Tenacity with Sonia C.

Sonia Couto

Booking Overview

This is an interview-led entrepreneurship and leadership show focused on resilience, business-building, failure, and rebuilding, with weekly conversations featuring founders, CEOs, investors, operators, and specialized business experts. PR agencies could credibly pitch accomplished entrepreneurs with meaningful failure or reinvention stories, scaling and leadership experts, and professionals with actionable expertise for founders; booking difficulty is medium because guests generally need substantial operating experience and a compelling personal or business transformation story.

Metrics

Episodes: 135

Frequency: Weekly

Rating: 4.9/5.0

Estimated listeners: 1k-10k

Gender skew: Unknown

Location: USA

YouTube: 2.2k subscribers

Instagram: 20.0k followers

Contact Information

Publicly listed emails

sonia@soniacouto.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Sonia Couto - Toronto-based technology founder who has built and rebuilt products, led three companies through a breast cancer diagnosis, and turned major personal and professional restarts into stronger ventures.

Booking Intelligence

Booking Requirements

medium

Typical Credentials:

Founders, CEOs, investors, operators, and specialized business experts with meaningful experience building, scaling, pivoting, or rebuilding companies. Strong candidates typically bring a documented track record, substantial operating experience, or a distinctive personal and professional transformation story.

Required Achievements:

Founded or led a substantial company, Built or scaled a business through major change, Raised significant capital or generated substantial revenue, Authored a business book, Developed a recognized business framework or area of expertise, Overcame a major failure, crisis, or life disruption while continuing to build

Recent Guest Discussions

Scott Abbott - Scaling Beyond Startup Mode, Founder Dependency, Operating Systems, Cash Flow, Coachability, Burnout, And AI As An Operating Tool.

Ari Rastegar - Business Failure, Financial Risk, Crisis Preparation, Sustainable Entrepreneurship, Resilience, And Rebuilding Personal And Professional Health.

Nick D'Ambrosio - Business Pivots, Government Contracting, Trust-building, Decision-making Under Pressure, Long-term Resilience, And Adapting To Industry Change.

Bianca B. King - Toxic Ambition, Founder Burnout, Sustainable Success, Cash Flow, Relationships, Purpose, And Building A Business That Supports Personal Well-being.

Recent Topics

Entrepreneurship, Resilience, Leadership, Startups, Business Growth

Episodes

Here's the recent few episodes on

Tenacity with Sonia C.

The Science of Better Founder Decisions with Kylee Ingram

September 10, 2026

Making better founder decisions requires intentionally designing the process to include cognitive diversity and counteract common biases. In this episode, Sonia C. speaks with Kylee Ingram, a former international television producer who is now the CEO and co-founder of Wiser, a technology company focused on decision science. Kylee shares what she has learned about the science of group decision making from her work with clients like the Sydney Children’s Hospital Foundation and from her time i...

Your Brand Story Is Your Best Sales Asset

August 27, 2026

Your brand's authentic story is its most powerful sales asset because it builds human-to-human trust before the first sales call. In this episode, video strategist Graham Kuhn explains how founders can use strategic video, specifically a "brand story video," to shorten the sales cycle, escape the noise of AI-generated content, and connect with customers on a deeper level.Graham and Sonia discuss why so many founders struggle with video, confusing visibility with trust and hustle w...

How Long Are You Going to Keep Calling It a Startup?

August 14, 2026

At some point, being scrappy stops being a strength.You have customers. You have a team. Maybe you've raised capital. Revenue is coming in. But you're still making every decision, solving every problem, chasing every task, and holding the company together yourself.So when does your startup actually become a company?In this episode of Tenacity with Sonia C., Sonia sits down with entrepreneur, investor, author, and business operator Scott Abbott for a candid conversation about what foun...

Publicly listed emails

sonia@soniacouto.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Get your clients booked on top podcasts

Try us risk free with a FREE 3 days trial.

Start Your Free Trial

Join hundreds of PR teams using Podseeker to pitch and land bookings