PodCraft by Alitu: Honing the Craft of Podcasting

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Podcast Trailers, Cover Art, & Missed Growth Opportunities, with Arielle Nissenblatt

June 22, 2026

Whether we like it or not, potential listeners are judging our podcasts on our artwork before they've even hit play. Some even decide not to hit play, based on the artwork alone. So what can we do about it? We could start by asking Podcast Hall of Famer and EarBuds Podcast Collective founder Arielle Nissenblatt for some pointers. She's presented to rooms full of podcasters on the dos and don'ts of cover art, and she recently wrote about it, too, in her Podcast Plunge newsletter.And while she'...

AI-written Descriptions, Cold Email Outreach, & Bonus Content: Cut or Keep?

June 01, 2026

With the right amount of background info and a good prompt, an AI tool like ChatGPT or Claude can write you a brilliant podcast description. But does outsourcing this task miss the entire point of the podcast planning process?Is cold email outreach necessary for contacting podcast guests, or is it almost always flagged as spam and ignored?Is paywalled bonus content really worth the extra time and effort?And should you avoid inviting listeners on as guests, or are they an underused source of v...

Sending Questions in Advance, Double-Speed Listening, and the Blue Yeti: Cut or Keep?

May 18, 2026

Does sending over questions in advance help interview guests prepare? Or can it lead to them rehearsing their answers? Does listening at double-speed mean there's more room for your show in your listeners' lives? Or does it miss the point of podcast consumption altogether? And is the Blue Yeti the perfect podcast starter mic, or an overpriced tarpit that gets beginners stuck on their sound?In this "Cut or Keep?" episode, we'll talk through approaches, beliefs, and tools in podcasting and deci...