Podcast artwork thumbnail for How DOES she do it?!

How DOES she do it?!

Jo Ferrone

Booking Overview

An interview-led business and wellness show focused on helping women pursue entrepreneurship while avoiding overwhelm, burnout, and health problems, with frequent guests who are founders, authors, coaches, and other specialists sharing personal and professional expertise. Suitable pitches include women entrepreneurs, wellness practitioners, authors, and experts with credible lived experience or practical frameworks around business, health, resilience, and self-care; booking difficulty is likely low.

Metrics

Episodes: 92

Frequency: Biweekly

Rating: 5.0/5.0

Estimated listeners: <1k

Gender skew: Female

Location: United Kingdom

Instagram: 3.8k followers

Contact Information

Publicly listed emails

jo@howdoesshedoit.life

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Host

Jo Ferrone - Jo Ferrone supports women on their business journeys through a holistic and empathetic approach to balancing business and life, with a focus on self-kindness, overwhelm, burnout, and health.

Booking Intelligence

Booking Requirements

low
Typical Credentials:  
Women entrepreneurs, founders, authors, coaches, wellness practitioners, and other professionals with relevant expertise, a credible personal journey, or practical experience connected to business, health, resilience, or personal development.
Required Achievements:  
Founded or developed a business, Published a book, Built a professional practice or specialist service, Established expertise through substantial career experience, Demonstrated resilience through a significant personal or professional transition

Recent Guest Discussions

Marie Kelly - Entrepreneurship, Identifying Unmet Customer Needs, Product Development, Resilience, Rejection, And Lessons From Professional Sport.

Isabelle Pearcey - Recovering From Long COVID, Rebuilding A Career, Entrepreneurship, Business Specialization, Productivity, And Building A Small Team.

Lucy Colgan - Creativity And Mental Health, Mentorship, Finding One's Voice, Self-confidence, And The Value Of Creativity In Education.

Kate Harrison - Colour, Personal Energy, Self-image, Rebuilding After Personal Hardship, And Using Colour To Influence Mood And Confidence.

Laura Uglow - Burnout, Grief, Anxiety, Holistic Women's Wellness, Breathwork, Self-care, And Her Book Soul Freedom And Liberated Woman Method.

Recent Topics

Business, Entrepreneurship, Burnout, Women's Health, Self Care

Episodes

Here's the recent few episodes on
How DOES she do it?!
:

Ep 92: Fixing the problem no-one else saw, with Marie Kelly

September 22, 2026

In today's episode, my guest is Marie Kelly - professional cricketer and founder of Versatail, a headwear brand born from a question that's oddly obvious once you hear it: why does every cap and bobble hat assume you've got short hair!?   Marie walks us through her path to becoming a professional cricketer, and how the game's ups and downs offer an almost perfect mirror for life - throwing up lessons that apply just as much off the pitch as on it.   Yet it was frustration with her own kit, no...

Ep 91: From bedbound to business owner, with Isabelle Pearcey

September 08, 2026

In today's episode, I'm joined by the wonderful Isabelle Pearcey, founder of the virtual assistant agency Izz Whizz VA, who spent a decade in the legal world before an unexpected health crisis changed the direction of her entire life.   In our conversation, Isabelle talks candidly about contracting long COVID in early 2021 — a diagnosis nobody fully understood at the time — and what it meant to barely leave her bed for three months.   From there we trace how Izz Whizz VA came to be: a laptop ...

Ep 90: Celebrating creativity, with Lucy Colgan

August 25, 2026

In today's episode, I sit down with Lucy Colgan, host of The Wilderness of Creativity, a brilliant podcast exploring how creativity shapes our mental health, wellbeing and sense of self.   Lucy takes us behind the scenes of how and why the podcast came to be and how it became almost accidentally, somewhere to rebuild a sense of self. Nearly a hundred episodes and two years on, she reflects on what it's taught her about mentorship, her own voice, and giving herself permission not to be an expe...

Publicly listed emails

jo@howdoesshedoit.life

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