How I Built This with Guy Raz

Guy Raz

Booking Overview

Interview-led entrepreneurship and business show featuring founders, brand builders, and other accomplished entrepreneurs who share the origin stories, setbacks, and scaling challenges behind recognizable companies. Strong pitch candidates include founders of established startups, executives behind major consumer brands, and entrepreneurs with notable pivots, business breakthroughs, or exits; booking difficulty is high because the show has a prominent platform and typically features highly accomplished guests.

Metrics

Episodes: 860

Frequency: Multiple_weekly

Rating: 4.7/5.0

Estimated listeners: >100k

Gender skew: Neutral

Location: USA

YouTube: 43.5k subscribers

Instagram: 126.0k followers

Contact Information

Publicly listed emails

iwonder@wondery.com

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Host

Guy Raz - Journalist, radio host, and podcast creator known for interviewing entrepreneurs and business leaders about the stories behind their companies and careers.

Booking Intelligence

Booking Requirements

high

Typical Credentials:

Founders, co-founders, and senior brand or business leaders who have built recognizable companies, products, or campaigns and can provide a compelling account of their entrepreneurial journey.

Required Achievements:

Built or scaled a widely recognized company or brand, Reached substantial revenue, acquisition, or other major commercial success, Created influential products, marketing campaigns, or brand strategies, Overcame significant failure, rejection, legal conflict, or operational challenges

Recent Guest Discussions

Aman Narang - Product Failure And Pivoting, Fundraising Rejection, Customer Acquisition, Scaling, Co-founder Selection, And Leadership.

Kenneth Cole - Building A Fashion Business And Incorporating Social Impact Into A Business Model.

Tom Rinks - Consumer Psychology, Brand Positioning, Mascots, Legal Disputes, Retail Strategy, And Building And Selling A Successful Consumer Brand.

Recent Topics

Entrepreneurship, Startups, Branding, Innovation, Leadership

Episodes

Here's the recent few episodes on

How I Built This with Guy Raz

Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants

August 17, 2026

Laura Modi set out to build a better infant formula. What followed was years of setbacks: a crippling dispute with the FDA, a frustrating search for a manufacturer, and the constant fear that the company would run out of money before it reached customers.But today, Bobbie generates over $100 million a year and has captured nearly 4% of the U.S. infant formula market by challenging one of the most protected industries in America.In this conversation, Laura explains how she made it through—and ...

Advice Line with Bobbi Brown of Jones Road Beauty (September 2025)

August 13, 2026

Today's callers: Bob in Chicago looks to promote his cabbage-based muscle and joint rub beyond the walls of his orthopedic practice. Then Abby in Dallas wonders whether her popular social media livestreams are a sustainable way to market her trendy phone cases. And Henry in Charlotte wants to turn his mouth rinse for coffee drinkers into a mainstream oral care brand.Plus, Bobbi shares what drove her to found her new company—Jones Road—at the age of 62.Thank you to the founders of Cabbage Labs...

MadeGood: Salma and Nima Fotovat Lost Their First Business. They Grew Their Next One Into a Snack Giant.

August 10, 2026

What do you do when the family business you've spent decades building... gets bought out from under you? That’s what happened to Nima and Salma Fotovat.Devastated, the family rebuilt a new company from the ground up. This time they set out with a new idea: build an allergen-free, organic snack brand not just for kids, but their parents. Their new brand: MadeGood.Today, the Canadian brand’s parent company does hundreds of millions of dollars in sales. But getting there meant re...

Publicly listed emails

iwonder@wondery.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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