Marketing Against The Grain

Kipp Bodnar, Kieran Flanagan

Booking Overview

Marketing Against The Grain is a HubSpot-led show where brand and growth leaders break down marketing trends and “fresh” strategies that go beyond recycled tactics. For PR bookings, the value is in pairing big-name operators (and occasional founders/creators) with practical, framework-driven takeaways that translate into campaigns and growth narratives.

Metrics

Episodes: 434

Frequency: Weekly

Rating: 4.8/5.0

Estimated listeners: 1k-10k

Gender skew: Male

Location: USA

30s Ad: 245 - 295, 60s Ad: 287 - 338

Contact Information

podcasts@hubspot.com

Host

Kipp Bodnar - HubSpot executive (CMO) focused on marketing strategy and growth. Typically approaches guests and topics from the perspective of actionable marketing tactics, customer-centric messaging, and scalab...

Kieran Flanagan - HubSpot senior marketing leader (SVP of Marketing). Commonly drives the show’s forward-leaning theme of innovation in marketing—connecting new channels/technologies to measurable growth outcomes an...

Booking Intelligence

Booking Requirements

high

Typical Credentials:

Operators and founders with a track record of growth outcomes and/or credible technical/creative innovation relevant to marketing (e.g., content studios, marketing leaders, AI/tool builders, or recognized creator entrepreneurs). Often someone who can provide frameworks, repeatable methods, or a clear case-study narrative tied to audience growth and engagement.

Required Achievements:

Founder/leadership role at a marketing/creator or technology company, Demonstrated audience and revenue growth or large-scale content performance, Publicly recognized expertise (e.g., known for a tool, method, or a signature growth approach), Ability to translate strategy into frameworks marketers can implement

Recent Guest Discussions

Dhar Mann - Brand Storytelling, Scaling Campaigns, Audience Connection, Balancing Emotional Engagement Vs Platform Algorithm; HEART Framework (as Referenced By Episode Description)

Matt Wolfe - Building A “second Brain” Using Knowledge Tools (e.g., Obsidian) And AI Assistants/agents; Knowledge Organization And Smarter Decision-making

Recent Topics

Marketing, Personal Growth, Innovation, Brand, Ai Marketing, Customer Experience, Content Strategy, Product Led, Go To Market

Episodes

Here's the recent few episodes on

Marketing Against The Grain

Google is overhauling Search - what you need to know

May 27, 2026

Audit your AI Search Visibility with our free resource: https://clickhubspot.com/orjh Ep. 428 93% of searches in Google’s new AI mode end without a single click—are your SEO dashboards lying to you? Kipp dives into Google’s biggest search overhaul in 25 years and what it means for marketers and businesses. Learn more on why keyword ranking is dead, how AI-driven search is changing consumer behavior, and the three strategies you need to shift your marketing for the new era of AI-powered sea...

How Dhar Mann Built A 65B View Machine Without Chasing The Algorithm

May 21, 2026

Steal our strategy to create better campaigns: https://clickhubspot.com/jyhu Ep. 427 Are Dhar Mann videos more therapeutic than talking to friends, family, or even a therapist? Kipp, Kieran, and guest Dhar Mann (founder of Dhar Mann Studios), dive into how brands can unlock explosive growth and deep audience connection. Learn more about what it takes to move hearts and communities through storytelling, how to balance emotional connection versus gaming the platform algorithm, and the step-b...

This Is the End of Chatbots

May 14, 2026

Get the Voice AI Prompt Pack for Marketers: https://clickhubspot.com/fd5a Ep. 426 AI will give your brand an actual voice. Kipp dives into the hottest trend in AI that not many are talking about—Voice AI—and how it’s set to revolutionize your brand’s customer experience. Learn more on why real-time voice is the new marketing channel you can’t afford to ignore, how foundational advances from OpenAI and Thinking Machines make AI conversations faster and more human than ever, and the steps ev...

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