Episodes: 219
Frequency: Weekly
Rating: 5.0/5.0
Estimated listeners: 100 - 1,000
Gender skew: Neutral
Listener location: Ireland
YouTube: 46.7k subscribers
Instagram: 1.1k followers
Publicly listed emails
thatswhaticallmarketing@gmail.com
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Conor Byrne - Marketing podcast host focused on brand, B2B marketing, creativity, effectiveness and the future of the marketing profession.
Meghan Gendelman - B2b Marketing, Enterprise Growth, Demand Generation, Product-led And Sales-led Growth, Brand Building, Artificial Intelligence And Marketing Leadership.
Natasha Wallace - Brand Strategy, Artificial Intelligence, AI Visibility, Creativity, Distinctive Brand Assets, Digital PR And Marketing Effectiveness.
Leanne Tomasevic - Synthetic Audience Research, Advertising Effectiveness, Consumer Insight, Wellness Marketing And Responsible Brand Building.
Sarah Booth - Wellness Advertising, Brand Integrity, Fear-based Marketing, Female Confidence, Advertising Ethics And Consumer Impact.
Vanessa Chin - Brand Growth, Advertising Creativity, Artificial Intelligence, Creator Marketing, Audio Advertising And Marketing Effectiveness.
TWICM 219: Make Your Mark Ep 1 with John Kelly of Musgraves
October 07, 2026
Make Your Mark is a three-part series exploring how marketers build their careers and make a difference to their businesses, their customers and the people around them, in partnership with the Marketing Institute of Ireland.In this opening conversation, John Kelly, Retail Marketing Manager at Musgrave, joins That’s What I Call Marketing to discuss his 20-year career working predominantly with SuperValu, and what it takes to turn customer understanding into commercial results. John’s experienc...
TWICM 218: The Singles: Grindr IRL with Madonna, ON taking On Nike, Walkers Little Moments of Joy
October 05, 2026
Bella Harrison and Ed Parkin from Tracksuit join That’s What I Call Marketing to discuss Grindr’s push into real-world experiences, On’s entry into football and Walkers’ growing brand preference, exploring what each story tells marketers about building brands and measuring progress.Three brands, three different challenges: giving people more reasons to use an app, taking a specialist sports brand to a wider audience, and keeping an established favourite relevant. Conor Byrne, Bella and Ed exa...
TWICM 217: Rich Silverstein Co-Founder of Goodby Silverstein & Partners on 40 Years in Advertising
September 29, 2026
On the day he retires from Goodby Silverstein & Partners, co-founder Rich Silverstein joins That’s What I Call Marketing to reflect on 40 years in advertising, the making of ‘Got Milk?’ and what makes an idea last. Rich takes us back to the early days of the agency, when a project for Electronic Arts helped turn a group of creatives who wanted to do things their own way into a business. We get into the thinking behind ‘Got Milk?’, the E*TRADE monkey ad and the lizards, and ask whether wor...
The CMO Whisperer · High booking difficulty · 100 - 1,000 listeners
Decoding AI for Marketing · Medium booking difficulty · 100 - 1,000 listeners
That's What I Call Marketing is hosted by Conor Byrne. Its publicly listed email is thatswhaticallmarketing@gmail.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.
The publicly listed email for That's What I Call Marketing: thatswhaticallmarketing@gmail.com.
Podseeker estimates That's What I Call Marketing reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.
That's What I Call Marketing typically books industry leaders. Typical guest background: Senior CMOs and marketing executives, agency and strategy leaders, marketing effectiveness researchers, authors and experienced practitioners with substantial commercial, creative or research expertise. Common among recent guests: Leadership of marketing or strategy at recognizable brands or agencies; Original marketing effectiveness research or proprietary industry insights; Demonstrable results in brand building, growth, creativity or commercial performance. Recent guests include Meghan Gendelman, Natasha Wallace, and Leanne Tomasevic.
Medium. Guests usually need solid credentials in the topic and an idea that fits the show.
Recent episodes cover B2b Marketing, Brand Strategy, Advertising, Marketing Effectiveness, and Artificial Intelligence. Pitch an idea tied to one of these topics and mention a recent episode.
Publicly listed emails
thatswhaticallmarketing@gmail.com
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