The Kula Ring

Publicly listed emails

info@kulapartners.com

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How a CPG Playbook Turned Glass Display Cases into a Differentiated Brand

October 13, 2026

Structural Concepts makes the refrigerated and heated display cases in coffee shops, supermarkets, and convenience stores, products designed to fade into the background. In a crowded, me-too category, Director of Marketing Patrick Rooney brought a CPG approach to the challenge of standing out. He explains how customer and sales research led to one common understanding of the brand, “Delivering Fresh. Always,” and how leadership embraced it inside the company before it went to market. Patrick ...

Your Sellers Have a Playbook. Do They Have One for the Buyer?

October 06, 2026

Eve Chen has spent nearly three decades asking how companies turn market opportunity into predictable revenue, and her answer centers on who is actually doing the buying. With Forrester putting the average B2B buying group at 13 internal stakeholders plus nine external influencers, she argues revenue teams need a buyer’s playbook as rigorous as their seller’s playbook. Drawing on a night navigation exercise from her time in the Australian Army Reserve, Eve explains why the map stops working w...

The Marketing Skills You Already Have, You’re Just Not Using Them Internally

September 29, 2026

Marcelo Kreindel took an unlikely route into manufacturing marketing—from an Argentinian software career to fifteen years running a wholesale gelato business to building North Shore Steel’s marketing department from scratch. That winding path shaped a rare kind of patience, and it produced the insight at the heart of this conversation: the message discipline marketers apply to customers is exactly what they fail to apply to their own sales teams and leadership. Rather than complaining that th...

Stacking Growth | The B2B Marketing Podcast · Medium booking difficulty · 100 - 1,000 listeners

How do I get in touch with The Kula Ring?

The Kula Ring is hosted by Jeff White and Carman Pirie. Its publicly listed email is info@kulapartners.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for The Kula Ring?

The publicly listed email for The Kula Ring: info@kulapartners.com.

How many listeners does The Kula Ring have?

Podseeker estimates The Kula Ring reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for The Kula Ring?

The Kula Ring typically books working professionals with real expertise. Typical guest background: B2B or industrial marketing, communications, sales, channel, or technical-commercial leadership experience, preferably within manufacturing or another complex-technology sector. Common among recent guests: Leadership of marketing, communications, sales, or channel strategy at a manufacturing or industrial company; Demonstrated success positioning complex products or technologies; Field-tested approaches to demand generation, buyer engagement, or sales and marketing alignment. Recent guests include Benjamin Toomey, Chris Persson, and Nancy Verdezoto-Feijoo.

How hard is it to get booked on The Kula Ring?

Low. A guest with relevant expertise and a clear angle for its audience has a realistic chance.

What topics does The Kula Ring cover?

Recent episodes cover Manufacturing Marketing, Industrial Marketing, B2b Marketing, Demand Generation, and Account Based Marketing. Pitch an idea tied to one of these topics and mention a recent episode.