Podcast artwork thumbnail for Second Nature

Second Nature

Aaron Lutze, Dylan Bowman

Booking Overview

An interview-led business show focused on entrepreneurship and brand-building in the outdoor industry, featuring founders, operators, and marketing leaders with practical experience scaling companies, activations, creator platforms, and fitness businesses. Suitable pitches include outdoor and endurance-sports founders, sports-marketing executives, creator-economy entrepreneurs, and fitness business leaders; booking difficulty is medium because guests need credible operating experience but not necessarily mainstream fame.

Metrics

Episodes: 182

Frequency: Weekly

Rating: 4.8/5.0

Estimated listeners: 1,000 - 10,000

Gender skew: Male

Listener location: USA

YouTube: 1.6k subscribers

Page updated: Nov 4, 2026 · How we check this data

Contact Information

Publicly listed emails

dylan@freetrail.com

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Host

Aaron Lutze - Co-host of a business-focused show about the outdoor industry.

Dylan Bowman - Outdoor-industry entrepreneur, former Red Bull athlete manager, and founder of Super Rider and Second Nature.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Founders, senior operators, and marketing leaders with hands-on experience building businesses, products, brands, creator platforms, or fitness and endurance-sports ventures, preferably with a clear connection to the outdoor industry.
Required Achievements:  
Founded or scaled an outdoor, fitness, endurance-sports, or creator-economy business, Developed brand activations, marketing programs, or customer acquisition strategies, Built a two-sided marketplace, coaching business, or creator-led company, Demonstrated meaningful customer traction, revenue growth, or audience development

Recent Guest Discussions

YJ Tung - Validating An Outdoor Hospitality Concept, Early-stage Fundraising, Partnerships, Customer Acquisition, And Building A New Business In The Endurance-sports Market.

Hilary Fenet - Brand Activations, Experiential Marketing, Customer Engagement, Event Strategy, And Scaling Bespoke Experiences Across Major Races.

Taylor Hoekstra - Building A Two-sided Marketplace, Creator Marketing, Startup Validation, Customer Acquisition, And Selling Creator Partnerships To Outdoor Brands.

Alyssa Olenick - Building A Fitness Company, Online Coaching, Audience-led Marketing, Brand Partnerships, And Transitioning From Personal Brand To Operating Business.

Recent Topics

Business, Entrepreneurship, Outdoor Industry, Brand Marketing, Creator Economy

Episodes

Here's the recent few episodes on
Second Nature
:

The Light At The End Of The Tunnel

October 30, 2026

The Bro Pod is back! Dylan returns to Second Nature for a proper catch up after a summer on the road, and he and Aaron catch up on the year so far. Dylan looks back on his Hardrock experience, an incredibly booked up summer, and the slump that arrives every October. Aaron shares what seven years of consistency finally looks like: every Super Rider platform now past 100,000 followers, and no longer having to pitch himself relentlessly to get work. From there they dig into what it takes to buil...

She Wore the Same Broken Helmet for 10 Years, Then Built Her Own

October 23, 2026

Lizzie Shilko wore the same busted ski helmet for more than 10 years, the foam coming loose from its shell, and every year she looked for a replacement worth buying and found nothing she liked. So she wrote a business plan in her notes app and built the helmet herself. Now just over a year into Revi, she joins Second Nature to trace the path from that note to product on retail shelves: why putting a helmet on someone's head sells it better than any website copy, the customers who walked into ...

The Most Overlooked Health Category Nobody Built - Until Now.

October 16, 2026

Allie Melnick, co-founder of Climatic, joins Second Nature to talk about building an entirely new health category: proactive lung health. A ten-year veteran of Harry's (now Mammoth Brands), Melnick explains why breathing, not legs, not sleep, not gut health, might be the next frontier in everyday performance, and what it actually takes to convince people a problem exists before you can sell them the solution. She and Aaron dig into Climatic's L-MAX inhaler, the sheep-lung testing and Mount Si...

Similar Podcasts

Podcast(s) similar to
Second Nature
:

The Nathan Barry Show · High booking difficulty · 1,000 - 10,000 listeners

Content Is Profit · Medium booking difficulty · 1,000 - 10,000 listeners

Hot Smart Rich with Maggie Sellers Reum · Medium booking difficulty · 1,000 - 10,000 listeners

Creator Science with Jay Clouse · Medium booking difficulty · 10,000 - 100,000 listeners

Frequently asked questions

Here's some frequently asked questions for
Second Nature
:

How do I get in touch with Second Nature?

Second Nature is hosted by Aaron Lutze and Dylan Bowman. Its publicly listed email is dylan@freetrail.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for Second Nature?

The publicly listed email for Second Nature: dylan@freetrail.com.

How many listeners does Second Nature have?

Podseeker estimates Second Nature reaches 1,000 to 10,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for Second Nature?

Second Nature typically books working professionals with real expertise. Typical guest background: Founders, senior operators, and marketing leaders with hands-on experience building businesses, products, brands, creator platforms, or fitness and endurance-sports ventures, preferably with a clear connection to the outdoor industry. Common among recent guests: Founded or scaled an outdoor, fitness, endurance-sports, or creator-economy business; Developed brand activations, marketing programs, or customer acquisition strategies; Built a two-sided marketplace, coaching business, or creator-led company. Recent guests include YJ Tung, Hilary Fenet, and Taylor Hoekstra.

How hard is it to get booked on Second Nature?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does Second Nature cover?

Recent episodes cover Business, Entrepreneurship, Outdoor Industry, Brand Marketing, and Creator Economy. Pitch an idea tied to one of these topics and mention a recent episode.

How does Podseeker get this information?

From public sources and our own research: podcast websites, social profiles, podcast feeds, and our data team. Podcast feeds and episodes are checked daily, and details like contacts, recent guests, and booking difficulty are refreshed regularly.

I host Second Nature. How do I correct this page?

If something here is out of date, ask us to correct it through Podseeker's contact form at podseeker.co/contact. Our research team reviews every request and updates the listing.

Publicly listed emails

dylan@freetrail.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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