Episodes: 157
Frequency: Weekly
Rating: 4.8/5.0
Estimated listeners: 100 - 1,000
Listener location: USA
Publicly listed emails
matt@thesubscriptiondoc.com
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Matthew Holman - Subscription ecommerce expert who advises brands on acquisition, retention, churn, customer lifetime value, and subscription technology.
Arthur Falcone - Growing Subscription Revenue, Subscription Feature Utilization, SKU Cadence, Churn Reduction, Rewards Programs, Onboarding, Cancellation Flows, And Customer Lifetime Value.
Why Discounting Harder at Cancellation Is Usually the Right Call
October 13, 2026
I hate aggressive discounting when you are trying to get someone in the door. But when a subscriber clicks cancel, increasing the discount is usually the right call, and the math is simple: most of those people are gone next month anyway, so one more profitable order is a win.In this episode, I walk through how I approach cancel flows with the brands I work with, from founder videos to reason-specific treatments to segmented offers, and why the cancel flow is one of the fastest places to find...
How Quarterly Upsells Convert 20-30% After Checkout (AfterSell)
October 06, 2026
Most brands leave the post-purchase page empty, or they fill it with random add-ons nobody asked for. Meanwhile, merchants offering a monthly-to-quarterly subscription upgrade on that same screen are converting 20 to 30% of buyers in a single click.Varun Kundra, co-founder of AfterSell by Rokt, joins me to break down how upsells actually work after checkout and why the quarterly upgrade is one of the most efficient LTV plays available to subscription brands right now.What we cover:• Why the p...
How I Layer BFCM Offers So Subscribers Don't Cancel for the Sale
September 29, 2026
Your subscribers are your most profitable customers. Run a 50% off sitewide sale for Black Friday and a lot of them will cancel just to grab it. That is the BFCM trap I see every year, and the fix is not to skip the sale. It is to layer your offers so subscribing stays the best deal on the site. In this episode, I walk through how I structure Black Friday and Cyber Monday offers for subscription brands, from segment-first rollouts to the bundle offer I think you should be testing this year. W...
Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue is hosted by Matthew Holman. Its publicly listed email is matt@thesubscriptiondoc.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.
The publicly listed email for Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue: matt@thesubscriptiondoc.com.
Podseeker estimates Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.
Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue typically books working professionals with real expertise. Typical guest background: Ecommerce subscription operators, growth consultants, retention specialists, and technology leaders with hands-on experience improving recurring revenue, churn, customer lifetime value, or subscription operations. Common among recent guests: Demonstrable subscription revenue growth; Successful retention or churn-reduction programs; Advising ecommerce or wellness brands. Recent guests include Arthur Falcone.
Low. A guest with relevant expertise and a clear angle for its audience has a realistic chance.
Recent episodes cover Subscription Commerce, Ecommerce, Retention, Churn, and Customer Loyalty. Pitch an idea tied to one of these topics and mention a recent episode.
Publicly listed emails
matt@thesubscriptiondoc.com
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