Tech for Non-Techies

Sophia Matveeva

Booking Overview

A solo-expert show focused on product thinking, technology strategy, and innovation for non-technical founders and senior executives, with occasional interviews featuring experienced technology-business leaders. PR agencies could credibly pitch non-technical CEOs, founders, and executives who have led AI, data, telecommunications, or product transformations; booking difficulty is medium.

Metrics

Episodes: 320

Frequency: Weekly

Rating: 4.9/5.0

Estimated listeners: 1k-10k

Gender skew: Unknown

Location: USA

Contact Information

Publicly listed emails

sophia@techfornontechies.co

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Sophia Matveeva - Product-thinking educator, consultant, author, and speaker who has taught at Oxford, London Business School, and Techstars, written for Harvard Business Review, and spoken at GITEX and Cannes Lions.

Booking Intelligence

Booking Requirements

medium

Typical Credentials:

Non-technical CEOs, founders, and senior executives with first-hand experience building or transforming technology businesses, particularly in AI, data platforms, telecommunications, or product development.

Required Achievements:

Built or transformed a technology company, Led an AI or data-platform transformation, Founded or scaled a technology venture, Managed technical teams without a technical background

Recent Guest Discussions

Peter Scott - Evaluating Investors, Leading Technical Teams Without A Technical Background, Private Equity Leadership, Data-driven Businesses, And Transforming A Startup Into An AI Company.

Recent Topics

Product Thinking, Startups, Artificial Intelligence, Venture Capital, Technology Leadership

Episodes

Here's the recent few episodes on

Tech for Non-Techies

318. Why US startups beat Europeans, and lessons from Slack and Dropbox

August 26, 2026

Slack went viral without spending on ads. Dropbox grew 3,900% without a marketing team. Every founder knows these stories. What most don't know is what was actually happening behind the scenes. This episode is about the marketing myth that is costing founders millions — and what the smartest ones actually do instead. Listen to this episode to learn: The viral growth myth — why the most famous "organic" growth stories in startup history were actually the result of deliberate marketing invest...

317. From Excel spreadsheet to AI company: the non-technical CEO's playbook

August 19, 2026

A non-technical CEO built a mobile network, then transformed a startup into an AI company. Here's exactly how he did it — and what he learned about investors. Peter Scott has done things that most people would walk away from. He was handed a business running on Power BI reports and a vision that was bigger than the technology could deliver. Two and a half years later, it's a fully AI-enabled platform. Before that, he built a mobile network from scratch — with no technical background — becaus...

316. What makes a great tech product? Product thinking for non-techies

August 12, 2026

Did you wake up today thinking that you really want to use a cup? No! Because you are not insane. You woke up thirsty, and then used a cup. That distinction sounds obvious. But many founders and investors ignore it completely — and build or back the wrong thing as a result. This episode is about what a product actually is, and why getting this right is the foundation of everything else. In this episode: Why a product is not an app, a site or an algorithm — and what it actually is Why the per...

Publicly listed emails

sophia@techfornontechies.co

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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