Ponderings from the Perch

Priscilla McKinney

podcast@littlebirdmarketing.com

For verified host and producer emails, sign up to view.

Booking Overview

A marketing-focused interview and solo-expert show centered on B2B content marketing, market research, branding, and entrepreneurship, with recurring external conversations featuring research and innovation leaders. Agencies could credibly pitch marketing executives, consumer-insights specialists, research-technology founders, and experienced B2B strategists; booking difficulty is medium because guests generally hold senior industry roles but are not necessarily national media celebrities.

Metrics

Episodes: 459

Frequency: Weekly

Rating: 5.0/5.0

Estimated listeners: 1k-10k

Gender skew: Unknown

Location: USA

Instagram: 1.7k followers

Contact Information

podcast@littlebirdmarketing.com

For verified host and producer emails, sign up to view.

Host

Priscilla McKinney - Founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding, and design. She is also a CEO and serial entrepreneur.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Senior executives, directors, founders, and established specialists in marketing, market research, consumer insights, innovation, branding, and B2B growth.
Required Achievements:  
Leadership of marketing, research, insights, or innovation organizations, Development of market research methodologies, customer-insights programs, or marketing strategies, Senior operating experience in B2B marketing, consumer brands, or research technology

Recent Guest Discussions

Aron Wilson - Full-service Quantitative Research, Survey Design, Respondent Engagement, Sample Quality, And Research Reporting.

Adam Bai - Artificial Intelligence In Market Research, Black-box Systems, Measurement, And The Need For Scrutiny Of Research Tools.

Richard Heath - Customer Insights, Organizational Innovation, Changing Consumer Needs, Market Research, And Evolving Buyer Personas.

Recent Topics

Content Marketing, Market Research, Branding, Lead Generation, Entrepreneurship

Episodes

Here's the recent few episodes on
Ponderings from the Perch
:

How Customer Insights Drive Smarter Market Segmentation

August 07, 2026

*This episode of Ponderings from the Perch is brought to you by curioninsights.com. When your brand needs answers and not opinions, you need the smart team at Curion.* The shopper your spreadsheet thinks it knows and the actual shopper walking into a store are two VERY different people.  On this episode of Ponderings from the Perch, Scott Sabin, a consumer and shopper insights strategist at Walgreens, talks to host and  Little Bird Marketing CEO Priscilla McKinney about customer i...

Driving Consumer Insights from Quantitative Research

July 17, 2026

*Help us shape the future of Ponderings from the Perch by taking our short, 13-question listener survey. We want to learn more about where you listen, how you listen, and what kinds of conversations you want more from the show. Click here to take the survey.* Why would a business built on staying out of the data start shaping it? Because neutrality no longer wins the work. Trust does. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla Mc...

The Humanity Gap: What an Expert Content Creation Agency Owner Knows about AI

July 10, 2026

*This episode of Ponderings from the Perch is brought to you by The Logit Group. If you've got a project coming up and you want a partner who actually shows up, get a quote today.* AI content does not have a quality problem. It is an identity problem. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney explains something the content creation agency world keeps dancing around. The flood of AI-generated copy has not raised the bar. ...

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