ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger

Law Smith, Eric Readinger

Booking Overview

An entrepreneurial business and comedy interview show focused on practical advice for small-to-medium businesses and startups, typically featuring founders, operators, and specialists with firsthand experience. Credible pitches include small-business founders, EOS or leadership consultants, product entrepreneurs, and marketing or sales experts who can share concrete results and entertaining business stories; booking difficulty is low.

Metrics

Episodes: 509

Frequency: Monthly

Rating: 4.9/5.0

Estimated listeners: 1k-10k

Gender skew: Male

Location: USA

YouTube: 499 subscribers

Contact Information

law@lawsmithworks.com

For verified host and producer emails, sign up to view.

Host

Law Smith - Entrepreneur, business consultant, and co-host focused on practical marketing, operations, and growth advice for small businesses and startups.

Eric Readinger - Comedian and podcast co-host who brings a comedic perspective to conversations about entrepreneurship, business, and marketing.

Booking Intelligence

Booking Requirements

low
Typical Credentials:  
Founders, owners, executives, consultants, and subject-matter experts with firsthand experience building or operating small businesses, startups, products, or growth systems.
Required Achievements:  
Founded or operated a small business or startup, Built and commercialized a product or service, Demonstrated measurable sales, marketing, or operational results, Developed expertise in leadership, accountability, recruiting, or business systems

Recent Guest Discussions

Chris Hallberg - Entrepreneurial Operating Systems, EOS, Military Leadership, Veteran-powered Recruiting, Accountability, Execution, Project Management, And Artificial Intelligence.

Josh Sprague - Product Design, Customer Pain, Endurance Gear, Founder-led Product Development, Marketing ROI, Sales Follow-up, CRM, Ecommerce Marketing, And Advertising Attribution.

Recent Topics

Entrepreneurship, Small Business, Startups, Marketing, Leadership

Episodes

Here's the recent few episodes on
ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger
:

How To Rank in AI Search: Eric Readinger & Law Smith Get Zesty on ROI #512

July 21, 2026

Your website can rank on Google and still be completely invisible to the increasingly judgmental robot deciding which companies deserve to exist in an AI-generated answer. In ROI Podcast® episode 512, Law Smith and Eric Readinger explain how businesses can improve their visibility in AI search, Google AI Overviews, ChatGPT, and other LLM-driven research tools. The practical answer is not "add AI to the strategy deck" and charge the client another $4,000. Law breaks down why businesses need an...

How To Scale a Business With EOS: Chris Hallberg Drills ROI #511

June 24, 2026

Chris Hallberg, CEO and Founder of Business Sergeant and President and Founder of GoExpand, joins ROI Podcast® #511 to talk EOS, business operating systems, military leadership, veteran-powered recruiting, accountability, execution, and the small-business disease known as "we're agile," which is sometimes just Latin for "we made a new excuse every two weeks." Chris is an Expert EOS Implementer who helps leadership teams stop winging the business like a drunk magician at a sales conference. He...

How To Build Gear That Solves Pain | Josh Sprague Slings Orange Mud at ROI #509

May 20, 2026

Running is already punishment with better shoes. In ROI Podcast® #509, Law Smith and Eric Readinger talk with Josh Sprague, owner/operator and founder of Orange Mud, the endurance gear company making hydration packs, running vests, biking packs, transition wraps, and outdoor gear for runners, cyclists, triathletes, mountain bikers, gravel riders, ultra runners, and other people who hear "24-hour race" and somehow do not immediately fake a hamstring injury. Josh built Orange Mud because the hy...

law@lawsmithworks.com

For verified host and producer emails, sign up to view.

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