The Hard Way With Joe De Sena

Joe De Sena

jon.oustaev@spartan.com

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Booking Overview

A high-standards, Spartan mindset show where Joe De Sena interviews elite performers and leaders about discipline, resilience, and turning adversity into action. It’s built for PR value when you can translate “hard way” principles into practical leadership lessons for ambitious audiences.

Metrics

Episodes: 1012

Frequency: Weekly

Rating: 4.8/5.0

Estimated listeners: 10k-100k

Gender skew: Male

Location: USA

YouTube: 149.0k subscribers

Instagram: 337.0k followers

Contact Information

jon.oustaev@spartan.com

For verified host and producer emails, sign up to view.

Host

Joe De Sena - Founder & CEO of Spartan Race and a NY Times best-selling author. He travels globally seeking answers from authors, academics, athletes, adventurers, entrepreneurs, CEOs, and thought leaders, focus...

Booking Intelligence

Booking Requirements

high
Typical Credentials:  
High-performance achievers with credible “hard way” outcomes—elite athletes/endurance athletes, Special Forces and military operators/leaders, and respected thought leaders/entrepreneurs who can articulate discipline and ownership into practical frameworks.
Required Achievements:  
Major military honors or elite selection (e.g., Special Forces/SEAL; Medal of Honor), Guinness/record-setting endurance achievements, High-stakes survival or extreme injury recovery leading to mission/competition return, Published authority or co-author status on widely recognized concepts (e.g., extreme ownership), Public-facing leadership roles in training/speaking/writing

Recent Guest Discussions

Wanda Norris - Support And Context Around Robert’s Discipline And Turning Adversity Into Routine/action

Robert Norris - Non-negotiable Daily Training Structure; Turning Physical Setbacks Into Higher Standards; Progressive Proof Of Capability; Refusing To Quit

Herb Thompson - Ownership Vs Motivation; Acting Under Uncertainty; Fear Of Failure; Rebuilding Purpose After Retirement

Nick Lavery - Returning To Mission After Loss Of A Leg; No-plan-b Commitment; Rehabilitation And Returning To Team/unit

Keegan Gill - Survival And Endurance After Ejection And Severe Injuries; Maintaining The Will To Live/keep Moving; Resilience Mindset

Recent Topics

Resilience, Leadership, Mindset, Endurance Sports, Performance

Episodes

Here's the recent few episodes on
The Hard Way With Joe De Sena
:

Down Syndrome, Ironman Triathlons, and Never Quitting: Robert Norris on Doing the Work

June 09, 2026

A doctor said he needed knee surgery. He said no. Robert Norris is 22 years old, has Down syndrome, and completes Ironman triathlons without a guide. He taught himself to ride a bike, swam with Navy SEALs in the Hudson River, ran the Boston Marathon through bloody blisters, and trains daily with a volume most able-bodied athletes never touch: 80-mile bike rides, 10-mile runs, 2100-yard swims.   Joe De Sena sits down with Robert and his mother, Wanda, a retired Navy veteran, to unpack how a s...

Herb Thompson on Leaving Safety, Owning Your Journey, and Earning the Green Beret

June 02, 2026

Herb Thompson had already made it. He was Drill Sergeant of the Year, on a clear path to a top enlisted career, and could have stayed where it was safe. He didn't. In this conversation with Joe De Sena, Special Forces veteran Herb Thompson explains why he walked away from the secure path to chase the dream he had since childhood: becoming a Green Beret.   Herb breaks down fear of failure, why most people talk instead of act, how he survived Special Forces selection without feedback, and what...

Four Warriors on Combat, Survival, and What It Takes to Keep Going When Everything Breaks

May 26, 2026

Nine soldiers in a hilltop position. Rocket-propelled grenades and machine gun fire from every direction. Seven killed. One man left on the radio, calling for help that was not coming. That is where this episode begins. In this Memorial Day special of The Hard Way, Joe De Sena sits down with four men who faced the most extreme physical and mental breaking points a human being can endure.   Medal of Honor recipient Ryan Pitts fought alone and was wounded at a remote observation post in Afgha...

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