Episodes: 182
Frequency: Weekly
Rating: 4.8/5.0
Estimated listeners: 1,000 - 10,000
Gender skew: Male
Listener location: USA
YouTube: 1.6k subscribers
Page updated: Nov 4, 2026 · How we check this data
Publicly listed emails
dylan@freetrail.com
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Aaron Lutze - Co-host of a business-focused show about the outdoor industry.
Dylan Bowman - Outdoor-industry entrepreneur, former Red Bull athlete manager, and founder of Super Rider and Second Nature.
YJ Tung - Validating An Outdoor Hospitality Concept, Early-stage Fundraising, Partnerships, Customer Acquisition, And Building A New Business In The Endurance-sports Market.
Hilary Fenet - Brand Activations, Experiential Marketing, Customer Engagement, Event Strategy, And Scaling Bespoke Experiences Across Major Races.
Taylor Hoekstra - Building A Two-sided Marketplace, Creator Marketing, Startup Validation, Customer Acquisition, And Selling Creator Partnerships To Outdoor Brands.
Alyssa Olenick - Building A Fitness Company, Online Coaching, Audience-led Marketing, Brand Partnerships, And Transitioning From Personal Brand To Operating Business.
The Light At The End Of The Tunnel
October 30, 2026
The Bro Pod is back! Dylan returns to Second Nature for a proper catch up after a summer on the road, and he and Aaron catch up on the year so far. Dylan looks back on his Hardrock experience, an incredibly booked up summer, and the slump that arrives every October. Aaron shares what seven years of consistency finally looks like: every Super Rider platform now past 100,000 followers, and no longer having to pitch himself relentlessly to get work. From there they dig into what it takes to buil...
She Wore the Same Broken Helmet for 10 Years, Then Built Her Own
October 23, 2026
Lizzie Shilko wore the same busted ski helmet for more than 10 years, the foam coming loose from its shell, and every year she looked for a replacement worth buying and found nothing she liked. So she wrote a business plan in her notes app and built the helmet herself. Now just over a year into Revi, she joins Second Nature to trace the path from that note to product on retail shelves: why putting a helmet on someone's head sells it better than any website copy, the customers who walked into ...
The Most Overlooked Health Category Nobody Built - Until Now.
October 16, 2026
Allie Melnick, co-founder of Climatic, joins Second Nature to talk about building an entirely new health category: proactive lung health. A ten-year veteran of Harry's (now Mammoth Brands), Melnick explains why breathing, not legs, not sleep, not gut health, might be the next frontier in everyday performance, and what it actually takes to convince people a problem exists before you can sell them the solution. She and Aaron dig into Climatic's L-MAX inhaler, the sheep-lung testing and Mount Si...
The Nathan Barry Show · High booking difficulty · 1,000 - 10,000 listeners
Content Is Profit · Medium booking difficulty · 1,000 - 10,000 listeners
The Creator's Adventure - Course Creation, Entrepreneurship & Mindset tips for Creators · Medium booking difficulty · 1,000 - 10,000 listeners
Hot Smart Rich with Maggie Sellers Reum · Medium booking difficulty · 1,000 - 10,000 listeners
Creator Science with Jay Clouse · Medium booking difficulty · 10,000 - 100,000 listeners
Second Nature is hosted by Aaron Lutze and Dylan Bowman. Its publicly listed email is dylan@freetrail.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.
The publicly listed email for Second Nature: dylan@freetrail.com.
Podseeker estimates Second Nature reaches 1,000 to 10,000 listeners per episode. Only the publisher has exact numbers.
Second Nature typically books working professionals with real expertise. Typical guest background: Founders, senior operators, and marketing leaders with hands-on experience building businesses, products, brands, creator platforms, or fitness and endurance-sports ventures, preferably with a clear connection to the outdoor industry. Common among recent guests: Founded or scaled an outdoor, fitness, endurance-sports, or creator-economy business; Developed brand activations, marketing programs, or customer acquisition strategies; Built a two-sided marketplace, coaching business, or creator-led company. Recent guests include YJ Tung, Hilary Fenet, and Taylor Hoekstra.
Medium. Guests usually need solid credentials in the topic and an idea that fits the show.
Recent episodes cover Business, Entrepreneurship, Outdoor Industry, Brand Marketing, and Creator Economy. Pitch an idea tied to one of these topics and mention a recent episode.
From public sources and our own research: podcast websites, social profiles, podcast feeds, and our data team. Podcast feeds and episodes are checked daily, and details like contacts, recent guests, and booking difficulty are refreshed regularly.
If something here is out of date, ask us to correct it through Podseeker's contact form at podseeker.co/contact. Our research team reviews every request and updates the listing.
Publicly listed emails
dylan@freetrail.com
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