sonia@soniacouto.com
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Episodes: 130
Frequency: Irregular
Rating: 4.9/5.0
Estimated listeners: 1k-10k
Gender skew: Neutral
Location: USA
YouTube: 2.2k subscribers
Instagram: 20.0k followers
sonia@soniacouto.com
For verified host and producer emails, sign up to view.
Sonia Couto - Sonia Couto is the host of Tenacity with Sonia C, interviewing founders, operators, and leaders about the decisions and realities involved in building companies.
Bianca B. King - Founder Burnout, Toxic And Joyful Ambition, Cash Flow, Hustle Culture, Sustainable Business Building, Relationships, And Redefining Success.
Larissa Schneider - Building Enterprise Trust, Selling To Fortune 500 Companies, Strategic Partnerships, Venture Capital, Enterprise AI Execution, High-growth Teams, And Founder Leadership.
Burnout Isn't the Problem, Toxic Ambition Is with Bianca King
July 10, 2026
Burnout isn't the real problem. The real problem is the kind of ambition that's driving you.In this episode of Tenacity with Sonia C, Sonia sits down with entrepreneur and agency founder Bianca B. King to unpack the difference between toxic ambition and joyful ambition, and why so many founders unknowingly build businesses from a place of survival instead of purpose.Bianca's journey began long before entrepreneurship. After leaving home at just 13 years old, she learned that ambit...
Enterprise Buyers Don't Buy Innovation. They Buy Trust. with Larissa Schneider
July 02, 2026
Enterprise AI is moving faster than most companies can keep up. But according to Larissa Schneider, the biggest challenge isn't the technology. It's execution.In this episode of Tenacity with Sonia C, I sit down with Larissa Schneider, Co-Founder and COO of Unframe, to discuss what it really takes to build an enterprise AI company, earn the trust of Fortune 500 customers, and scale a startup in one of the most competitive markets in tech.Larissa shares why she and her co-founders left...
The Scaling Mistake That Nearly Cost Her Everything with Lauren Kwedar
May 22, 2026
What happens when your business grows faster than your systems, leadership, and life can handle?In this episode of Tenacity with Sonia C, Sonia sits down with Lauren Cockerell, founder of Kaidar & Co, to unpack the scaling mistake that nearly cost her everything.After being laid off while 8 months pregnant, Lauren built her company from the ground up. But years later, rapid growth, hiring pressure, operational chaos, and leadership stress forced her to confront a hard truth: more revenue ...
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