Tenacity with Sonia C.

Sonia C. (Sonia Couto)

sonia@soniacouto.com

For verified host and producer emails, sign up to view.

Booking Overview

Tenacity with Sonia C is for founders who want the hard, real lessons behind building companies—especially when growth, leadership, and uncertainty collide. Each episode features founder/operator guests sharing concrete decision-making, pivots, and leadership systems that helped (or nearly derailed) long-term success.

Metrics

Episodes: 128

Frequency: Irregular

Rating: 4.9/5.0

Estimated listeners: 1k-10k

Gender skew: Female

Location: USA

YouTube: 2.2k subscribers

Contact Information

sonia@soniacouto.com

For verified host and producer emails, sign up to view.

Host

Sonia C. (Sonia Couto) - Host of Tenacity with Sonia C. She focuses on the discipline required to build when the path is unclear, interviewing founders, operators, and leaders about the real decisions, pivots, mistakes, an...

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Founders, operators, and leaders with hands-on experience scaling or building companies—ideally with credible case-based outcomes (e.g., scaling lessons, leadership system changes, successful pivots, operational re-builds).
Required Achievements:  
Built and scaled a service or product business, Led organizational/leadership changes (communications, accountability, meeting cadence), Navigated major pivots or near-failures and rebuilt operating models, Demonstrated measurable growth or survival-to-sustainable transition

Recent Guest Discussions

Lauren Cockerell - Scaling And Systems, Leadership Pressure, Hiring Decisions, Operational Chaos, Intentional Growth, Leadership While Navigating Personal Constraints

Eric Dingler - Leadership As The Constraint On Growth, Communication Clarity, Decision-making Vs Brainstorming, Accountability And Ownership, Meeting Cadence And Execution

Sam Berman - Costs Of Building Something New, Market Validation, Pivots, Team Integrity In Hiring, Founder Psychological Pressure, Resilience And Outreach

Recent Topics

Founders, Leadership, Scaling, Entrepreneurship, Company Building

Episodes

Here's the recent few episodes on
Tenacity with Sonia C.
:

The Scaling Mistake That Nearly Cost Her Everything with Lauren Kwedar

May 22, 2026

What happens when your business grows faster than your systems, leadership, and life can handle?In this episode of Tenacity with Sonia C, Sonia sits down with Lauren Cockerell, founder of Kaidar & Co, to unpack the scaling mistake that nearly cost her everything.After being laid off while 8 months pregnant, Lauren built her company from the ground up. But years later, rapid growth, hiring pressure, operational chaos, and leadership stress forced her to confront a hard truth: more revenue ...

Why Great Strategies Fail Without Great Leadership with Eric Dingler

May 08, 2026

What happens when your business growth is no longer limited by strategy, but by your leadership?In this episode, Sonia sits down with Eric Dingler to unpack the leadership lessons that emerge as businesses scale. Eric shares the moment he realized his team kept having the same conversations because leadership systems and communication clarity were missing.Together, they explore:Why growing teams require different leadership stylesHow unclear communication creates confusion and inactionThe dif...

What It Really Costs to Build Something New, with Sam Berman

April 30, 2026

What does it really take to build something new when there’s no blueprint, no certainty, and no external validation?In this episode of Tenacity with Sonia C., Sonia sits down with Sam Berman, founder of LARC, to talk about the internal war of entrepreneurship, the emotional cost of building, and the mindset required to keep going when doubt, isolation, and pressure hit hard.Sam shares how LARC grew from a napkin sketch into a company serving some of the largest organizations in the world. He ...

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