Shift Happens

Nasser Sahlool

sallard@dacgroup.com

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Booking Overview

Shift Happens is a modern marketing deep-dive that connects AI, data, privacy, creative, and performance to real-world transformation. It’s valuable for PR pros because it consistently frames disruption in practical business terms and spotlights expert viewpoints from across the marketing/tech ecosystem.

Metrics

Episodes: 32

Frequency: Irregular

Rating: 4.9/5.0

Estimated listeners: 1k-10k

Gender skew: Male

Location: USA

YouTube: 292 subscribers

Instagram: 1.0k followers

Contact Information

sallard@dacgroup.com

For verified host and producer emails, sign up to view.

Contact Form

Contact form available - Official Form

Host

Nasser Sahlool - Nasser Sahlool is the host of Shift Happens, where he leads conversations on the art and science of modern marketing. In episodes, he guides expert guests through how organizations adapt to rapid c...

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Marketing/analytics/technology leaders (agency executives, heads of tech & analytics), and experienced search/marketing editorial or analyst voices (e.g., senior writers). Strong subject-matter depth in AI in marketing, measurement/analytics, privacy, and performance/creative execution.
Required Achievements:  
Leadership roles at major marketing/technology organizations, Editorial authority on marketing/search trends, Hands-on responsibility for analytics/technology strategy and implementation, Published insights or thought leadership around AI-driven marketing and measurement

Recent Guest Discussions

Jared Hendrickson - Leading Marketing Teams Through Constant Change; Navigating AI Disruption, Budget Pressure, Shifting Platforms, Measurement Challenges, And Rising Expectations

Matt Southern - How Search Is Evolving Beyond Google Rankings; AI Search And Zero-click Results; Broader Discovery/decision Ecosystem Across Marketplaces And Platforms; Kpis Beyond Organic Traffic

Dan Temby - Agentic AI And How AI Shifts From Assisting To Acting; Practical Use Cases; Implications For Brands, Headless Systems, And Machine-readable Marketing Ecosystems

Recent Topics

Marketing, Artificial Intelligence, Data, Privacy, Search

Episodes

Here's the recent few episodes on
Shift Happens
:

From Anxiety to Action: Leading Marketing Teams Through Constant Change

May 25, 2026

How should marketers turn anxiety into action when change becomes the new normal?In this episode of Shift Happens, host Nasser Sahlool is joined by Jared Hendrickson, Vice President and General Manager of DAC’s New York office, to explore how marketing leaders can navigate an era defined by AI disruption, budget pressure, shifting platforms, measurement challenges, and rising expectations.They unpack why today’s anxiety is not driven by one single ...

What SEJ Is Hearing from Search Marketers Right Now

May 11, 2026

If search used to be about ranking on Google, what is it really shaping today?In this episode of Shift Happens, host Nasser Sahlool is joined by Matt Southern, Senior News Writer at Search Engine Journal, to explore how search is evolving beyond rankings, clicks, and traditional SEO metrics.They unpack the shift from Google-only visibility to a broader decision ecosystem spanning AI search, zero-click results, Amazon, TikTok, Reddit, YouTube, maps, reviews, and marketplaces. Matt sh...

The Agentic Shift: When AI Stops Assisting and Starts Acting

April 27, 2026

If AI used to be about generating answers, what is it really driving today? In this episode of Shift Happens, host Nasser Sahlool is joined by Dan Temby, Head of Technology and Analytics at DAC, to explore the rapid evolution of AI from conversational tool to action-oriented system. Together, they unpack the rise of “agentic” AI, technology that doesn’t just respond to prompts, but can execute tasks, make decisions, and act on behalf of users. Dan breaks down how recent advance...

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