Ponderings from the Perch

Priscilla McKinney

Booking Overview

A marketing-focused interview and solo-expert show centered on B2B content marketing, market research, branding, and entrepreneurship, with recurring external conversations featuring research and innovation leaders. Agencies could credibly pitch marketing executives, consumer-insights specialists, research-technology founders, and experienced B2B strategists; booking difficulty is medium because guests generally hold senior industry roles but are not necessarily national media celebrities.

Metrics

Episodes: 463

Frequency: Weekly

Rating: 5.0/5.0

Estimated listeners: 1k-10k

Gender skew: Unknown

Location: USA

Instagram: 1.7k followers

Contact Information

Publicly listed emails

podcast@littlebirdmarketing.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Priscilla McKinney - Founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding, and design. She is also a CEO and serial entrepreneur.

Booking Intelligence

Booking Requirements

medium

Typical Credentials:

Senior executives, directors, founders, and established specialists in marketing, market research, consumer insights, innovation, branding, and B2B growth.

Required Achievements:

Leadership of marketing, research, insights, or innovation organizations, Development of market research methodologies, customer-insights programs, or marketing strategies, Senior operating experience in B2B marketing, consumer brands, or research technology

Recent Guest Discussions

Aron Wilson - Full-service Quantitative Research, Survey Design, Respondent Engagement, Sample Quality, And Research Reporting.

Adam Bai - Artificial Intelligence In Market Research, Black-box Systems, Measurement, And The Need For Scrutiny Of Research Tools.

Richard Heath - Customer Insights, Organizational Innovation, Changing Consumer Needs, Market Research, And Evolving Buyer Personas.

Recent Topics

Content Marketing, Market Research, Branding, Lead Generation, Entrepreneurship

Episodes

Here's the recent few episodes on

Ponderings from the Perch

Quit Basing Multi-million Dollar Campaigns on Bad Customer Insights

September 18, 2026

*This episode of Ponderings from the Perch is brought to you by curioninsights.com. When your brand needs answers and not opinions, you need the smart team at Curion.* Most B2B brand teams don't have a market research insights problem; they have a wrong-question problem. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney sits down with Christopher Brace, founder and CEO of Story Legacy, a qualitative research partner built around...

Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other

September 11, 2026

*This episode of Ponderings from the Perch is brought to you by EMI Research. Download their 2026 Sample Landscape Report today and see how AI will impact your next survey.* Two people can share a building, a bonus review, and every strategy meeting on the calendar and still not be on the same team. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney takes on the fault line running through nearly every B2B company, the one separat...

Conversational Research Panels for the Win!

September 04, 2026

Most surveys are designed for the researcher's convenience, not the person answering them. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney sits down with Andrew Reid, founder and CEO of Rival Technologies, to get into what conversational, mobile-first research reveals about the space between what brands measure and what people actually want to share. Every reward a brand offers for a completed survey also opens the door to som...

Publicly listed emails

podcast@littlebirdmarketing.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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