Content Is Profit

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We Cut Our Content Production From 6 Hours to 40 Minutes (Here's the System)

June 19, 2026

This week I did something I've been telling people to do for years but had been too comfortable to try myself. I pushed for volume. A daily podcast. Ten clips a day. Twenty pieces of content across every platform. The kind of output that used to take my team six hours and three people. So we ran an audit, rebuilt the entire thing with AI, and got it down to something I can run from the sideline of my kid's soccer practice. In this episode I get into why we did it, the system we built, the...

She Got 1 Billion Views in 30 Days (The System Behind It)

June 12, 2026

A creator just did almost a billion views in 30 days. One month. I had to put my phone down. But the number isn't the story. The story is what she built behind it... and the second I understood it, I saw the exact roadmap for what we're doing with The Football Show during the World Cup. In this one I break down how Jenny Hoyos rebranded an 11-million-subscriber channel, why her views had to crater before they exploded, and the two moves that actually drive growth like this (most people only...

Monetizing Events & The 3 Phases Nobody Talks About

June 04, 2026

I've been away a few days... and there's a reason I had to come back and tell you about. The first real event Fonzie and I ever drove to, we went for one thing: customers. We came home with zero. I almost called it a complete waste. What I didn't know yet was that the "failed" event would end up starting this entire podcast. In this one I break down the three phases of live events every entrepreneur moves through... and how to know exactly which one you're in right now. Then I gi...