Swim Against The Tide
Booking Overview
Metrics
Episodes: 99
Frequency: Weekly
Rating: 5.0/5.0
Estimated listeners: 100 - 1,000
Listener location: United Kingdom
Contact Information
Publicly listed emails
lauramahler@fbed.io
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Host
Steve Henry - Co-founder of Audience Collective with a 30-year career in advertising helping hundreds of brands win and grow.
Booking Intelligence
Booking Requirements
Recent Guest Discussions
Toby Bradon - Purpose-led Business, Leadership, Scaling, Commercial Growth, Employee Development, And Competing In Crowded Markets.
Peter Cattee - Entrepreneurship, Acquisitions, Business Growth, Financial Decision-making, Succession, And Building An Independent Company.
Sid Sethi - Entrepreneurship, Solving Customer Problems, Innovation, Customer Obsession, Delegation, Scaling, And International Expansion.
Josh Sargent - Leadership Development, Brand Differentiation, Customer Segmentation, Technology, Acquisitions, Private Equity, And Scaling A Challenger Business.
Nick Rawlings - Challenger Marketing, Customer Insight, Brand Positioning, Distinctive Communications, Trust, And Competing With Established Technology And Communications Companies.
Recent Topics
Episodes
Ep099 – Amar Mistry, CEO, My Money Matters | From Startup Survival to Making Money Matter | SATT
October 01, 2026
What happens when the career you’ve worked towards stops feeling meaningful? Amar Mistry, CEO of My Money Matters, joins me on the Swim Against The Tide podcast to share a journey through bold career moves, bruising startup lessons and a business where profit and purpose meet.From missing his own paycheques to helping others build financial confidence, Amar talks candidly about money worries, learning to lead without ego and why trusting your gut can save you years of pain.Finally, Amar expla...
Ep098 – Toby Bradon, MD, Redemption Roasters | Changing lives with a shot of Redemption | SATT
August 27, 2026
Redemption Roasters isn’t just competing in London’s crowded coffee market - it’s using coffee to help break the cycle of reoffending.In this episode, MD Toby Bradon explains how the King’s Award-winning business trains people in prison, supports them into meaningful employment and achieved a remarkable zero reoffending rate among its participants last year, compared with anational average of 42%.Toby shares the lessons he learned scaling Vue Cinemas across Europe, navigating the cinema indus...
Ep097 – Peter Cattee, CEO, Peak Pharmacy | The Rolling Snowball: Building Peak Pharmacy | SATT
August 21, 2026
This week we are delighted to meet Peter Cattee the co-founder of Peak Pharmacy. Starting from “base zero,” Peter and his wife Jane transformed a single, dated chemist into Peak Pharmacy – now one of Britain’s largest independent pharmacy groups, with around 150 branches and turnover approaching £250 million. Peter joins Steve Henry to share the candid story behind that extraordinary growth: the risks, the lucky breaks, the acquisitions and the principles that shaped thebusiness.It’s a refres...
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Frequently asked questions
How do I get in touch with Swim Against The Tide?
Swim Against The Tide is hosted by Steve Henry. Its publicly listed email is lauramahler@fbed.io. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.
What is the email for Swim Against The Tide?
The publicly listed email for Swim Against The Tide: lauramahler@fbed.io.
How many listeners does Swim Against The Tide have?
Podseeker estimates Swim Against The Tide reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.
Who is an ideal guest for Swim Against The Tide?
Swim Against The Tide typically books industry leaders. Typical guest background: Founders, CEOs, managing directors, CMOs, and senior executives who have launched, scaled, repositioned, or led challenger businesses in competitive markets. Common among recent guests: Founded or significantly scaled a challenger brand; Built distinctive market positioning against larger competitors; Led business growth, acquisitions, or international expansion. Recent guests include Toby Bradon, Peter Cattee, and Sid Sethi.
How hard is it to get booked on Swim Against The Tide?
Medium. Guests usually need solid credentials in the topic and an idea that fits the show.
What topics does Swim Against The Tide cover?
Recent episodes cover Challenger Brands, Entrepreneurship, Branding, Marketing, and Leadership. Pitch an idea tied to one of these topics and mention a recent episode.
Publicly listed emails
lauramahler@fbed.io
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