nick@aufi.com
For verified host and producer emails, sign up to view.
Episodes: 30
Frequency: Irregular
Rating: 4.9/5.0
Estimated listeners: 1k-10k
Gender skew: Male
Location: United Kingdom
Instagram: 10.0k followers
nick@aufi.com
For verified host and producer emails, sign up to view.
Max Ottignon - Branding As An Emotional Thing; Optimism About What Great Branding Achieves; Emotional Connection Created By Branding
Halli Thorleifsson - Why He Tells Brands Not To Hire Him; What Companies Need From Digital Agencies; How Being At Twitter Changed His Perspective
Nikita Walia - Getting Brand Strategy Out Of The PDF And Into Real World Application
30 – Ragged Edge: brand is an emotional thing
June 19, 2026
It’s easy to be cynical about the state of branding, but Ragged Edge founder Max Ottignon definitely isn’t. After 20 years running an agency he’s more optimistic than ever about what great branding can achieve, and the need for the kind of emotional connection it sparks.
29 – Ueno: making technology more human
April 09, 2026
After selling to Twitter in 2021, Halli Thorleifsson thought his agency days were over. But he’s back, he’s running his studio Ueno again, and he’s powered by a fresh surge of enthusiasm for the digital space. We spoke about why he tells brands not to hire him, what companies actually need from digital agencies, and how being at Twitter changed his perspective.
28 – U.N.N.A.M.E.D.: strategy is a map, not a shortcut
January 28, 2026
Branding is about feeling out the terrain, not planting a flag, according to Nikita Walia, who joins us to talk about getting brand strategy out of the PDF and into the real world.
Try us risk free with a FREE 3 days trial.
Join hundreds of PR teams using Podseeker to pitch and land bookings