The Startup CPG Podcast

Hannah Dittman, Caitlin Bricker, Daniel Scharff

podcast@startupcpg.com

For verified host and producer emails, sign up to view.

Booking Overview

A CPG-focused show that spotlights founders and funders with highly practical lessons on building consumer brands—from product formulation and differentiation to fundraising and retail growth. Great booking value if your expertise sits at the intersection of food/beverage innovation, go-to-market, and investment readiness.

Metrics

Episodes: 456

Frequency: Irregular

Rating: 4.9/5.0

Estimated listeners: 10k-100k

Gender skew: Neutral

Location: USA

YouTube: 4.6k subscribers

Instagram: 45.0k followers

Contact Information

podcast@startupcpg.com

For verified host and producer emails, sign up to view.

Host

Hannah Dittman - Host of the episode “Founder + Funder,” sitting down with founder Emily Groden and investor Brian Bernstein on fundraising, founder-investor relationships, and building an emerging food brand.

Caitlin Bricker - Host of the episode “Founder Feature,” interviewing Lucille founder Jess Haghani about category innovation for older adults, formulation decisions, DTC-to-retail strategy, and raising capital.

Daniel Scharff - Host of a mini-episode previewing Startup CPG’s Founders & Formulators event, including a conversation with food scientist Adam Yee about working with formulators and product development.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
CPG (food/beverage) founders building emerging consumer brands; strategic investors/venture principals funding food/beverage companies; strong expertise in formulation/product development and go-to-market (especially nutrition, better-for-you, and retail/DTC scaling).
Required Achievements:  
Built a distributed CPG brand (e.g., national retail presence), Closed fundraising rounds or evaluated as an investment opportunity by strategic/venture arms, Successfully reformulated products to deliver measurable nutrition/quality improvements, Demonstrated go-to-market traction across DTC and/or major retail channels

Recent Guest Discussions

Brian Bernstein - How Strategic Investors Evaluate Emerging Food Brands, Founder-investor Relationships, Diligence, And Investor Support Beyond Capital

Emily Groden - Fundraising, Founder-investor Fit, Building A Frozen Breakfast Brand, Product Differentiation, Retail Expansion, And Selecting Strategic Partners

Jess Haghani - Category Innovation In Older-adult Nutrition, Reformulation Process, Taste/texture Strategy, Centering Older Adult Influencers, Dtc-first Retail Strategy, And Fundraising For A Newly Launched Brand

Recent Topics

Consumer Packaged Goods, Food, Fundraising, Venture Capital, Product Development

Episodes

Here's the recent few episodes on
The Startup CPG Podcast
:

#254 - Buyer Spotlight: Hannah Koch, Supplements Buyer, Kimberton Whole Foods

June 23, 2026

Startup CPG's Daniel Scharff sits down with Hannah Koch, Category Manager for Supplements at Kimberton Whole Foods, one of the most beloved independent natural retailers in the country. Based in Pennsylvania, Kimberton Whole Foods has built a reputation for thoughtful merchandising, strong community relationships, and a deeply mission-driven approach to retail.Hannah's path to retail is anything but traditional. After starting as an art teacher, she joined Kimberton Whole Foods in 2008 and wo...

R&D Radio: Jamie Valenti-Jordan — Commercialization, Pilot Runs, and Scaling Food Products the Right Way

June 22, 2026

In this episode of R&D Radio, hosted by food scientist Adam Yee, Adam sits down with Jamie Valenti-Jordan, founder of Catapult Commercialization Services, to discuss the realities of commercializing and scaling food products. Jamie has helped more than 400 brands commercialize thousands of products and has become one of the most trusted voices in the Startup CPG community when it comes to manufacturing, scale-up, and operational strategy.Jamie shares the lessons he's learned from years of...

Founder + Funder: Emily Groden of Evergreen and Brian Bernstein of Rich Products Ventures — Fundraising, Founder-Investor Fit, and Building the Next Big Breakfast Brand

June 20, 2026

In this episode of Founder + Funder, hosted by Hannah Dittman, Hannah sits down with Emily Groden, Founder and CEO of Evergreen, and Brian Bernstein, Principal at Rich Products Ventures, for a conversation about fundraising, founder-investor relationships, and what it takes to build an emerging food brand into a category leader.Emily founded Evergreen after struggling to find frozen breakfast products she felt good about feeding her daughter. What started as homemade waffles made in her own k...

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