How DOES she do it?!

Jo Ferrone

Booking Overview

This is an interview-led show focused on helping women pursue business and personal goals with greater balance, featuring expert practitioners, founders, authors, and coaches as external guests. Suitable pitches include women entrepreneurs, wellness authors and practitioners, leadership or performance coaches, and professionals with credible lived experience of burnout, resilience, or holistic wellbeing; booking difficulty is likely low.

Metrics

Episodes: 88

Frequency: Biweekly

Rating: 5.0/5.0

Estimated listeners: <1k

Gender skew: Female

Location: United Kingdom

Instagram: 3.8k followers

Contact Information

jo@howdoesshedoit.life

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Host

Jo Ferrone - Host who supports women on their business journeys through a holistic and empathetic approach to balancing work, life, wellbeing, and personal growth.

Booking Intelligence

Booking Requirements

low
Typical Credentials:  
Founders, authors, wellness practitioners, leadership or performance coaches, and experts with substantial professional experience or a compelling personal transformation story.
Required Achievements:  
Authored books, Founded or built a values-led business, Award-winning coaching or professional expertise, Long-term experience supporting clients in wellness or personal development, Professional athletic or high-performance background

Recent Guest Discussions

Laura Uglow - Holistic Wellbeing, Burnout, Anxiety, Grief, Breathwork, Somatic Practice, Inner Work, And Her Book Soul Freedom.

Michele Ferron - Purposeful Planning, Values-led Entrepreneurship, ADHD, Building A Growing Team, And Balancing Business With Family Life.

James O'Keefe - Courageous Leadership, Accountability, Resilience, Stress, Confrontation, Self-doubt, And Personal Transformation.

Recent Topics

Women's Wellness, Entrepreneurship, Work-life Balance, Burnout, Self Care

Episodes

Here's the recent few episodes on
How DOES she do it?!
:

Ep 88: Softness as strength, with Laura Uglow

July 07, 2026

In today's episode, I sit down with Laura Uglow - mother, author, breathwork facilitator and soul guide healer - to talk about the winding road that led her into more than two decades supporting women through health, wellness and, eventually, deep inner work.   Laura traces how her practice evolved from the physical (nutrition, personal training, Pilates) into something far more holistic, after noticing that the women she worked with were carrying far more than tired muscles - they were exhau...

Ep 87: Planning with purpose, with Michele Ferron

June 23, 2026

In today's episode, I chat with Michele Ferron, the founder of Good Tuesday - a beautifully designed stationery brand built around a simple but powerful idea: that planning isn't just a productivity tool, it's a way of making space for the things that matter most to you. Michele's story is a wonderfully unconventional one. Living on the Caribbean island of St. Martin, studying in the Netherlands and eventually finding herself in Cornwall - not entirely by design - her path to building a busin...

Ep 86: Leading with courage and compassion, with James O'Keefe

June 09, 2026

In today's episode, I sit down with James O'Keefe - award-winning leadership and performance coach, certified breathwork practitioner, and former professional MMA fighter. What makes James's story so compelling is where it begins. He speaks openly and unflinchingly about growing up in circumstances that led him down a very dark path - violence, drug dealing, and a complete absence of healthy male role models. It's this lived experience, hard-won and hard-earned, that gives his message its ext...

jo@howdoesshedoit.life

For verified host and producer emails, sign up to view.

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