Shift Happens

Nasser Sahlool

Booking Overview

Shift Happens is a marketing-focused show where a DAC leadership host brings in senior marketing experts to break down how AI, data, privacy, and performance are reshaping modern marketing practice. For PR pros, it’s a practical platform for credible voices on applied marketing strategy, measurement, and creative/performance integration.

Metrics

Episodes: 32

Frequency: Irregular

Rating: 4.9/5.0

Estimated listeners: 1k-10k

Gender skew: Male

Location: USA

YouTube: 292 subscribers

Instagram: 1.0k followers

30s Ad: 31 - 38, 60s Ad: 37 - 43

Contact Information

sallard@dacgroup.com

Contact Form

Contact form available - Official Form

Host

Nasser Sahlool - SVP of Client Strategy at DAC Group. Hosts discussions with DAC leadership and specialists on how modern marketing is being reshaped by forces like AI, data, privacy, creative, and performance—tran...

Booking Intelligence

Booking Requirements

medium

Typical Credentials:

Senior practitioners and DAC leadership in media buying, SEO/search, and client strategy/brand leadership (VP/Senior Director/Associate Director/GM-level). Guests are generally internal experts with hands-on operational knowledge of marketing under AI/data/privacy constraints.

Required Achievements:

Leadership roles at a marketing/creative agency (VP/GM/associate director levels), Expertise driving applied strategy in areas like media buying, SEO for AI search, and brand systems, Contributions to agency frameworks/white papers/webinars

Recent Guest Discussions

Felicia Delvecchio - Media Buying Volatility And Auction Dynamics In Fast-scaling E-commerce Markets

Thom Lodge - Ai-ready SEO Across Seo/geo/aio; Creating Content AI Systems Can Answer With

Mylne Savoie - Maintaining Brand Consistency While Evolving; Brand Ecosystems And Ai-era Creative Consistency

Recent Topics

Marketing, Artificial Intelligence, Privacy, Data, Media Buying, Seo, Creative, Performance, Search, Brand

Episodes

Here's the recent few episodes on

Shift Happens

From Anxiety to Action: Leading Marketing Teams Through Constant Change

May 25, 2026

Marketing leaders are navigating a lot right now: AI disruption, tighter budgets, changing consumer behavior, evolving platforms, and growing pressure to prove impact. So how do you lead effectively when everything feels uncertain?In this episode of Shift Happens, host Nasser Sahlool is joined by Jared Hendrickson, VP and General Manager of DAC New York, to explore how leaders can turn anxiety into action.They unpack how to create clarity during uncertainty, help teams move from reaction to s...

What SEJ Is Hearing from Search Marketers Right Now

May 11, 2026

If search used to be about ranking on Google, what is it really shaping today?In this episode of Shift Happens, host Nasser Sahlool is joined by Matt Southern, Senior News Writer at Search Engine Journal, to explore how search is evolving beyond rankings, clicks, and traditional SEO metrics.They unpack the shift from Google-only visibility to a broader decision ecosystem spanning AI search, zero-click results, Amazon, TikTok, Reddit, YouTube, maps, reviews, and marketplaces. Matt sh...

The Agentic Shift: When AI Stops Assisting and Starts Acting

April 27, 2026

If AI used to be about generating answers, what is it really driving today? In this episode of Shift Happens, host Nasser Sahlool is joined by Dan Temby, Head of Technology and Analytics at DAC, to explore the rapid evolution of AI from conversational tool to action-oriented system. Together, they unpack the rise of “agentic” AI, technology that doesn’t just respond to prompts, but can execute tasks, make decisions, and act on behalf of users. Dan breaks down how recent advance...

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