Podcast artwork thumbnail for That's What I Call Marketing

That's What I Call Marketing

Conor Byrne

Booking Overview

Interview-led marketing show focused on brand, B2B, creativity, effectiveness, artificial intelligence and the future of the profession, typically featuring CMOs, agency leaders, senior practitioners, researchers and authors. Credible pitches include senior marketing executives, agency and strategy leaders, marketing academics, authors and experts with original research or demonstrable commercial results; booking difficulty is medium because guests generally hold substantial leadership credentials but are not necessarily mainstream celebrities.

Metrics

Episodes: 219

Frequency: Weekly

Rating: 5.0/5.0

Estimated listeners: 100 - 1,000

Gender skew: Neutral

Listener location: Ireland

YouTube: 46.7k subscribers

Instagram: 1.1k followers

Contact Information

Publicly listed emails

thatswhaticallmarketing@gmail.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Conor Byrne - Marketing podcast host focused on brand, B2B marketing, creativity, effectiveness and the future of the marketing profession.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Senior CMOs and marketing executives, agency and strategy leaders, marketing effectiveness researchers, authors and experienced practitioners with substantial commercial, creative or research expertise.
Required Achievements:  
Leadership of marketing or strategy at recognizable brands or agencies, Original marketing effectiveness research or proprietary industry insights, Demonstrable results in brand building, growth, creativity or commercial performance, Published books, influential ideas or established professional expertise

Recent Guest Discussions

Meghan Gendelman - B2b Marketing, Enterprise Growth, Demand Generation, Product-led And Sales-led Growth, Brand Building, Artificial Intelligence And Marketing Leadership.

Natasha Wallace - Brand Strategy, Artificial Intelligence, AI Visibility, Creativity, Distinctive Brand Assets, Digital PR And Marketing Effectiveness.

Leanne Tomasevic - Synthetic Audience Research, Advertising Effectiveness, Consumer Insight, Wellness Marketing And Responsible Brand Building.

Sarah Booth - Wellness Advertising, Brand Integrity, Fear-based Marketing, Female Confidence, Advertising Ethics And Consumer Impact.

Vanessa Chin - Brand Growth, Advertising Creativity, Artificial Intelligence, Creator Marketing, Audio Advertising And Marketing Effectiveness.

Recent Topics

B2b Marketing, Brand Strategy, Advertising, Marketing Effectiveness, Artificial Intelligence

Episodes

Here's the recent few episodes on
That's What I Call Marketing
:

TWICM 219: Make Your Mark Ep 1 with John Kelly of Musgraves

October 07, 2026

Make Your Mark is a three-part series exploring how marketers build their careers and make a difference to their businesses, their customers and the people around them, in partnership with the Marketing Institute of Ireland.In this opening conversation, John Kelly, Retail Marketing Manager at Musgrave, joins That’s What I Call Marketing to discuss his 20-year career working predominantly with SuperValu, and what it takes to turn customer understanding into commercial results. John’s experienc...

TWICM 218: The Singles: Grindr IRL with Madonna, ON taking On Nike, Walkers Little Moments of Joy

October 05, 2026

Bella Harrison and Ed Parkin from Tracksuit join That’s What I Call Marketing to discuss Grindr’s push into real-world experiences, On’s entry into football and Walkers’ growing brand preference, exploring what each story tells marketers about building brands and measuring progress.Three brands, three different challenges: giving people more reasons to use an app, taking a specialist sports brand to a wider audience, and keeping an established favourite relevant. Conor Byrne, Bella and Ed exa...

TWICM 217: Rich Silverstein Co-Founder of Goodby Silverstein & Partners on 40 Years in Advertising

September 29, 2026

On the day he retires from Goodby Silverstein & Partners, co-founder Rich Silverstein joins That’s What I Call Marketing to reflect on 40 years in advertising, the making of ‘Got Milk?’ and what makes an idea last. Rich takes us back to the early days of the agency, when a project for Electronic Arts helped turn a group of creatives who wanted to do things their own way into a business. We get into the thinking behind ‘Got Milk?’, the E*TRADE monkey ad and the lizards, and ask whether wor...

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That's What I Call Marketing
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The CMO Whisperer · High booking difficulty · 100 - 1,000 listeners

Decoding AI for Marketing · Medium booking difficulty · 100 - 1,000 listeners

Frequently asked questions

Here's some frequently asked questions for
That's What I Call Marketing
:

How do I get in touch with That's What I Call Marketing?

That's What I Call Marketing is hosted by Conor Byrne. Its publicly listed email is thatswhaticallmarketing@gmail.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for That's What I Call Marketing?

The publicly listed email for That's What I Call Marketing: thatswhaticallmarketing@gmail.com.

How many listeners does That's What I Call Marketing have?

Podseeker estimates That's What I Call Marketing reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for That's What I Call Marketing?

That's What I Call Marketing typically books industry leaders. Typical guest background: Senior CMOs and marketing executives, agency and strategy leaders, marketing effectiveness researchers, authors and experienced practitioners with substantial commercial, creative or research expertise. Common among recent guests: Leadership of marketing or strategy at recognizable brands or agencies; Original marketing effectiveness research or proprietary industry insights; Demonstrable results in brand building, growth, creativity or commercial performance. Recent guests include Meghan Gendelman, Natasha Wallace, and Leanne Tomasevic.

How hard is it to get booked on That's What I Call Marketing?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does That's What I Call Marketing cover?

Recent episodes cover B2b Marketing, Brand Strategy, Advertising, Marketing Effectiveness, and Artificial Intelligence. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

thatswhaticallmarketing@gmail.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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