The Duct Tape Marketing Podcast

john@ducttapemarketing.com

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What Most Businesses Get Wrong About Marketing

July 02, 2026

Most businesses don't have a marketing problem—they have a strategy problem. In this episode, John explains why focusing on tactics without a clear marketing strategy leads to wasted time, inconsistent messaging, and stalled growth. Learn how defining your ideal customer, clarifying your positioning, and aligning your team around a shared strategy can transform your results. Discover how a focused, system-driven approach to marketing strategy can bring clarity, improve execution, and drive su...

AI Has Leveled the Marketing Playing Field

July 01, 2026

Enterprise-level marketing insights used to require expensive consultants, research labs, and massive budgets. Today, AI has changed that. Roger Dooley explains how entrepreneurs and small businesses can use AI-powered behavioral science to better understand customer psychology, improve messaging, increase conversions, and communicate with more empathy. Along the way, he shares practical prompting strategies, common AI mistakes to avoid, and why the businesses that learn to work with AI—not s...

Why Video Marketing Builds Customer Trust in the Age of AI

June 25, 2026

AI is changing how businesses communicate, but trust is still built by people. Doug Dibert shares how personalized video can strengthen customer relationships, improve sales, enhance onboarding, and make automated experiences feel more human. Learn practical ways to use video throughout the customer journey and why it's becoming one of the most valuable marketing tools in the age of AI. 00:00 Introduction 03:39 Why Video Builds Trust Faster 05:14 Humanize AI With Video 08:22 Turn Reviews Into...