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The Hard Way With Joe De Sena

Joe De Sena

Booking Overview

An interview-led performance and personal-development show focused on resilience, physical challenge, disciplined execution, and the Spartan mindset, featuring accomplished athletes, military figures, entrepreneurs, educators, and other high-achieving professionals. Agencies could credibly pitch elite athletes, military veterans, endurance and strength experts, founders, authors, and leaders with compelling adversity-to-achievement stories; booking difficulty is medium because the show attracts notable guests but also features accessible subject-matter experts.

Metrics

Episodes: 1029

Frequency: Weekly

Rating: 4.8/5.0

Estimated listeners: 10k-100k

Gender skew: Male

Location: USA

YouTube: 150.0k subscribers

Instagram: 342.0k followers

Contact Information

Publicly listed emails

booking@spartan.com

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Host

Joe De Sena - Founder and CEO of Spartan Race and a New York Times bestselling author focused on discipline, endurance, and personal achievement.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Accomplished athletes, military veterans, endurance and strength specialists, founders, authors, educators, and leaders with demonstrated expertise and a compelling record of overcoming adversity or achieving exceptional results.
Required Achievements:  
Elite athletic or endurance achievements, Military service or leadership experience, Founded or scaled a substantial organization or program, Published books or established media profiles, Record-setting performance or recognized professional expertise

Recent Guest Discussions

Rudy Reyes - Marine Corps Culture, Military Selection, Harsh Physical Conditions, Combat Recovery, And Maintaining Relevance After Military Service.

Ashley Hunter - Youth Fitness, Physical Activity In Under-resourced Schools, Perseverance, And Accessible Exercise For Children.

Tyler Andrews - Extreme Endurance Training, Altitude Preparation, Consistency, Recovery From Childhood Illness, And Record-setting Performance.

Leif Babin - Combat, Accountability, Failure, Resilience, And Extreme Ownership.

James Lawrence - Consistency, Entrepreneurship, Overcoming Paralysis, And Focusing On Controllable Actions.

Recent Topics

Sports, Fitness, Endurance Training, Resilience, Leadership

Episodes

Here's the recent few episodes on
The Hard Way With Joe De Sena
:

Billy Billingham on Growing Up in Gangs, Surviving SAS Selection, and Why Time Is All You Have

October 06, 2026

Billy Billingham joined a gang at nine years old. By eleven, he had a criminal record. At thirteen, he was expelled from school. At fifteen, he was stabbed and nearly died in a hospital bed. Two years later he walked into military recruitment and never looked back.   Joe De Sena sits down with the former SAS operator, one of seven to pass selection out of 283 candidates, to talk about the moment a boxing instructor changed his life, the day he saw a Falklands War veteran with a bullet hole t...

Jovon Quarles on Growing Up in D.C., Ringing the Bell in Hell Week, and Becoming a Navy SEAL

September 29, 2026

Jovon "Q" Quarles grew up on the northeast side of Washington, D.C., with a drug-addicted mother, no father, and a crack house across the street. His grandparents raised him: his grandfather, an Army veteran they called "The Bear," and his grandmother, an amputee who could never attend his games but kept newspaper clippings of every one. She moved him to rural North Carolina, held him to a standard, and when he had two kids before graduating high school, she forced him into the Navy.   J...

Rudy Reyes on Marine Corps Culture, the Special Forces Jungle Season, and What Harsh Conditions Actually Fix

September 22, 2026

Rudy Reyes is a Recon Marine who grew up in a boys' home, lost brothers to combat and suicide after service, and now leads military selection courses on Fox's Special Forces and the UK's SAS Who Dares Wins.   Joe De Sena sits down with Rudy to break down what happened when Season 5 moved into the jungle: 100% humidity, 105-degree heat, cobras, scorpions, and contestants dropping within days.   They dig into why Marine Corps culture produces a different kind of person, why harsh physical con...

Publicly listed emails

booking@spartan.com

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