Icons in the Making

Louise Cantrill, Tom Ajello

christina.bowles@lippincott.com

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Booking Overview

Icons in the Making spotlights senior brand and transformation leaders at major, purpose-driven companies, with a focus on how strategy translates into real customer and brand experiences. For PR pros, it’s a strong platform for high-level executives who can speak to innovation, change management, and marketing’s evolving role in the C-suite.

Metrics

Episodes: 44

Frequency: Irregular

Rating: 5.0/5.0

Estimated listeners: 1k-10k

Gender skew: Neutral

Location: USA

Contact Information

christina.bowles@lippincott.com

For verified host and producer emails, sign up to view.

Host

Louise Cantrill - Host for the episode featuring Stacey Brierley (Nokia). The episode description positions her as part of Lippincott’s team facilitating conversations with brand leaders about transformation and lon...

Tom Ajello - Host for the episode featuring Jill Cress. The episode description frames him as Lippincott’s Global Director of Experience, Innovation & Engineering who guides a discussion on uniting marketing an...

Booking Intelligence

Booking Requirements

high
Typical Credentials:  
Senior brand, marketing, customer experience, and transformation leaders (e.g., CMOs/CX leaders/brand VPs and C-suite transformation roles) at large global or enterprise companies across technology, finance, media/consumer brands, and major B2B organizations.
Required Achievements:  
Led enterprise-scale brand or experience transformations, Oversaw cross-functional strategy and transformation programs, Held executive marketing/experience leadership roles at major global brands, Drove adoption of advanced technologies (including AI) to improve collaboration and customer outcomes

Recent Guest Discussions

Stacey Brierley - Brand Transformation From Consumer Icon To B2b/network Powerhouse; Long-term Brand Evolution; Aligning Teams Across Cultures; Curiosity And Strategic Thinking

Jill Cress - Unifying Marketing With Customer Experience Leadership; Navigating Ai’s Impact On Marketing; Elevating Marketing’s Role In The C-suite; Trust And Mentoring

Athina Kanioura - Transformation Across Portfolio And Technology; Using AI To Enable Cross-functional Teamwork; Putting People At The Center Of The Brand

Recent Topics

Branding, Marketing, Customer Experience, Strategy, Innovation

Episodes

Here's the recent few episodes on
Icons in the Making
:

From consumer icon to network powerhouse with Nokia’s Stacey Brierley

May 21, 2026

Few leaders get the opportunity to reshape a brand as iconic as Nokia—but Stacey Brierley has spent over two decades doing just that. As VP of Brand, she’s helped guide Nokia’s transformation from a handset giant to the invisible force behind global connectivity.​ In this episode, she joins Lippincott's Louise Cantrill to share why true transformation isn’t about sudden pivots, but long-term, intentional evolution. From redefining a legacy brand for new B2B audiences to aligning teams across ...

Unlocking growth through experience-driven marketing with Jill Cress

February 04, 2026

It’s rare you meet a leader who’s equal parts Chief Marketing Officer and Chief Experience Officer. But Jill Cress has mastered the art of bridging the promise of brand with the reality of the customer's experience, most recently as Chief Marketing & Experience Officer at H&R Block. In this episode, she sits down with Tom Ajello, Lippincott's Global Director of Experience, Innovation & Engineering, to unpack why uniting marketing with customer experience leadership is a strategic advantage an...

Unwrapping transformation with PepsiCo

January 24, 2025

Dr. Athina Kanioura knows a thing or two about shaking things up. Under her leadership as chief strategy and transformation officer, global giant PepsiCo has evolved how they deliver products, manage their portfolio, leverage technology, and create experiences for consumers, faster than anyone else. Tune into this special episode, recorded live from Davos, to hear more about how Athina has utlilized the power of AI to promote cross-functional teamwork and how she's put her people at the cente...

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