Healthy Wealthy & Smart

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Dr. Karen Litzy: Why Physical Therapists Are Bad at Marketing

July 30, 2026

In this solo episode, Dr. Karen Litzy breaks down five common myths about marketing in physical therapy and explains why visibility is essential for helping more people. She shares practical reframes around marketing, social media, niching, and word of mouth, all through the lens of educating patients and growing a practice with integrity. Key Takeaways Marketing is education at scale You need systems, not more hours Specific content builds trust Niching improves results Word of mouth i...

Dr. Karen DeSimone: Burnout to Freedom, Building a Cash-Based Practice Without Losing Patients

July 24, 2026

In this episode, Dr. Karen Litzy talks with Dr. Karen DeSimone, physical therapist and owner of KD360 Wellness and Physical Therapy, about building a hybrid practice that combines insurance-based care with cash-based wellness services. Karen shares how she shifted from treating visits to delivering outcomes, why that change helped her reduce burnout, and how other clinic owners can apply a similar model without adding staff, locations, or more marketing spend. Why it works: outcome-focused me...

Jared Maynard: From the ICU to the Platform: What Almost Dying Taught Me About Coaching Clinicians

July 16, 2026

From Life-Threatening Illness to Powerlifting Comeback: Jared Maynard's Journey of Resilience and Reinvention In this inspiring episode of Healthy Wealthy & Smart, Jared Maynard shares his extraordinary journey from nearly losing his life to a rare blood disease to returning to the powerlifting platform with even greater purpose. His story underscores the importance of resilience, identity, and the ongoing process of rebuilding after profound adversity. Main topics covered: ·       Jared's e...