Podcast artwork thumbnail for Tenacity with Sonia C.

Tenacity with Sonia C.

Sonia Couto

Booking Overview

This weekly founder-and-leadership interview podcast focuses on entrepreneurship, business growth, resilience, and the lessons behind failure and rebuilding, featuring founders, operators, investors, and specialist advisers. PR agencies could credibly pitch accomplished entrepreneurs, business leaders, authors, investors, and subject-matter experts with a documented turnaround, scaling challenge, major disruption, or practical framework; booking difficulty is medium.

Metrics

Episodes: 139

Frequency: Weekly

Rating: 4.8/5.0

Estimated listeners: 1,000 - 10,000

Listener location: USA

YouTube: 2.2k subscribers

Instagram: 20.0k followers

Page updated: Oct 28, 2026 · How we check this data

Contact Information

Publicly listed emails

sonia@soniacouto.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Sonia Couto - Toronto-based technology founder who has rebuilt failed products, led three companies through a breast cancer diagnosis, and turned repeated professional and personal restarts into stronger ventures.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Founders, CEOs, investors, operators, authors, and specialist advisers with substantial hands-on experience building or scaling businesses, especially those who can discuss failure, disruption, reinvention, or a practical leadership framework.
Required Achievements:  
Founded or led a growing company, Built or scaled significant businesses, Invested in or advised startups, Published a book or established recognized expertise, Overcame a major business or personal setback and can articulate actionable lessons

Recent Guest Discussions

Laurens Tijssen - Building Brand Authority, Sustainable Marketing Ecosystems, Reputational Capital, Answer Engine Optimization, And Maintaining Trust In The Age Of Artificial Intelligence.

Kylee Ingram - Cognitive Diversity, Group Decision-making, Founder Decision Processes, Team Dynamics, And Avoiding Mentor Whiplash.

Graham Kuhn - Brand Storytelling As A Sales Asset, Video Strategy, Founder Visibility, Trust-building, Sales Cycles, And Overcoming Imposter Syndrome.

Scott Abbott - Moving From Startup Scrappiness To Operating Discipline, Scaling Systems, Founder Dependency, Cash Flow, Coachability, Burnout, And Ai-enabled Operations.

Ari Rastegar - Failure, Business Resilience, Crisis Preparation, Black Swan Events, Sustainable Entrepreneurship, And Rebuilding Personal Health Alongside A Business.

Episodes

Here's the recent few episodes on
Tenacity with Sonia C.
:

How to Create Real Social Impact as a Business Leader

October 23, 2026

Learn how to create real social impact as a business leader by opening hiring pipelines to underserved talent and looking beyond short term charity.Meaningful corporate impact occurs when companies offer direct employment opportunities to marginalized individuals rather than relying solely on donations. Partnering with comprehensive community programs helps break generational poverty cycles by providing people with transferable skills, career stability, and ongoing mentorship. Committing to h...

Earning FAA Drone Certification When Underfunded with Beth Flippo

October 05, 2026

Beth Flippo, CEO of Drone Express, shares the real story behind building a drone delivery company and earning FAA drone certification with limited funding. She explains how a five year regulatory process, intense competition, and major setbacks became the very things that built a more resilient company.In this episode:• The personal problem that inspired the creation of Drone Express.• How Beth landed Kroger as her first customer by targeting a massive market.• Why she viewed strict FAA regul...

How to Intentionally Design Trust with Shawn Gibbs

September 25, 2026

Becoming a leader people naturally trust starts with becoming a stable, consistent presence who is confident in who they are. In this conversation, founder and medical provider Shawn Gibbs explains why the most trusted leaders are like cruise ships, not dinghies: steady and unwavering because they have done the internal work. Shawn shares lessons from his journey building companies, including GiveGowns, which redesigns hospital gowns to restore patient dignity.Drawing on his experience in bot...

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Frequently asked questions

Here's some frequently asked questions for
Tenacity with Sonia C.
:

How do I get in touch with Tenacity with Sonia C.?

Tenacity with Sonia C. is hosted by Sonia Couto. Its publicly listed email is sonia@soniacouto.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for Tenacity with Sonia C.?

The publicly listed email for Tenacity with Sonia C.: sonia@soniacouto.com.

How many listeners does Tenacity with Sonia C. have?

Podseeker estimates Tenacity with Sonia C. reaches 1,000 to 10,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for Tenacity with Sonia C.?

Tenacity with Sonia C. typically books industry leaders. Typical guest background: Founders, CEOs, investors, operators, authors, and specialist advisers with substantial hands-on experience building or scaling businesses, especially those who can discuss failure, disruption, reinvention, or a practical leadership framework. Common among recent guests: Founded or led a growing company; Built or scaled significant businesses; Invested in or advised startups. Recent guests include Laurens Tijssen, Kylee Ingram, and Graham Kuhn.

How hard is it to get booked on Tenacity with Sonia C.?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does Tenacity with Sonia C. cover?

Recent episodes cover Business, Entrepreneurship, Scaling, Leadership, and Resilience. Pitch an idea tied to one of these topics and mention a recent episode.

How does Podseeker get this information?

From public sources and our own research: podcast websites, social profiles, podcast feeds, and our data team. Podcast feeds and episodes are checked daily, and details like contacts, recent guests, and booking difficulty are refreshed regularly.

I host Tenacity with Sonia C.. How do I correct this page?

If something here is out of date, ask us to correct it through Podseeker's contact form at podseeker.co/contact. Our research team reviews every request and updates the listing.

Publicly listed emails

sonia@soniacouto.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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