Podcast artwork thumbnail for GOOD THINKING

GOOD THINKING

Chris Danton, Kirsten Ludwig

Booking Overview

An interview-led show focused on brand strategy, marketing, culture, and emerging business signals, typically featuring established brand leaders, creative founders, independent media operators, and communications experts, alongside occasional solo trend roundups. Credible pitches include CMOs, agency and studio founders, PR leaders, newsletter entrepreneurs, and strategists with distinctive points of view and demonstrable work for notable brands; booking difficulty is medium.

Metrics

Episodes: 107

Frequency: Weekly

Rating: 5.0/5.0

Estimated listeners: 100 - 1,000

Gender skew: Neutral

Listener location: Canada

Contact Information

Publicly listed emails

hello@weareingoodco.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Chris Danton - Chris Danton is a co-founder of IN GOOD CO, a consultancy that helps challenger brands develop fearless positioning.

Kirsten Ludwig - Kirsten Ludwig is a co-founder of IN GOOD CO, a consultancy that helps challenger brands develop fearless positioning.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Brand and marketing executives, creative studio or agency founders, communications leaders, independent media founders, and strategists with substantial experience, recognized clients, a notable body of work, or an established professional platform.
Required Achievements:  
Leadership of recognizable brands or agencies, Notable work for major consumer or technology companies, Creation of an established newsletter or independent media business, Industry awards or recognition, Distinctive expertise in branding, design, marketing, or communications

Recent Guest Discussions

Michelle Blaser - Brand Trust, Personal Branding, Linkedin Influence, Cultural Strategy, And Building A Professional Audience.

Kim Chappell - Brand Trust, Personal Branding, Linkedin, Leadership, Team Culture, And Building A Challenger Brand.

Will Richardson - Brand Identity, Custom Typography, Creative Specialization, Design Differentiation, And Artificial Intelligence.

Chris Nott - Brand Identity, Custom Typography, Creative Specialization, Design Differentiation, And Artificial Intelligence.

Danny Giacopelli - Small-business Entrepreneurship, Building Communities, Independent Media, Product Innovation, Analog Experiences, And Business Acquisition.

Recent Topics

Brand Strategy, Marketing, Design, Public Relations, Entrepreneurship

Episodes

Here's the recent few episodes on
GOOD THINKING
:

Brands finally remembered moms are people

October 14, 2026

We’re back with another edition of GOOD SIGNS — a monthly round-up of the last month of letters, looking at what’s bubbling up.These are signals, patterns, counter-trends. Stuff that’s emerging, continuing, sticking out, or simply what we’re finding interesting in the last month.This episode is sponsored by Herman Miller.Now onto the episode. Enjoy! And let us know what you think in the comments.Skip to the bits you fancy1.04:18 — PARTY OF ONE // Americans are not hosting. Having people over ...

Is your team just yessing you?

October 07, 2026

I met Kara Redman a while back, and we had one of those conversations you walk away from thinking: this lady is something. She’s funny, has built something from scratch, and drops wisdom effortlessly. We just got along. Naturally, as it often does, it led us here because I knew Kirsten would love this chat. And thought you would too.We chat about resilience, where it actually comes from, why the anticipation of a hard thing is always worse than ‘the thing’, the micro decision-making, how to d...

10 things: Girl Scout dog biscuit genius, the new sober, Zuck’s tee, and more.

September 30, 2026

Welcome back to 10 THINGS: ten things standing out to us this month, one from each category we cover in the letter. If the Sunday letter is sometimes a lot to keep up with, consider this the sampler platter.This month we get into: people reading their Substack essays live, the Girl Scouts’ dog biscuits, the new sober, a16z’s Academy, J.Crew’s barn jacket, Instacart’s Clementine, Peloton x Miley, Dyson’s toothbrush camera, and the hotel gym glow up. Plus Meta’s Muse (and Zuck’s T-shirt).Also, ...

Similar Podcasts

Podcast(s) similar to
GOOD THINKING
:

PR Adjacent · Low booking difficulty · 100 - 1,000 listeners

Frequently asked questions

Here's some frequently asked questions for
GOOD THINKING
:

How do I get in touch with GOOD THINKING?

GOOD THINKING is hosted by Chris Danton and Kirsten Ludwig. Its publicly listed email is hello@weareingoodco.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for GOOD THINKING?

The publicly listed email for GOOD THINKING: hello@weareingoodco.com.

How many listeners does GOOD THINKING have?

Podseeker estimates GOOD THINKING reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for GOOD THINKING?

GOOD THINKING typically books industry leaders. Typical guest background: Brand and marketing executives, creative studio or agency founders, communications leaders, independent media founders, and strategists with substantial experience, recognized clients, a notable body of work, or an established professional platform. Common among recent guests: Leadership of recognizable brands or agencies; Notable work for major consumer or technology companies; Creation of an established newsletter or independent media business. Recent guests include Michelle Blaser, Kim Chappell, and Will Richardson.

How hard is it to get booked on GOOD THINKING?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does GOOD THINKING cover?

Recent episodes cover Brand Strategy, Marketing, Design, Public Relations, and Entrepreneurship. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

hello@weareingoodco.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Get your clients booked on top podcasts

Try us risk free with a FREE 3 days trial.

Start Your Free Trial

Join hundreds of PR teams using Podseeker to pitch and land bookings