The Ecommerce Roadmap

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susan@thesocialsalesgirls.com

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334: How Jen got 320 new Customers

August 25, 2026

What if 80 out of every 100 customers come back and buy again. Sounds like a dream come true, right? But not so fast. Today I'm following up with Jen O'Rourke, owner of Bear and Roo, a made-to-order clothing business. A year ago, Jen had a returning customer rate so high it meant she had a serious  problem: in order to make her sales she had to sell more to the same pile of existing customers. She desperately needed an infusion of new customers. You'll learn: Why a high returning customer r...

333: How To Start Investing For Retirement When You're Self-Employed

August 18, 2026

If you're like most people, nobody ever taught you how to money. And if you're a store owner, it's even  worse — no 401k, no automatic deductions, no HR department setting things up for you. So you keep telling yourself you'll deal with it "once the business is making more."  Sound familiar? I talked this week with Chloe Daniels, who's a Money Coach. Chloe teaches people like us how to invest for a secure financial future. Listen in and  learn: Why self-employed people have MORE retirement ...

332: Your Ads Manager ROAS is the Wrong Metric

August 11, 2026

Ever look at your Meta ads dashboard and think, "My ROAS is great…so why is my Shopify data telling a different story?" Here's the problem: Meta wants you to believe every sale is because of your ad. But that's not the whole story. Today I'm talking with Cathy Hayhurst, our marketing director and ads coach, about our brand new Traffic Bootcamp training. It's all about creating a solid system for getting top quality traffic to your site at a price you can afford, so you can build up to long te...