ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger

Law Smith, Eric Readinger

law@lawsmithworks.com

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Booking Overview

This show gives practical, no-fluff business advice for small-to-medium businesses and startups, using humor alongside real operator and founder experiences. It’s especially good for guests who can translate lessons from building, marketing, and scaling into actionable takeaways.

Metrics

Episodes: 508

Frequency: Irregular

Rating: 4.9/5.0

Estimated listeners: 1k-10k

Gender skew: Male

Location: USA

YouTube: 508 subscribers

Contact Information

law@lawsmithworks.com

For verified host and producer emails, sign up to view.

Host

Law Smith - Co-host of the ROI Podcast focused on realistic advice for small-to-medium businesses and startups, featuring interviews with people who have “been there.”

Eric Readinger - Co-host of the ROI Podcast delivering realistic advice for small-to-medium businesses and startups, with interviews from practitioners who have built and dealt with real business problems.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Operators and founders (especially ecommerce/product/builders), business system/strategy experts with a defined methodology or book, and finance/investment practitioners (e.g., capital raising, private investment) who can explain deals and evaluation in practical terms.
Required Achievements:  
Founded and/or leads a bootstrapped or scaled business, Published a business system or authored a book, Built and exited companies or has deal experience in private investment, Demonstrated measurable growth (e.g., multi-year follow-up conversion, multi-location expansion, capital deployment at scale)

Recent Guest Discussions

Josh Sprague - Endurance Gear Product Design, Customer Pain, Marketing ROI, Sales Follow-up, CRM, Meta Attribution

Andy Clark - Business Systems, Profitability, Metrics, Owner Bottlenecks, Customer Service Strategy, AI Readiness For Small Business

Chris Van Dusen - Raising Capital, Private Equity Evaluation Of Founders, Risk/returns, Wealth Creation Vs Preservation, Alternative Assets

Recent Topics

Entrepreneurship, Small Business, Ecommerce, Marketing, Sales

Episodes

Here's the recent few episodes on
ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger
:

How To Scale a Business With EOS: Chris Hallberg Drills ROI #511

June 24, 2026

Chris Hallberg, CEO and Founder of Business Sergeant and President and Founder of GoExpand, joins ROI Podcast® #511 to talk EOS, business operating systems, military leadership, veteran-powered recruiting, accountability, execution, and the small-business disease known as "we're agile," which is sometimes just Latin for "we made a new excuse every two weeks." Chris is an Expert EOS Implementer who helps leadership teams stop winging the business like a drunk magician at a sales conference. He...

How To Build Gear That Solves Pain | Josh Sprague Slings Orange Mud at ROI #509

May 20, 2026

Running is already punishment with better shoes. In ROI Podcast® #509, Law Smith and Eric Readinger talk with Josh Sprague, owner/operator and founder of Orange Mud, the endurance gear company making hydration packs, running vests, biking packs, transition wraps, and outdoor gear for runners, cyclists, triathletes, mountain bikers, gravel riders, ultra runners, and other people who hear "24-hour race" and somehow do not immediately fake a hamstring injury. Josh built Orange Mud because the hy...

How To Grow Profit By A Better Business OS | Andy Clark Feeds ROI The Whole Pie | ROI Podcast® #508

May 09, 2026

Small business ownership is sold like freedom, then quietly turns into  a group project where you're somehow every group member AND the  substitute teacher. In ROI Podcast® episode 508, Law Smith and Eric Readinger sit down with  Andy Clark — creator of The Whole PIE System™ and author of Getting  The Whole PIE — to talk about how to build a business that's actually  profitable, actually impactful, and (radically) actually enjoyable.  Wild concept. Apparently the goal is not to create a compa...

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