Podcast artwork thumbnail for Niched.

Niched.

Matt Purcell

Booking Overview

Niched is a business-and-brand podcast for founders and personal brands, focused on how to find and sharpen your niche—frameworks, strategy, and growth lessons—from Australia’s leading operators. It’s an especially good booking target for PRs representing entrepreneurs and brand builders because conversations are grounded in specific business thinking (positioning, marketing, strategy).

Metrics

Episodes: 11

Frequency: Irregular

Rating: 5.0/5.0

Estimated listeners: < 100

Gender skew: Male

Listener location: Australia

YouTube: 49 subscribers

Instagram: 4.4k followers

Page updated: Nov 4, 2026 · How we check this data

Contact Information

Publicly listed emails

howdy@kyumedia.com

nichedpodcast@gmail.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Matt Purcell - Founder of KYU Media and a serial entrepreneur. He hosts Niched, interviewing founders and other prominent business minds about their niche—strategy, frameworks, and lessons learned—while also shar...

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Entrepreneurial founders and operators, recognized personal-brand builders, and high-profile industry leaders (including public figures with strong personal brands).
Required Achievements:  
Founder/CEO leadership roles, Built a widely recognized brand (industry or consumer), Demonstrated strategic marketing/personal branding impact, Public-facing career prominence (e.g., major media/entertainment leadership)

Recent Guest Discussions

Simon Cohen - Buyers Agent Industry Positioning, Negotiation Strategies, What Makes An Elite Agency, Scaling Realities, Brand/business Lessons

Simon Beard - Personal Branding For Growth, Mission Definition, Being A Source Of Information, Paid Marketing Investment, Creative And Ads Performance

Dave "Hughsey" Hughes - Creative Process And Business Of Comedy, Career Ladder, Failure/success Cycles, Mindset, Marketability

Recent Topics

Personal Branding, Niche, Strategy, Marketing, Branding

Episodes

Here's the recent few episodes on
Niched.
:

Ex Aussie Home loans CEO - $110B Mortgage Company: Vibe Coding Your Business Is The Biggest Mistake You’ll Make

October 26, 2026

Download my STORY PROOF book for free if you want to get sales by telling your story.https://www.mattpurcell.com/mp-produc...Get my 30 day FREE TRIAL with Go High Level (usually 14 days)https://www.gohighlevel.com/purcellYou can build an app this weekend. That doesn’t mean you should.David Hyman co-founded Lendi, Australia’s first digital mortgage platform, then bought Aussie Home Loans. That’s a business settling around $35 billion in mortgages a year, with a $110 billion book. He was puttin...

Simon Cohen: Most Buyers Agents Aren’t Worth The Fee

March 10, 2026

Simon Cohen is the Founder and CEO of Cohen Handler, one of Australia’s largest and most respected buyer’s agencies.In this conversation, Simon shares with Matt Purcell the hard truth behind the buyer’s agent industry, and the negotiation strategies that have helped his clients secure billions of dollars in property.Key Topics00:00 Intro02:00 Why Simon Started Cohen Handler During the GFC05:13 Is Being a Buyer’s Agent the New “Get Rich Quick” Trend?08:44 How To Tell If A Buyer’s Agent Is Good...

Scaling to $600M: Simon Beard’s Marketing Secrets | Niched with Simon Beard | EP7

January 14, 2025

On this episode of Niched, Matt sits down with the Founder of international streetwear giant, Culture Kings Simon Beard. Together, they delve into the power of personal branding and its role in business success. Simon shares his journey, revealing how he built his brand and why he believes the journey is everything when it comes to growth and success. You'll hear about the Three M’s that shape strong personal brands, the importance of defining your mission, and why becoming the source of i...

Similar Podcasts

Podcast(s) similar to
Niched.
:

Unparalleled · Medium booking difficulty · 100 - 1,000 listeners

Frequently asked questions

Here's some frequently asked questions for
Niched.
:

How do I get in touch with Niched.?

Niched. is hosted by Matt Purcell. Its publicly listed emails are howdy@kyumedia.com and nichedpodcast@gmail.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for Niched.?

The publicly listed emails for Niched.: howdy@kyumedia.com and nichedpodcast@gmail.com.

How many listeners does Niched. have?

Podseeker estimates Niched. reaches fewer than 100 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for Niched.?

Niched. typically books industry leaders. Typical guest background: Entrepreneurial founders and operators, recognized personal-brand builders, and high-profile industry leaders (including public figures with strong personal brands). Common among recent guests: Founder/CEO leadership roles; Built a widely recognized brand (industry or consumer); Demonstrated strategic marketing/personal branding impact. Recent guests include Simon Cohen, Simon Beard, and Dave "Hughsey" Hughes.

How hard is it to get booked on Niched.?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does Niched. cover?

Recent episodes cover Personal Branding, Niche, Strategy, Marketing, and Branding. Pitch an idea tied to one of these topics and mention a recent episode.

How does Podseeker get this information?

From public sources and our own research: podcast websites, social profiles, podcast feeds, and our data team. Podcast feeds and episodes are checked daily, and details like contacts, recent guests, and booking difficulty are refreshed regularly.

I host Niched.. How do I correct this page?

If something here is out of date, ask us to correct it through Podseeker's contact form at podseeker.co/contact. Our research team reviews every request and updates the listing.

Publicly listed emails

howdy@kyumedia.com

nichedpodcast@gmail.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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