Shift Happens

Nasser Sahlool

Booking Overview

This is an interview-led marketing and technology show focused on AI, search, digital platforms, consumer behavior, and marketing transformation, typically featuring senior executives from major technology and advertising platforms alongside DAC leaders. PR agencies could credibly pitch marketing executives, search and AI specialists, digital-platform leaders, and senior practitioners with authoritative perspectives on changing consumer behavior; booking difficulty is medium because guests generally hold substantial leadership roles, though the show features industry-connected professionals rather than only celebrity-level names.

Metrics

Episodes: 39

Frequency: Irregular

Rating: 4.9/5.0

Estimated listeners: 1k-10k

Gender skew: Neutral

Location: USA

YouTube: 299 subscribers

Instagram: 1.0k followers

Contact Information

Publicly listed emails

sallard@dacgroup.com

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Host

Nasser Sahlool - Host of Shift Happens, covering modern marketing, technology disruption, and changing consumer behavior.

Booking Intelligence

Booking Requirements

medium

Typical Credentials:

Senior executives and established specialists in marketing, search, advertising technology, social platforms, AI, consumer behavior, and digital transformation, particularly those representing major technology or media platforms.

Required Achievements:

Leadership roles at major technology, advertising, search, or social-media companies, Responsibility for agency partnerships, marketing strategy, digital platforms, or market development, Demonstrated expertise in AI-driven marketing, search, consumer behavior, or digital transformation

Recent Guest Discussions

Miles Savage - Ai-driven Search, Conversational Search, Ai-powered Campaigns, Data, Bidding, And Marketing Performance

Bob Cornwall - AI, Augmented Reality, Digital Behavior, Private Connection, Participatory Experiences, And Brand Attention

Neil Cameron - Reddit, Search, Consumer Trust, AI Discovery, Community-led Marketing, Recommendations, And Paid Media

Recent Topics

Business, Marketing, Artificial Intelligence, Search Marketing, Digital Advertising

Episodes

Here's the recent few episodes on

Shift Happens

Win the Rush, Keep the Customer: Turning Holiday Demand into Year-Round Growth

September 28, 2026

Santa hats in September? On Shift Happens, that can only mean one thing: the holiday season is already on the agenda. Host Nasser Sahlool and Melis Ciner, DAC’s vice president of media, talk about how marketers can make the most of the months-long shopping rush without relying on one big day or deep discounts to do all the work. From reaching shoppers while they’re still researching to keeping new customers engaged after the decorations come down, they share ways to turn seasonal attention in...

Hey Google, How Is AI Changing Marketing?

September 21, 2026

Keywords had a good run. But people are searching in full sentences, AI is answering before the click, and marketers are realizing that yesterday’s playbook is running out of pages. Search is becoming faster, more conversational, and far less predictable, and Google is building AI into every stage of the journey.In this episode of Shift Happens, host Nasser Sahlool is joined by Miles Savage, Head of Agency at Google Canada, to explore how AI is changing the way people search, shop, disco...

Still Human: Leading Through the AI Disruption

September 14, 2026

What happens when the pace of change goes from fast to “that year’s worth of work just became obsolete overnight” fast?In this episode of Shift Happens, host Nasser Sahlool is joined by Norm Hagarty, CEO and Managing Partner at DAC, to explore what decades of disruption can teach leaders about navigating the age of AI—without losing sight of the people behind the transformation.Together, they unpack why being on the leading edge beats chasing the bleeding edge, how organizations can turn anxi...

Publicly listed emails

sallard@dacgroup.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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