Shift Happens

sallard@dacgroup.com

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From SERP to Subreddit: How Human Conversations Are Reshaping Search, Trust, and Purchase Decisions

June 22, 2026

The internet didn’t lose its human side. It just got harder to find.As AI becomes a bigger part of how people search, discover, and make decisions, where do they turn when they want something more than a polished summary? Increasingly, they turn to Reddit: a place built on real conversations, lived experience, niche communities, and the kind of honesty algorithms can’t easily manufacture.In this episode of Shift Happens, host Nasser Sahlool is joined by Neil Cameron, Agency Development Partne...

Plot Twist: TV Is Alive, Thriving, and Finally Measurable

June 08, 2026

TV didn’t die. It changed the script. How should marketers rethink TV when audiences are moving across more screens, platforms, and viewing environments than ever before? In this episode of Shift Happens, host Nasser Sahlool is joined by Mike Fogarty, Head of Client Development, Brand and Agency Partnerships at Tatari, to explore the rise of convergent TV and what it means for modern marketers. They unpack why the “TV is dead” narrative missed the bigger shift: TV has not disap...

From Anxiety to Action: Leading Marketing Teams Through Constant Change

May 25, 2026

How should marketers turn anxiety into action when change becomes the new normal?In this episode of Shift Happens, host Nasser Sahlool is joined by Jared Hendrickson, Vice President and General Manager of DAC’s New York office, to explore how marketing leaders can navigate an era defined by AI disruption, budget pressure, shifting platforms, measurement challenges, and rising expectations.They unpack why today’s anxiety is not driven by one single ...