Keep What You Earn

shannon@keepwhatyouearn.com

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Stop Leaving Money on the Table: Optimize Patient Experience and Team Accountability

June 23, 2026

Many med spas spend heavily on attracting new patients while overlooking one of the biggest growth opportunities already inside the practice: the existing patient base. Sustainable esthetic practice growth doesn't come from acquiring more patients alone—it comes from creating an experience that keeps them coming back.  In this episode, I sit down with Abby Honaker, President of Partner Success at Pink Sky, to discuss how practice owners can improve patient retention, strengthen provider acc...

How to Offer Patient Financing in Your Medical Aesthetics Practice Without Losing Profit

June 16, 2026

Patient financing has become increasingly popular in medical aesthetics, especially during economic slowdowns and seasonal dips in demand. The problem is that many practices treat financing as a solution to slow sales when it should be treated as a financial tool.  In this episode, I talk about where financing fits into a healthy med spa growth strategy, when it makes sense to offer financing options, and how to avoid the margin erosion that often comes with poorly structured financing prog...

Three Ways Your Profit Is Lying to You as a Med Spa Owner

June 09, 2026

There are three big ways profit can distort reality: inaccurate revenue tracking, blended service margins, and poor cash flow visibility. Understanding these numbers helps you make better financial decisions as your practice grows.  In my conversation with Jared Rohrer on his podcast The Patient Magnet, we get into why a positive net profit on your financial reports doesn't always mean your business is financially healthy—and why relying too heavily on that number can lead to costly decisio...