Shift Happens

Nasser Sahlool

Booking Overview

An interview-led marketing podcast focused on modern marketing, artificial intelligence, search, data, privacy, creativity, and performance, typically featuring senior DAC leaders and executives from major digital platforms. Credible pitches include marketing executives, advertising and media leaders, search and technology specialists, and platform representatives with authoritative perspectives on digital transformation; booking difficulty is medium.

Metrics

Episodes: 36

Frequency: Biweekly

Rating: 4.9/5.0

Estimated listeners: 1k-10k

Gender skew: Neutral

Location: USA

YouTube: 292 subscribers

Instagram: 1.0k followers

Contact Information

sallard@dacgroup.com

For verified host and producer emails, sign up to view.

Host

Nasser Sahlool - Host of Shift Happens, a DAC podcast examining disruption and transformation in modern marketing.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Senior marketing, media, technology, analytics, advertising, or digital-platform executives with direct expertise in search, artificial intelligence, consumer behavior, social platforms, or modern brand strategy.
Required Achievements:  
Leadership of marketing, media, technology, analytics, or platform organizations, Responsibility for major digital products, advertising platforms, or marketing strategies, Recognized expertise in artificial intelligence, search, social media, consumer trust, or digital transformation

Recent Guest Discussions

Dan Temby - Ai-driven Search, Brand Authority, Consumer And AI Trust, Search Marketing, And Integrated Brand Signals

Jenna Watson - Ai-driven Search, Brand Authority, Consumer And AI Trust, Search Marketing, And Integrated Brand Signals

Bob Cornwall - Artificial Intelligence, Creativity, Augmented Reality, Human Connection, Digital Behavior, And Participatory Brand Experiences

Neil Cameron - Reddit, Search, Consumer Trust, AI Discovery, Community-led Marketing, Recommendations, And Authentic Brand Engagement

Recent Topics

Digital Marketing, Search Marketing, Advertising, Artificial Intelligence, Privacy

Episodes

Here's the recent few episodes on
Shift Happens
:

Why AI Search Trusts Some Brands and Ignores Others

July 20, 2026

If authority is no longer controlled by brands alone, how do you earn trust from both people and AI?In this episode of Shift Happens, our host Nasser Sahlool is joined by Jenna Watson, SVP of Media at DAC, and Dan Temby, SVP of Technology & Analytics at DAC, to explore brands should approach search marketing in today's AI search-driven world. They unpack why every mention, signal, and interaction now matters, how AI is influencing decisions alongside consumers, and why brands need to brea...

Human First, AI-Enabled: Snapchat's Approach to AI, Creativity, and Human Connection

July 06, 2026

The feed had a good run. But people are tired of scrolling, squinting at AI slop, and wondering whether that rhinoceros playing ping pong is real.Digital behavior is shifting from public performance to private connection, and Snapchat has been built for that shift all along. In this episode of Shift Happens, host Nasser Sahlool is joined by Bob Cornwall, Country Manager for Canada at Snap Inc., to unpack what marketers can learn from the move away from passive consumption and toward more pers...

From SERP to Subreddit: How Human Conversations Are Reshaping Search, Trust, and Purchase Decisions

June 22, 2026

The internet didn’t lose its human side. It just got harder to find.As AI becomes a bigger part of how people search, discover, and make decisions, where do they turn when they want something more than a polished summary? Increasingly, they turn to Reddit: a place built on real conversations, lived experience, niche communities, and the kind of honesty algorithms can’t easily manufacture.In this episode of Shift Happens, host Nasser Sahlool is joined by Neil Cameron, Agency Development Partne...

sallard@dacgroup.com

For verified host and producer emails, sign up to view.

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