Podcast artwork thumbnail for The PPC Den: Amazon PPC Advertising Mastery

The PPC Den: Amazon PPC Advertising Mastery

Michael Erickson Facchin

Booking Overview

A solo expert show focused on Amazon PPC, advertising optimization, and ecommerce performance, with occasional external practitioners joining the host for technical case analysis. Credible pitches include Amazon advertising specialists, ecommerce operators, marketplace consultants, and experts in retail analytics or inventory-driven ad performance; booking difficulty is likely low, though guest appearances appear selective and infrequent.

Metrics

Episodes: 436

Frequency: Several times a week

Rating: 4.9/5.0

Estimated listeners: 1,000 - 10,000

Listener location: USA

YouTube: 12.7k subscribers

Instagram: 916 followers

Contact Information

Publicly listed emails

nancy+podcast@adbadger.com

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Host

Michael Erickson Facchin - CEO of Ad Badger and an Amazon advertising specialist focused on PPC strategy, campaign optimization, marketplace performance, and practical applications of advertising data.

Booking Intelligence

Booking Requirements

low
Typical Credentials:  
Hands-on expertise in Amazon PPC, ecommerce operations, marketplace analytics, advertising attribution, or product-level performance optimization.
Required Achievements:  
Practical experience managing or auditing Amazon advertising accounts, Demonstrated expertise in ecommerce performance analysis and reporting

Recent Guest Discussions

Steve Patenaude - Amazon Cross-sales, True Organic Sales, Sponsored Advertising Reports, Product-level Acos, Loss-leader Products, And Interpreting Relationships Between Advertised And Purchased Products.

Steve Patenaude - Amazon Cross-sales, True Organic Sales, Sponsored Advertising Reports, Product-level Acos, Loss-leader Products, And Interpreting Relationships Between Advertised And Purchased Products.

Recent Topics

Business, Ecommerce, Amazon Advertising, Advertising Optimization, Inventory Management

Episodes

Here's the recent few episodes on
The PPC Den: Amazon PPC Advertising Mastery
:

Free Amazon PPC Audit: Hand Me Your Bulk File, I'll Find the Leaks [The PPC Den Podcast 404]

October 09, 2026

The Badger here.Episode 404 of the PPC Den Podcast.Since 2018 Mike has been handing you spreadsheets. The bid calculator. The placement calculator. The n-gram sheet that took him eons to build. All of them needed you to copy, paste, and squint.I retired the copy-and-paste. Go to sheets.adbadger.com, drop in your bulk file, and I dig through it right there in your browser. Add your business report and I'll line your ad numbers up against your organic ones too. It costs nothing. It stays free.E...

The Billion-Dollar Brands Leaving Amazon Search Wide Open

October 02, 2026

Sean Stone of Spillover Commerce is back on The PPC Den, and this time he refused to tell Mike the topic in advance. No pre-show. No planning. Just one question: which billion-dollar e-commerce market has nine of its eleven biggest players missing from Amazon?Mike guessed mattresses. It's telehealth.🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing/🦡 Sean's agency, Spillover Commerce ➡️ https://www.spillovercommerce.com/🦡 Show notes ➡️ https://www.adbadger.com/blog/amazon-ppc-educat...

How to Hand Off Your Amazon PPC Without Blowing Up Your Brand

September 25, 2026

Gonza Martinez is back on the PPC Den, and a lot has changed since his last visit seven months ago.He used to be the guy in the ad console every single day. He even built his own bid calculator by binge-watching Ad Badger videos and reverse-engineering the math. (Yes, we're still a little emotional about this.)Today? He doesn't touch it. The only reason he logs in is to pay invoices.Gonza walks Mike through the whole ladder: hiring two guys with zero PPC experience, training them for a year, ...

Frequently asked questions

Here's some frequently asked questions for
The PPC Den: Amazon PPC Advertising Mastery
:

How do I get in touch with The PPC Den: Amazon PPC Advertising Mastery?

The PPC Den: Amazon PPC Advertising Mastery is hosted by Michael Erickson Facchin. Its publicly listed email is nancy+podcast@adbadger.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for The PPC Den: Amazon PPC Advertising Mastery?

The publicly listed email for The PPC Den: Amazon PPC Advertising Mastery: nancy+podcast@adbadger.com.

How many listeners does The PPC Den: Amazon PPC Advertising Mastery have?

Podseeker estimates The PPC Den: Amazon PPC Advertising Mastery reaches 1,000 to 10,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for The PPC Den: Amazon PPC Advertising Mastery?

The PPC Den: Amazon PPC Advertising Mastery typically books working professionals with real expertise. Typical guest background: Hands-on expertise in Amazon PPC, ecommerce operations, marketplace analytics, advertising attribution, or product-level performance optimization. Common among recent guests: Practical experience managing or auditing Amazon advertising accounts; Demonstrated expertise in ecommerce performance analysis and reporting. Recent guests include Steve Patenaude and Steve Patenaude.

How hard is it to get booked on The PPC Den: Amazon PPC Advertising Mastery?

Low. A guest with relevant expertise and a clear angle for its audience has a realistic chance.

What topics does The PPC Den: Amazon PPC Advertising Mastery cover?

Recent episodes cover Business, Ecommerce, Amazon Advertising, Advertising Optimization, and Inventory Management. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

nancy+podcast@adbadger.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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