Podcast artwork thumbnail for Lead Counsel

Lead Counsel

Thomas Tona

Booking Overview

A weekly interview-led legal and business show focused on law firm leadership, the business of law, client service, marketing, and professional growth, with external guests including attorneys, law firm owners, and business experts. Credible pitches include law firm leaders, legal-industry operators, attorneys with measurable growth or referral results, and experts in legal marketing, operations, client experience, or professional branding; booking difficulty is medium because the show seeks accomplished niche authorities rather than celebrity-level guests.

Metrics

Episodes: 172

Frequency: Weekly

Rating: 5.0/5.0

Estimated listeners: <1k

Gender skew: Unknown

Location: USA

YouTube: 227 subscribers

Instagram: 791 followers

Contact Information

Publicly listed emails

contact@tonalaw.com

tt@tonalaw.com

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Host

Thomas Tona - Founder and Managing Attorney of TonaLaw, with a focus on personal injury, no-fault collection, claims, lawsuits, and the business of law.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Law firm owners, practicing attorneys, legal-industry leaders, and business experts with demonstrated results in firm growth, marketing, referrals, operations, client service, leadership, or professional development.
Required Achievements:  
Built or scaled a law firm or professional-services business, Generated measurable referral or revenue growth, Authored a book or developed recognized expertise, Implemented successful legal operations, marketing, or client-service systems

Recent Guest Discussions

Brian Glass - Balancing Legal Expertise With Business Strategy, Law Firm Marketing, Case Screening, Revenue Growth, And Internal Processes.

Jimmy Lai - Linkedin Personal Branding, Attorney-to-attorney Referrals, Recruiting, Networking, Authenticity, And Business Development For Introverted Professionals.

Ryan McKeen - Continuous Learning, Networking, Mentorship, Cross-industry Relationships, And Referral Growth.

Jennifer Gore - Continuous Learning, Expertise-building, Mentorship, And Scaling A Professional Practice.

Jennifer Talley - Continuous Learning, Expertise-building, Mentorship, And Scaling A Professional Practice.

Recent Topics

Law, Law Firm Management, Personal Injury, Legal Marketing, Entrepreneurship

Episodes

Here's the recent few episodes on
Lead Counsel
:

171: Right Person, Right Seat: Unpacking EOS Leadership with Mike Zappone

September 24, 2026

In this episode, Thomas Tona and Mike Zappone explore the critical importance of placing the right person in the right seat within a company. They discuss how alignment with core values, understanding capacity, and strategic decision-making can transform organizational culture and performance. Key Episode Highlights The importance of aligning people with core values  How to identify the right person and right seat The cost of keeping the wrong person in a role Strategies for letting go of o...

170: How Clear Vision and Communication Drive Business Success with Mike Zappone

September 17, 2026

In this episode, Mike Zapone and Tom Tona explore how clear communication, vision, and effective leadership are essential for business success. They discuss practical tools and mental models to align teams, delegate results, and build a cohesive organizational culture.   Key Episode Highlights Importance of clear communication in leadership The exercise of defining and sharing your vision Difference between delegating tasks and results Using EOS tools to align team and culture The role of co...

169: Why successful law firms hit the ceiling with Mike Zappone

September 10, 2026

Tom Tona is joined by Mike Zappone for a practical conversation about why growing law firms stall, what a "ceiling" actually looks like, and how EOS helps leaders build something that runs beyond the founder. Mike brings real-world operator experience, including having built and exited a business to private equity, and Tom shares how those lessons are changing the way his firm communicates, delegates, and scales. In this episode, they unpack the difference between being a high-performing own...

Publicly listed emails

contact@tonalaw.com

tt@tonalaw.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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