Booking Overview
Metrics
Episodes: 486
Frequency: Multiple_weekly
Rating: 4.9/5.0
Estimated listeners: 10k-100k
Gender skew: Neutral
Location: USA
YouTube: 6.7k subscribers
Instagram: 48.0k followers
Contact Information
Publicly listed emails
podcast@startupcpg.com
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Host
Daniel Scharff - Former beverage brand operator with firsthand experience scaling a CPG business into retail distribution.
Adam Yee - Food scientist and host specializing in food product development and quality topics.
Hannah Dittman
Caitlin Bricker
Booking Intelligence
Booking Requirements
Recent Guest Discussions
Keith Seiz - Honey Trends, Formulation, Functional Ingredients, Product Development, And Resources For CPG Brands.
Bob Williams - Beverage Manufacturing, Co-packer Selection, Quality Control, Pasteurization, Facility Audits, Documentation, And Shelf-life Testing.
Hermi Galstian - Food Safety, Quality Assurance, Co-manufacturer Audits, Facility Tours, Certifications, Ingredient Sourcing, And Product Claims.
Ryan Ball - CPG Investing, Fundraising, Sales Velocity, Pivots, Founder Qualities, Consumer Trends, And Angel-network Deal Structures.
Halli Sigel - CPG Brand Building, Retail, Food Service, On-premise Distribution, Product Positioning, Co-branded Products, And Trade Shows.
Recent Topics
Episodes
#263 - When Cookies Aren't Just Cookies - with Fields Good and Cognizin
August 25, 2026
In this episode of the Startup CPG Podcast, host Daniel Scharff sits down with Ashley Fields and Kim Anderson, co-founders of Fields Good, and Katie Emerson of Kyowa Hakko USA (the makers of Cognizin) to unpack how a new functional cookie brand is trying to prove that healthy and heavenly don't have to be a trade-off.Ashley Fields grew up as a self-described "nepo baker," the daughter of the founders behind the classic Fields cookie brand. She met co-founder Kim Anderson as roommates at Stanf...
Meet the Bone Broth Protein Bar with 20g Protein & No Protein Powder
August 21, 2026
In this Founder Feature, host Caitlin Bricker sits down with Mackenzie Muth and Nolan Spencer, co-founders of HOL Health Club, makers of the first and only bone broth protein bar - with 20 grams of protein and no protein powder.Mackenzie and Nolan met in an accounting class at Indiana University and are now married co-founders. Both spent six years in investment banking on Wall Street before starting HOL - Mackenzie in consulting and then at Lazard's consumer group, where she worked on the Si...
Honey 101 for CPG Brands: Trends, Formulation Tips & Resources with Keith Seiz of The National Honey Board
August 19, 2026
In this mini episode of the Startup CPG Podcast, host Daniel Scharff sits down with Keith Seiz of the National Honey Board to unpack why honey has become one of the most in-demand ingredients in food and beverage right now - and what that means for brands and formulators looking to work with it.Keith has spent 17 years working with the National Honey Board, traveling the country to talk with food manufacturers, distillers, brewers, and bakers about how to formulate better products with honey....
Publicly listed emails
podcast@startupcpg.com
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