Podcast artwork thumbnail for The Startup CPG Podcast

The Startup CPG Podcast

Daniel Scharff, Hannah Dittman, Caitlin Bricker, Adam Yee

Booking Overview

This is a multi-host CPG business interview show featuring founders, investors, lawyers, and other practitioners sharing practical lessons on launching, financing, developing, marketing, and scaling consumer brands. Agencies can credibly pitch CPG founders, venture investors, retail and distribution experts, food scientists, brand marketers, and specialized advisors; booking difficulty is medium because the show welcomes accessible industry professionals but expects clear, hands-on expertise.

Metrics

Episodes: 510

Frequency: Several times a week

Rating: 4.9/5.0

Estimated listeners: 10,000 - 100,000

Gender skew: Neutral

Listener location: USA

YouTube: 7.2k subscribers

Instagram: 48.0k followers

Contact Information

Publicly listed emails

podcast@startupcpg.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Daniel Scharff - Startup CPG podcast host covering consumer brand strategy, fundraising, retail, and growth.

Hannah Dittman - Startup CPG podcast host focused on founders, investors, and practical lessons for emerging consumer brands.

Caitlin Bricker - Startup CPG podcast host focused on founder stories, product innovation, and consumer brand growth.

Adam Yee - Startup CPG podcast host covering product development, food innovation, and practical resources for CPG founders.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Hands-on experience founding, investing in, advising, developing, marketing, or distributing consumer packaged goods brands, with specific results or practical expertise to share.
Required Achievements:  
Launching or scaling a consumer brand, Securing retail distribution and demonstrating sell-through, Making early-stage investments in consumer companies, Advising brands on fundraising, legal matters, or strategic growth, Developing, reformulating, or commercializing food and beverage products

Recent Guest Discussions

Gabrielle McGonagle - Term Sheets, Fundraising Negotiations, Protective Provisions, Board Control, Preferred Stock, Option Pools, And Investor Rights.

Adam Marsh - Term Sheets, Fundraising Negotiations, Protective Provisions, Board Control, Preferred Stock, Option Pools, And Investor Rights.

Ashley Hartman - Venture Capital Diligence, Founder Evaluation, CPG Metrics, Capital Efficiency, Investment Timing, And Post-investment Support.

Caroline Dai - Launching A Food Brand, Product Innovation, Asian-inspired Flavors, Viral Social Content, Retail Expansion, And Founder-led Marketing.

Lindzi Shanks - Organic Social Media, Short-form Video, Tiktok Shop, Content Strategy, Customer Retention, And Retail Expansion.

Recent Topics

Business, Entrepreneurship, Consumer Packaged Goods, Food And Beverage, Retail Distribution

Episodes

Here's the recent few episodes on
The Startup CPG Podcast
:

How to Ask Someone to Invest in Your CPG Brand, with Fave's Ryan Raish

October 10, 2026

In this Founder Fundraising Journey episode, host Hannah Dittman sits down with Ryan Raish, founder of Fave, a first-to-market certified organic powdered drink mix bringing nostalgic flavors back to the category without artificial colors, flavors, or excess sugar.Ryan has spent nearly two decades in CPG, working his way from grassroots demos at Guayaki to building out the West Coast for Honest Tea, a 10-year run at Popchips, and stints at Super Coffee and Chloe's Fruit Pops. The idea for Fave...

Reinventing the Pizza Bagel: Bagelverse's Jacob Cooper on Nostalgia and CPG

October 09, 2026

In this Founder Feature, host Caitlin Bricker sits down with Jacob Cooper, founder of Bagelverse, who's reinventing the classic pizza bagel with real mini New York bagels and bold flavors like spicy vodka and barbecue chicken.Jacob spent eight years as a CTO in AI and tech before making a complete 180 to chase a childhood nostalgic idea. He launched Bagelverse in April 2026, and in the months since has sold over 80,000 pizza bagels through pop-ups around New York City, won a Shelfie Award, an...

#269 Retailer Spotlight: Mariano's, with Amanda Puck

October 06, 2026

In this episode of the Startup CPG Podcast, host Daniel Scharff sits down with Amanda Puck, Vice President of Communications and Brand Development for Roundy's, for the "Mariano's 101" episode listeners have been asking for.Amanda has been with Mariano's since 2014, working in the grocery retail business after years in restaurants and a lifelong love of grocery shopping that started as a kid clipping coupons with her grandmother. Today she leads communications, brand strategy, and community e...

Similar Podcasts

Podcast(s) similar to
The Startup CPG Podcast
:

CPG Vibes · Medium booking difficulty · 1,000 - 10,000 listeners

The Firebelly Social Show · Low booking difficulty · < 100 listeners

Frequently asked questions

Here's some frequently asked questions for
The Startup CPG Podcast
:

How do I get in touch with The Startup CPG Podcast?

The Startup CPG Podcast is hosted by Daniel Scharff and Hannah Dittman. Its publicly listed email is podcast@startupcpg.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for The Startup CPG Podcast?

The publicly listed email for The Startup CPG Podcast: podcast@startupcpg.com.

How many listeners does The Startup CPG Podcast have?

Podseeker estimates The Startup CPG Podcast reaches 10,000 to 100,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for The Startup CPG Podcast?

The Startup CPG Podcast typically books working professionals with real expertise. Typical guest background: Hands-on experience founding, investing in, advising, developing, marketing, or distributing consumer packaged goods brands, with specific results or practical expertise to share. Common among recent guests: Launching or scaling a consumer brand; Securing retail distribution and demonstrating sell-through; Making early-stage investments in consumer companies. Recent guests include Gabrielle McGonagle, Adam Marsh, and Ashley Hartman.

How hard is it to get booked on The Startup CPG Podcast?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does The Startup CPG Podcast cover?

Recent episodes cover Business, Entrepreneurship, Consumer Packaged Goods, Food And Beverage, and Retail Distribution. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

podcast@startupcpg.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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