Shelf to Scale

Publicly listed emails

devesh@stjmd.com

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Ethnic Grocers Lose $210K a Year Per Store. Here's Why

October 02, 2026

Being in Whole Foods won't get your product into an ethnic grocery store.Aaqib Usmani, CEO at Tasteport, explains what actually does.How do CPG brands sell to ethnic and independent grocers, and why are those stores losing $210K in profit a year per location?Aaqib works with the international grocers that serve North America's Asian, Latin and African communities, and his platform holds a catalog of over 15,000 SKUs. In this conversation he breaks down how CPG founders should approach ethnic ...

He Quit Goldman Sachs to Make Snacks From Food Waste

September 25, 2026

Yousuf Ahmed left Goldman Sachs to turn leftover oat milk pulp and corn grits into a better-for-you Cheetos.Why did his first product, a $15 cookie sandwich, have to die before B-Sides could work?B-Sides makes upcycled crunch puffs from food manufacturing byproducts that would otherwise be thrown out. Before that, Yousuf launched a premium pastry line in 25 NYC locations. He calls it "very expensive market research." He then spent around $30K formulating a snack puff, hit 40% organi...

How to Get Your Product on Shelf in Canada | CPG Distribution

September 10, 2026

Jim Kavanagh spent 49 years in Canadian grocery as a Sobeys and Metro category manager, a distributor, and now a food broker. He explains what getting on shelf actually costs.In this episode:- Why a $30,000 listing fee can be the wrong move in year one, and what to take instead.- What a category manager is thinking the moment you sit down: what am I removing for you?- Off-invoice programs, free fills, shrink allowances, and the costs founders never model,- How to read a store before you pitch...

SHELFSPACE · Medium booking difficulty · 100 - 1,000 listeners

Healthy Hustle Spotlight · Medium booking difficulty · 100 - 1,000 listeners

All Business. No Boundaries. The DHL Supply Chain Podcast · Medium booking difficulty · 100 - 1,000 listeners

How do I get in touch with Shelf to Scale?

Shelf to Scale is hosted by Devesh Tilokani. Its publicly listed email is devesh@stjmd.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for Shelf to Scale?

The publicly listed email for Shelf to Scale: devesh@stjmd.com.

How many listeners does Shelf to Scale have?

Podseeker estimates Shelf to Scale reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for Shelf to Scale?

Shelf to Scale typically books working professionals with real expertise. Typical guest background: Founders, operators, and specialized service providers with direct experience building, manufacturing, distributing, fulfilling, or marketing consumer products through retail and ecommerce channels. Common among recent guests: Built or scaled a CPG or FMCG brand into regional or national retail; Expanded distribution across grocery, specialty, or mass-market retailers; Managed manufacturing, fulfillment, field marketing, or cold-chain operations. Recent guests include Matthew Kubick, Kendall Kransdorf, and Aamir Malkani.

How hard is it to get booked on Shelf to Scale?

Low. A guest with relevant expertise and a clear angle for its audience has a realistic chance.

What topics does Shelf to Scale cover?

Recent episodes cover Cpg, Distribution, Retail, Food, and Logistics. Pitch an idea tied to one of these topics and mention a recent episode.