Tenacity with Sonia C.

Sonia Couto

sonia@soniacouto.com

For verified host and producer emails, sign up to view.

Booking Overview

Founder-focused interview podcast about the decisions, challenges, and operating realities of building and scaling companies, featuring external founders, operators, and business leaders. PR agencies could credibly pitch startup founders, agency owners, enterprise technology executives, and experienced operators with firsthand expertise in scaling, fundraising, leadership, or sustainable growth; booking difficulty is likely medium.

Metrics

Episodes: 130

Frequency: Irregular

Rating: 4.9/5.0

Estimated listeners: 1k-10k

Gender skew: Neutral

Location: USA

YouTube: 2.2k subscribers

Instagram: 20.0k followers

Contact Information

sonia@soniacouto.com

For verified host and producer emails, sign up to view.

Host

Sonia Couto - Sonia Couto is the host of Tenacity with Sonia C, interviewing founders, operators, and leaders about the decisions and realities involved in building companies.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Founders, co-founders, agency owners, operators, and senior business or technology leaders with direct experience building, scaling, or leading companies.
Required Achievements:  
Founded or co-founded a growing company, Built or scaled a service, technology, or agency business, Raised significant venture capital or secured major enterprise customers, Demonstrated expertise in leadership, operations, sustainable growth, or entrepreneurship

Recent Guest Discussions

Bianca B. King - Founder Burnout, Toxic And Joyful Ambition, Cash Flow, Hustle Culture, Sustainable Business Building, Relationships, And Redefining Success.

Larissa Schneider - Building Enterprise Trust, Selling To Fortune 500 Companies, Strategic Partnerships, Venture Capital, Enterprise AI Execution, High-growth Teams, And Founder Leadership.

Recent Topics

Entrepreneurship, Startups, Scaling, Leadership, Operations

Episodes

Here's the recent few episodes on
Tenacity with Sonia C.
:

Burnout Isn't the Problem, Toxic Ambition Is with Bianca King

July 10, 2026

Burnout isn't the real problem. The real problem is the kind of ambition that's driving you.In this episode of Tenacity with Sonia C, Sonia sits down with entrepreneur and agency founder Bianca B. King to unpack the difference between toxic ambition and joyful ambition, and why so many founders unknowingly build businesses from a place of survival instead of purpose.Bianca's journey began long before entrepreneurship. After leaving home at just 13 years old, she learned that ambit...

Enterprise Buyers Don't Buy Innovation. They Buy Trust. with Larissa Schneider

July 02, 2026

Enterprise AI is moving faster than most companies can keep up. But according to Larissa Schneider, the biggest challenge isn't the technology. It's execution.In this episode of Tenacity with Sonia C, I sit down with Larissa Schneider, Co-Founder and COO of Unframe, to discuss what it really takes to build an enterprise AI company, earn the trust of Fortune 500 customers, and scale a startup in one of the most competitive markets in tech.Larissa shares why she and her co-founders left...

The Scaling Mistake That Nearly Cost Her Everything with Lauren Kwedar

May 22, 2026

What happens when your business grows faster than your systems, leadership, and life can handle?In this episode of Tenacity with Sonia C, Sonia sits down with Lauren Cockerell, founder of Kaidar & Co, to unpack the scaling mistake that nearly cost her everything.After being laid off while 8 months pregnant, Lauren built her company from the ground up. But years later, rapid growth, hiring pressure, operational chaos, and leadership stress forced her to confront a hard truth: more revenue ...

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