The Debrief

Sheena Butler-Young, Brian Baskin

Booking Overview

A weekly fashion-industry analysis podcast that unpacks Business of Fashion reporting, primarily through correspondent-led episodes with occasional senior executives from major brands. Credible pitches would include fashion, luxury, activewear, sportswear and retail leaders with firsthand responsibility for brand strategy, campaigns or market growth; booking is likely high difficulty because the show favors authoritative industry decision-makers and maintains a strong editorial filter.

Metrics

Episodes: 133

Frequency: Weekly

Rating: 4.9/5.0

Estimated listeners: 1k-10k

Gender skew: Unknown

Location: USA

YouTube: 190.0k subscribers

Instagram: 3.0M followers

Contact Information

podcast@businessoffashion.com

For verified host and producer emails, sign up to view.

Host

Sheena Butler-Young - Senior correspondent at The Business of Fashion covering the global fashion industry.

Brian Baskin - Correspondent at The Business of Fashion covering the global fashion industry.

Booking Intelligence

Booking Requirements

high
Typical Credentials:  
Senior executives and decision-makers at major fashion, sportswear or luxury brands, with direct responsibility for brand strategy, global campaigns, marketing or retail growth.
Required Achievements:  
Leadership of major global brand campaigns, Executive responsibility at a prominent fashion, luxury or sportswear company, Demonstrated influence on consumer and cultural strategy

Recent Guest Discussions

Helena Thornton - Nike's 2026 World Cup Campaign, Sports Marketing, Brand Strategy, Cultural Relevance And Grassroots Community Building.

Recent Topics

Fashion, Luxury, Activewear, Branding, Retail

Episodes

Here's the recent few episodes on
The Debrief
:

Luxury’s New Reality

July 09, 2026

Luxury's post-pandemic boom is over. Growth has slowed, shoppers are pushing back on years of price increases and many brands are struggling to convince customers they're still worth the premium. Drawing on BoF's 2026 State of Luxury report — which includes a survey of more than 2,000 affluent consumers in the US and China, alongside interviews with industry leaders — BoF editors Mimosa Spencer and Robert Williams explore what's driving luxury's reset and what it means for brands.They un...

How Nike Built the Biggest World Cup Campaign Ever

July 01, 2026

The 2026 World Cup marked an unprecedented milestone for global football, expanding to 48 teams playing over 100 matches across the US, Canada and Mexico. In this special episode of The Debrief, Nike’s vice president of global brand management Helena Thornton joins BoFsenior correspondent Sheena Butler-Young and sports and fashion correspondent Mike Syke to discuss the strategy behind the brand's World Cup campaign, the expansive relationship between football, culture and commerce and what th...

Why Activewear Consumers Are Looking Beyond Lululemon

June 24, 2026

For more than a decade, activewear shoppers largely looked to Lululemon and Nike. But as the post-pandemic boom cools and growth becomes harder to find, a new crop of brands is gaining traction.Smaller labels like SetActive, 437 and Oner Active aren’t reinventing activewear. They’re winning customers through social media, creator-led marketing and a deep understanding of today’s fitness culture where consumers move fluidly through workouts like pilates, Hyrox and tennis on any given week.&nbs...

podcast@businessoffashion.com

For verified host and producer emails, sign up to view.

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