How DOES she do it?!

Jo Ferrone

jo@howdoesshedoit.life

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Booking Overview

This podcast is a business-and-life mindset show focused on helping women build sustainable ventures without burnout. It’s a strong booking opportunity for expert founders, designers, coaches, and leaders who can share practical frameworks and lived experience around planning, branding, and compassionate leadership.

Metrics

Episodes: 87

Frequency: Irregular

Rating: 5.0/5.0

Estimated listeners: <1k

Gender skew: Female

Location: United Kingdom

Instagram: 3.8k followers

Contact Information

jo@howdoesshedoit.life

For verified host and producer emails, sign up to view.

Host

Jo Ferrone - Jo Ferrone explores finding a gentle balance in both business and life, emphasizing that being kind to ourselves is a “superpower.” She supports women on their business journey with a uniquely holi...

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Established or emerging experts aligned with women’s business wellness and practical personal/professional frameworks (e.g., founders, brand specialists, leadership/coaching practitioners). Helpful signals include demonstrated credibility (awards, certifications), a clear lived-experience angle (e.g., ADHD or a major personal turnaround), and concrete tools/processes listeners can apply.
Required Achievements:  
Founded and operated a small business (often values-led / mission-driven), Certification or recognized expertise in coaching/breathwork, Notable leadership or performance accomplishments, Published or program-based offerings (e.g., coaching programmes or well-known podcasts), Media-style credibility such as TED references or similar public speaking exposure

Recent Guest Discussions

Michele Ferron - Planning And Purpose; Building A Values-led Small Business; Juggling Team/family Life; ADHD Shaping Business Mission; Life-changing Planning Tools

James O'Keefe - Accountability, Resilience, Inner Freedom; Going Inward First; A Seven-step Framework Starting With Nasal Breathing

Liz Mosley - Branding For Small Business; Rejection As A Growth Practice; Confidence And Sales Transformation

Episodes

Here's the recent few episodes on
How DOES she do it?!
:

Ep 87: Planning with purpose, with Michele Ferron

June 23, 2026

In today's episode, I chat with Michele Ferron, the founder of Good Tuesday - a beautifully designed stationery brand built around a simple but powerful idea: that planning isn't just a productivity tool, it's a way of making space for the things that matter most to you. Michele's story is a wonderfully unconventional one. Living on the Caribbean island of St. Martin, studying in the Netherlands and eventually finding herself in Cornwall - not entirely by design - her path to building a busin...

Ep 86: Leading with courage and compassion, with James O'Keefe

June 09, 2026

In today's episode, I sit down with James O'Keefe - award-winning leadership and performance coach, certified breathwork practitioner, and former professional MMA fighter. What makes James's story so compelling is where it begins. He speaks openly and unflinchingly about growing up in circumstances that led him down a very dark path - violence, drug dealing, and a complete absence of healthy male role models. It's this lived experience, hard-won and hard-earned, that gives his message its ext...

Ep 85: Branding, bold moves and the art of getting rejected, with Liz Mosley

May 26, 2026

What if rejection wasn't something to dread, but something to actively collect? That's just one of the ideas that makes today's guest, Liz Mosley - graphic designer, brand specialist and host of the Building Your Brand podcast - such a refreshing voice for small business owners.   In today's episode, Liz walks us through a journey that began with a firm 'I will never work for myself,' that eventually flipped into a thriving design business she's been running full-time for the past six years. ...

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