Knowledge at Wharton

Publicly listed emails

marketingtech@wharton.upenn.edu

knowledge@wharton.upenn.edu

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Why Consumers Are Still Spending Despite Inflation

October 26, 2026

Consumers are still spending, but their priorities are changing.Barbara Kahn, Patty and Jay H. Baker Professor of Marketing at the Wharton School of the University of Pennsylvania, explains why retail sales remain resilient despite inflation and economic uncertainty.She explores the growing demand for value, wellness, and memorable experiences, the challenges facing aspirational luxury brands, and the uneven performance of shopping malls. Kahn also discusses how retailers can respond to chang...

The Business of Signing a Superstar Athlete

October 19, 2026

What happens when a superstar athlete joins a new team? The impact goes far beyond the basketball court.Kenneth Shropshire, Professor Emeritus of Legal Studies and Business Ethics at the Wharton School, examines the expectations surrounding LeBron James and the Philadelphia 76ers. From ticket sales and team culture to community engagement and special treatment for star players, Shropshire explains the business opportunities and challenges that come with signing a superstar. Hosted on Acast. S...

How Liquid Death Builds Marketing That Wins the Internet

October 12, 2026

Most brands compete against other brands. Liquid Death competes against entertainment.Greg Fass, Vice President of Marketing at Liquid Death, joins Barbara Kahn and Americus Reed to explain how the company builds campaigns designed to “win the internet.” From hiring comedians and creators instead of traditional marketers to developing ideas in a writer’s room environment, Greg shares the unconventional approach behind one of the most talked-about brands in marketing.They discuss why most peop...

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How do I get in touch with Knowledge at Wharton?

Knowledge at Wharton is hosted by Itay Goldstein. Its publicly listed emails are marketingtech@wharton.upenn.edu and knowledge@wharton.upenn.edu. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for Knowledge at Wharton?

The publicly listed emails for Knowledge at Wharton: marketingtech@wharton.upenn.edu and knowledge@wharton.upenn.edu.

How many listeners does Knowledge at Wharton have?

Podseeker estimates Knowledge at Wharton reaches 1,000 to 10,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for Knowledge at Wharton?

Knowledge at Wharton typically books well-known public figures. Typical guest background: Senior government regulators and policymakers, leaders of major financial or technology companies, Wharton or peer-institution faculty, and recognized specialists in finance, markets, artificial intelligence, or digital assets. Recent guests include Sarah Breeden, Ingrid Tierens, and Nikolai Roussanov.

How hard is it to get booked on Knowledge at Wharton?

Very high. It mostly books well-known names.

What topics does Knowledge at Wharton cover?

Recent episodes cover Business, Finance, Financial Regulation, Artificial Intelligence, and Cryptocurrency. Pitch an idea tied to one of these topics and mention a recent episode.

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