Tenacity with Sonia C.

Sonia Couto

Booking Overview

This weekly founder-and-leadership interview podcast focuses on entrepreneurship, business growth, resilience, and the lessons behind failure and rebuilding, featuring founders, operators, investors, and specialist advisers. PR agencies could credibly pitch accomplished entrepreneurs, business leaders, authors, investors, and subject-matter experts with a documented turnaround, scaling challenge, major disruption, or practical framework; booking difficulty is medium.

Metrics

Episodes: 137

Frequency: Weekly

Rating: 4.9/5.0

Estimated listeners: 1k-10k

Gender skew: Unknown

Location: USA

YouTube: 2.2k subscribers

Instagram: 20.0k followers

Contact Information

Publicly listed emails

sonia@soniacouto.com

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Host

Sonia Couto - Toronto-based technology founder who has rebuilt failed products, led three companies through a breast cancer diagnosis, and turned repeated professional and personal restarts into stronger ventures.

Booking Intelligence

Booking Requirements

medium

Typical Credentials:

Founders, CEOs, investors, operators, authors, and specialist advisers with substantial hands-on experience building or scaling businesses, especially those who can discuss failure, disruption, reinvention, or a practical leadership framework.

Required Achievements:

Founded or led a growing company, Built or scaled significant businesses, Invested in or advised startups, Published a book or established recognized expertise, Overcame a major business or personal setback and can articulate actionable lessons

Recent Guest Discussions

Laurens Tijssen - Building Brand Authority, Sustainable Marketing Ecosystems, Reputational Capital, Answer Engine Optimization, And Maintaining Trust In The Age Of Artificial Intelligence.

Kylee Ingram - Cognitive Diversity, Group Decision-making, Founder Decision Processes, Team Dynamics, And Avoiding Mentor Whiplash.

Graham Kuhn - Brand Storytelling As A Sales Asset, Video Strategy, Founder Visibility, Trust-building, Sales Cycles, And Overcoming Imposter Syndrome.

Scott Abbott - Moving From Startup Scrappiness To Operating Discipline, Scaling Systems, Founder Dependency, Cash Flow, Coachability, Burnout, And Ai-enabled Operations.

Ari Rastegar - Failure, Business Resilience, Crisis Preparation, Black Swan Events, Sustainable Entrepreneurship, And Rebuilding Personal Health Alongside A Business.

Recent Topics

Business, Entrepreneurship, Scaling, Leadership, Resilience

Episodes

Here's the recent few episodes on

Tenacity with Sonia C.

How to Intentionally Design Trust with Shawn Gibbs

September 25, 2026

Becoming a leader people naturally trust starts with becoming a stable, consistent presence who is confident in who they are. In this conversation, founder and medical provider Shawn Gibbs explains why the most trusted leaders are like cruise ships, not dinghies: steady and unwavering because they have done the internal work. Shawn shares lessons from his journey building companies, including GiveGowns, which redesigns hospital gowns to restore patient dignity.Drawing on his experience in bot...

Building Brand Authority in the Age of AI with Laurens Tijssen

September 17, 2026

Building brand authority in the age of AI requires a marketing ecosystem built on sustainable systems, not chasing the latest tools. In this conversation, branding and ecosystem strategist Laurens Tijssen explains how founders can create lasting market presence. He shares insights from his journey, which started with an online payment at age 14 and led to working with over 150 clients, including high profile entrepreneurs and global brands.Laurens explains why the fundamentals of business and...

The Science of Better Founder Decisions with Kylee Ingram

September 10, 2026

Making better founder decisions requires intentionally designing the process to include cognitive diversity and counteract common biases. In this episode, Sonia C. speaks with Kylee Ingram, a former international television producer who is now the CEO and co-founder of Wizer, a technology company focused on decision science. Kylee shares what she has learned about the science of group decision making from her work with clients like the Sydney Children’s Hospital Foundation and from her time i...

Publicly listed emails

sonia@soniacouto.com

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