Strength in Numbers with Marcus Crigler

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bentley.darrin@gmail.com

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Episode 87: The Cashflow Waterfall - Why Profitable Businesses Still Run Out of Cash

August 11, 2026

It's one thing to know how much cash you need, but another to understand how that cash needs to flow throughout your organization.In this episode, Marcus Crigler shares a simple method he created that you can use in your business to not only store cash but also do so efficiently.Listen as he breaks down the Cashflow Waterfall, a simple system for managing where your money goes so you can stay ahead of expenses, taxes, and unexpected cash flow problems.Enjoy the show!You’ll Learn How To:S...

Episode 86: The Only 7 Numbers That Matter in Your Business

July 31, 2026

As a business owner, you have to focus on seven core numbers.In this episode, Marcus Crigler breaks down the seven key numbers he believes every business owner should monitor consistently.After asking entrepreneurs and business leaders to share the metrics they rely on most, Marcus reviews their answers, explains what they got right, and shares the seven KPIs he believes provide the clearest picture of a company's financial health and future growth.You'll Learn How To:Identify the s...

Episode 85: The Most Dangerous Place to Grow a Business

July 28, 2026

The most dangerous place you can be in the business is being in the middle. There are only two winning strategies: one is to stay small and lean, and the other is to get really, really big.In this episode, Marcus Crigler explains why many real estate entrepreneurs get stuck in what he calls the "middle-class business" trap. He shares why businesses often become less profitable during the scaling phase, the hidden costs of growth, and he also challenges listeners to rethink what succ...