Marketing Against The Grain

Kipp Bodnar, Kieran Flanagan

podcasts@hubspot.com

For verified host and producer emails, sign up to view.

Booking Overview

This is a marketing strategy and growth show featuring two HubSpot marketing executives, with recurring external interviews of entrepreneurs, growth consultants, and marketing educators. Agencies could credibly pitch founders, marketing operators, AI-for-business practitioners, and experts with distinctive, proven tactics; booking difficulty is medium because the show is a HubSpot Original with a selective but accessible expert-guest profile.

Metrics

Episodes: 447

Frequency: Multiple_weekly

Rating: 4.8/5.0

Estimated listeners: 1k-10k

Gender skew: Neutral

Location: USA

Contact Information

podcasts@hubspot.com

For verified host and producer emails, sign up to view.

Host

Kipp Bodnar - Chief Marketing Officer at HubSpot and co-host of Marketing Against The Grain.

Kieran Flanagan - Senior Vice President of Marketing at HubSpot and co-host of Marketing Against The Grain.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Entrepreneurs, digital growth consultants, marketing educators, and business operators with practical expertise and original perspectives on marketing, technology, or emerging business opportunities.
Required Achievements:  
Built or operated a business, Developed distinctive marketing or growth systems, Established expertise through consulting, education, or an industry podcast

Recent Guest Discussions

Grace Leung - AI Marketing Systems, Context-rich Workflows, Reusable AI Processes, Brand Voice, And Team Collaboration

Chris Koerner - Identifying Business Opportunities, Launching Ai-enabled Businesses, Pattern Matching, Service Models, And Overlooked Markets

Recent Topics

Marketing, Personal Growth, Strategy, Entrepreneurship, Innovation

Episodes

Here's the recent few episodes on
Marketing Against The Grain
:

How Liquid Death Turned Going Viral Into Millions in Sales

August 04, 2026

Map your media spend with our full-funnel audit template: https://clickhubspot.com/ckev Ep. 441 Distribution is undefeated—and if you’re not building systems to measure real sales impact, you don’t have a business. Kipp and guest Benoit Vatere (Liquid Death’s Chief Media and Digital Commerce Officer) dive into the untold story of Liquid Death’s explosive growth, and the critical role of full-funnel marketing systems behind the brand. Learn more on how to measure incrementality instead of j...

Use AI to never run out of winning content ideas

July 30, 2026

Weekly AI Content Ideation System: https://clickhubspot.com/rtjed Ep. 440 Are you still stuck regurgitating the same content ideas that everyone else is using?  Kieran dives into the secrets behind building a world-class AI content ideation system that delivers fresh, high-impact ideas every time. Learn more on mapping proven content patterns to your platforms, crafting rich audience profiles (that go beyond basic ICPs), and building a personal content queue to keep your creativity fl...

If Your Team Is Producing AI Slop, Here's How To Fix it

July 28, 2026

Anti-AI Slop Checklist: https://clickhubspot.com/olkw Ep. 439 Are you just passing AI-generated slop back and forth at work? Kipp and guest Hilary Gridley (founder of the newsletter Writerbuilder) dive into how teams can escape the AI slop doom loop and leverage artificial intelligence to scale taste, judgment, and high-performance work—not just automate mediocrity. Learn more on the crucial role of clarity and context in AI-powered teams, why leaders must redefine what “good” looks like, ...

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