Booking Overview
Metrics
Episodes: 33
Frequency: Weekly
Rating: 4.9/5.0
Estimated listeners: <1k
Gender skew: Unknown
Location: USA
YouTube: 6.2M subscribers
Instagram: 3.0M followers
Contact Information
Publicly listed emails
colin@rockfightllc.com
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Host
Eoin Comerford - Former CEO, marketer, and consultant with two decades of experience in the outdoor industry, including work on brand strategy, retail, and industry business issues.
Booking Intelligence
Booking Requirements
Recent Guest Discussions
Troy Sicotte - Mountain Hardwear’s Brand History, Decline And Turnaround, The “seek Wilder Paths” Relaunch, Retail Partnerships, Operating Within Columbia Sportswear Company, And Growth Through 2030.
Enhao Li - Funding Conditions, Tariffs Affecting Small Outdoor Brands, The Path To Seven-figure Businesses, The REI Co-op Path Ahead Ventures Embark Accelerator, And Support For Emerging Outdoor Entrepreneurs.
Katie Doherty - Funding Conditions, Tariffs Affecting Small Outdoor Brands, The Path To Seven-figure Businesses, The REI Co-op Path Ahead Ventures Embark Accelerator, And Support For Emerging Outdoor Entrepreneurs.
Travis Merrigan - Building GRAYL, Product Development And Product-market Fit, The Geopress, Transitioning From CEO, Leadership Philosophy, The Carry Project Line, And Environmental Commitments.
Kelly Davis - The Outdoor Participation Trends Report, Participation Growth, Declining Activity Frequency, Demographic Trends, And Implications For The Outdoor Industry.
Recent Topics
Episodes
Backcountry's Latest Acquisition & Retail's AI Future with Anne Mezzenga
September 28, 2026
This week on Outdoor Unfiltered, Eoin Comerford breaks down Backcountry's acquisition of Velofix and what it means for online bike sales, mobile bike service, and parent company CSC Generation's value-driven playbook. Then, it's a footwear industry roundup covering the haves and have-nots: On's plan to hit $7 billion by 2029 with category expansions into football, golf, and premium sportswear; Salomon's target of $5 billion within five years and plans to quadruple North American brand stores;...
The Importance of Emerging Brands, Yeti's 2030 Plan, and the Future of Watersports
September 21, 2026
Today on the show Eoin Comerford breaks down why new brand discovery is the lifeblood of specialty retail, drawing on examples like Hoka, CamelBak, Jetboil, and Gnara's GoFly zipper to illustrate how emerging brands drive innovation in the outdoor industry. He answers a listener question from Kelly Strong, head buyer at Clearwater Outdoor in southeast Wisconsin, about how to manage open-to-buy allocation for new brands without spreading too thin. Then he digs into Yeti's investor day presenta...
Is Athletic Footwear Imploding or Exploding? Plus: Youer's Turnaround Playbook
September 14, 2026
On this episode of Outdoor Unfiltered, host Eoin Comerford breaks down Circana's latest outdoor industry sales data, showing flat dollar sales but a 4% drop in units, and puts it side by side with Grassroots Outdoor Alliance's much stronger mid-year numbers. Eoin unpacks why athletic footwear headlines from JD Sports, Nike, Adidas, Foot Locker, and Academy sound alarming while ASICS, Merrell, Saucony, On, HOKA, and Birkenstock are all posting strong running and performance growth, and explain...
Publicly listed emails
colin@rockfightllc.com
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