Market Like a Boss

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michelle@vroomcommunications.com

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Episode 375: Finding Your Distinctive Edge (with Meg Yelaney)

September 01, 2026

You can be good at what you do and still reach a point where you realize…   "This isn't working for me anymore."   That doesn't mean you failed.   It might mean you're ready for a new chapter.   In this week's episode, I'm joined by Meg Yelaney, and we got very real about reinvention.   We talked about: Letting go of what used to work Why testing and tweaking is part of being a great strategist Finding what you actually want to be known for   If you're questioning what's next in your busine...

Episode 374: Why I Don't Run a Family-First Business (with Megan Sumrell)

August 25, 2026

What if putting your family first all the time is actually making your life harder?   In this week's episode, Megan Sumrell and I are having the conversation more women need to hear.   Because "family first" sounds great in theory.   But what happens when it means your business gets the leftovers?   You work around everyone else's schedules.   You squeeze your business into the cracks.   You stay reactive because you're afraid to commit to anything too far in advance.   And eventually, you're...

Episode 373: Why Chasing Dream Clients is Hurting Your Marketing

August 04, 2026

Everyone tells you to get more specific about your dream client.   But what if that's actually the reason your marketing feels harder?   In this episode, I'm sharing why I think our industry has taken "dream client" advice too far—and how obsessing over the perfect client can leave you with fewer leads, less creativity, and a whole lot more frustration.   During the episode, I talk about: Why mentality, desire, and hunger matter more than revenue or business stage What really makes someone a...