Episodes: 49
Frequency: Irregular
Rating: 5.0/5.0
Estimated listeners: < 100
Gender skew: Neutral
Listener location: United Kingdom
Instagram: 4.5k followers
Page updated: Oct 28, 2026 · How we check this data
Publicly listed emails
russell.gower@jcdecaux.com
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Ian Whittaker - Award-winning media analyst with 20+ years’ experience across digital, media, and marcoms. He hosts Digital Changemakers from JCDecaux, interviewing senior leaders about brand journeys, marketing l...
Chris Mawdsley - Audience Targeting And Media Strategy; Data Use; The Role Of Out-of-home As TV Fragments; Planned Reactivity And Translating Cultural Moments Into Real-world Impact.
Georgia Scott - Integrating Brand And Performance; Leading Marketing As A Generalist; Using Out-of-home To Reach Adblocking Audiences; Data-driven Planning Paired With Brand Identity To Support Long-term Growth.
Caroline Adams - Keeping Heritage Brands Relevant In Digital-first Categories; Using Creativity And Emotion To Build Affinity; Reframing Heritage; Visual Identity And Ooh/real-world Channel Usage For Growth.
CMO at JCDecaux UK: Why emotion must sit at the heart of marketing strategy.
October 14, 2026
David McEvoy, CMO at JCDecaux UK, explores why JCDecaux is shifting its marketing strategy to evolve in a digital-first world where people crave real-world experiences. David explains how Out-of-Home has become a channel that can be planned with the same rigour as digital online, while giving brands trusted, physical presence and what he calls “15 square metres of fame”. He also shares how JCDecaux is adapting its own marketing to connect more emotionally and grow real-world media. Hosted on ...
EVP Strategy at WPP Media: Why brand marketing needs a rebrand
June 11, 2026
David Wilding, EVP of Strategy at WPP, joins guest host, Kate Tovey, Director of Customer Engagement at JCDecaux, to explore why brand marketing needs a rebrand in today’s boardrooms. David explains how marketing has shifted towards short‑term performance, why he prefers to talk about “near-future sales” instead of “brand”, and how that shift in language helps unlock better conversations with CEOs and CFOs. He also unpacks the role that channels like Out-of-Home play in signalling trust and v...
How the BBC taps into the national conversation using real-world media
May 19, 2026
Chris Mawdsley, Head of Media Strategy at the BBC, joins Ian to unpack what it means to plan media when “the audience is everyone, all of the time.” He explains how the corporation uses data to identify target audiences, why Out‑of‑Home has become key for scale and talkability as TV viewing fragments, and how “planned reactivity” helps the BBC turn hit shows like The Traitors into real-world, cultural moments. Hosted on Acast. See acast.com/privacy for more information.
The Lead Creative · High booking difficulty · < 100 listeners
The Snarketing Podcast · High booking difficulty · < 100 listeners
A Different Take with Linda Boff · High booking difficulty · < 100 listeners
The Glint Standard · Medium booking difficulty · 100 - 1,000 listeners
Them's The Breaks · Low booking difficulty · 100 - 1,000 listeners
Digital Changemakers is hosted by Ian Whittaker. Its publicly listed email is russell.gower@jcdecaux.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.
The publicly listed email for Digital Changemakers: russell.gower@jcdecaux.com.
Podseeker estimates Digital Changemakers reaches fewer than 100 listeners per episode. Only the publisher has exact numbers.
Digital Changemakers typically books industry leaders. Typical guest background: Senior marketing leaders (e.g., Head of Marketing, Director of Integrated Marketing, Head of Media Strategy) at recognized consumer-facing or major organizations; strong experience bridging brand and performance, with demonstrable use of data and media channels (including Out-of-Home). Common among recent guests: Led integrated brand/performance strategies resulting in measurable growth outcomes; Drove modernization of marketing operating models (data-driven planning, attribution/measurement, audience targeting); Built boardroom-ready narratives demonstrating marketing impact and value. Recent guests include Chris Mawdsley, Georgia Scott, and Caroline Adams.
Medium. Guests usually need solid credentials in the topic and an idea that fits the show.
Recent episodes cover Marketing, Brand Strategy, Media Planning, Out Of Home, and Performance. Pitch an idea tied to one of these topics and mention a recent episode.
From public sources and our own research: podcast websites, social profiles, podcast feeds, and our data team. Podcast feeds and episodes are checked daily, and details like contacts, recent guests, and booking difficulty are refreshed regularly.
If something here is out of date, ask us to correct it through Podseeker's contact form at podseeker.co/contact. Our research team reviews every request and updates the listing.
Publicly listed emails
russell.gower@jcdecaux.com
Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.
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