The Kitchen Table

ken@pcrroofing.com

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From Chick-fil-A to $10M: Zach Sasser's Roofing Empire

July 24, 2026

Episode Notes Zach grew up in a roofing family in DFW; his dad transitioned from mortgages into roofing after the 2008 crash. Zach sold his first roofs at 17 after a hometown storm, earning around $10K in one summer — more than a full summer at Chick-fil-A. He studied marketing in college, believing that knowing how to get customers translates across any industry. Interned with the APEX mastermind under Stuman, surrounded by established roofing/home-service leaders; became top sales prod...

From the Roof to Federal Contracts: David Michaelson's Playbook for Retail Roofing Success

July 17, 2026

EPISODE NOTES David Michaelson is President of Michaelson Roofing Improvements (MRI), based in Reston, VA MRI does roofing plus is pursuing HIC (Home Improvement Contractor) licensing for full exterior work Reston, VA has a unique planned-community history (founded by Robert E. Simon, former owner of Carnegie Hall) The DMV roofing market was down significantly last year; heavy reliance on government/military employment makes the region sensitive to federal workforce changes Insurance in...

Roofing State of the Union: Why We're Betting Big on Recruiting

July 10, 2026

EPISODE NOTES Ken explains why he's committing to more solo episodes to focus on the "state of the union" of the roofing/home services industry How EOS (Entrepreneurial Operating System) helps break yearly goals down to weekly, department-level numbers The difference between a mentor (free) and a coach (paid) — and why Ken still values both Recruiting was identified as the company's #1 issue, not marketing Canvassing still drives 70–80% of leads; a 3:1 canvasser-to-closer ratio is the i...