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Marketing Without Reliance on Social Media with Ellen Hooper

September 16, 2026

Can you build a successful business without spending your life on social media? The answer is yes, but that doesn’t mean you get to opt out of marketing altogether. In this episode, I’m joined by Ellen Hooper, founder of Corporate Escapees Club, to talk about what marketing looks like when Instagram isn’t the centre of your business. We talk about why your business model should determine your marketing strategy, not whatever the algorithm is demanding this week. Ellen shares how she built a s...

Mediocre Retail is Being Exposed with Andrea Andric

September 02, 2026

What if retail isn’t dying, but mediocre brands are? In the same month that legacy retailers are closing stores, digital-first luggage brand July is opening a 250-square-metre Melbourne flagship that looks more like a gallery than somewhere you’d go to buy a suitcase. So, I invited marketing consultant Andrea Andric back to the podcast to talk about it. We get into why heritage isn’t a strategy, why being known doesn’t guarantee you’ll stay relevant, and why brands that have spent years harve...

Marketing Moment: Do you really need Substack? with Andrea Andric

August 26, 2026

Is Substack worth adding to your marketing mix? Or is it another shiny platform opening a new tab in your brain? In this Marketing Moment, I’m joined by Andrea Andric to talk about our experiences using Substack. We cover where it fits alongside email marketing and blogging, why the writing experience is so bloody good, and the limitations that keep me from seeing it as a replacement for a proper email marketing platform. We also get into the bigger strategic question. Do you need another cha...