Podcast artwork thumbnail for Digital Changemakers

Digital Changemakers

Ian Whittaker

Booking Overview

Digital Changemakers brings senior marketing leaders together with Ian Whittaker to unpack how brand building and performance come together in modern, data-led growth strategies. For PR pros, it’s a strong platform to reach C-suite and boardroom stakeholders through credible career- and brand-journey narratives.

Metrics

Episodes: 49

Frequency: Irregular

Rating: 5.0/5.0

Estimated listeners: < 100

Gender skew: Neutral

Listener location: United Kingdom

Instagram: 4.5k followers

Page updated: Oct 28, 2026 · How we check this data

Contact Information

Publicly listed emails

russell.gower@jcdecaux.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Ian Whittaker - Award-winning media analyst with 20+ years’ experience across digital, media, and marcoms. He hosts Digital Changemakers from JCDecaux, interviewing senior leaders about brand journeys, marketing l...

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Senior marketing leaders (e.g., Head of Marketing, Director of Integrated Marketing, Head of Media Strategy) at recognized consumer-facing or major organizations; strong experience bridging brand and performance, with demonstrable use of data and media channels (including Out-of-Home).
Required Achievements:  
Led integrated brand/performance strategies resulting in measurable growth outcomes, Drove modernization of marketing operating models (data-driven planning, attribution/measurement, audience targeting), Built boardroom-ready narratives demonstrating marketing impact and value

Recent Guest Discussions

Chris Mawdsley - Audience Targeting And Media Strategy; Data Use; The Role Of Out-of-home As TV Fragments; Planned Reactivity And Translating Cultural Moments Into Real-world Impact.

Georgia Scott - Integrating Brand And Performance; Leading Marketing As A Generalist; Using Out-of-home To Reach Adblocking Audiences; Data-driven Planning Paired With Brand Identity To Support Long-term Growth.

Caroline Adams - Keeping Heritage Brands Relevant In Digital-first Categories; Using Creativity And Emotion To Build Affinity; Reframing Heritage; Visual Identity And Ooh/real-world Channel Usage For Growth.

Recent Topics

Marketing, Brand Strategy, Media Planning, Out Of Home, Performance

Episodes

Here's the recent few episodes on
Digital Changemakers
:

CMO at JCDecaux UK: Why emotion must sit at the heart of marketing strategy.

October 14, 2026

David McEvoy, CMO at JCDecaux UK, explores why JCDecaux is shifting its marketing strategy to evolve in a digital-first world where people crave real-world experiences. David explains how Out-of-Home has become a channel that can be planned with the same rigour as digital online, while giving brands trusted, physical presence and what he calls “15 square metres of fame”. He also shares how JCDecaux is adapting its own marketing to connect more emotionally and grow real-world media. Hosted on ...

EVP Strategy at WPP Media: Why brand marketing needs a rebrand

June 11, 2026

David Wilding, EVP of Strategy at WPP, joins guest host, Kate Tovey, Director of Customer Engagement at JCDecaux, to explore why brand marketing needs a rebrand in today’s boardrooms. David explains how marketing has shifted towards short‑term performance, why he prefers to talk about “near-future sales” instead of “brand”, and how that shift in language helps unlock better conversations with CEOs and CFOs. He also unpacks the role that channels like Out-of-Home play in signalling trust and v...

How the BBC taps into the national conversation using real-world media

May 19, 2026

Chris Mawdsley, Head of Media Strategy at the BBC, joins Ian to unpack what it means to plan media when “the audience is everyone, all of the time.” He explains how the corporation uses data to identify target audiences, why Out‑of‑Home has become key for scale and talkability as TV viewing fragments, and how “planned reactivity” helps the BBC turn hit shows like The Traitors into real-world, cultural moments. Hosted on Acast. See acast.com/privacy for more information.

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Frequently asked questions

Here's some frequently asked questions for
Digital Changemakers
:

How do I get in touch with Digital Changemakers?

Digital Changemakers is hosted by Ian Whittaker. Its publicly listed email is russell.gower@jcdecaux.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for Digital Changemakers?

The publicly listed email for Digital Changemakers: russell.gower@jcdecaux.com.

How many listeners does Digital Changemakers have?

Podseeker estimates Digital Changemakers reaches fewer than 100 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for Digital Changemakers?

Digital Changemakers typically books industry leaders. Typical guest background: Senior marketing leaders (e.g., Head of Marketing, Director of Integrated Marketing, Head of Media Strategy) at recognized consumer-facing or major organizations; strong experience bridging brand and performance, with demonstrable use of data and media channels (including Out-of-Home). Common among recent guests: Led integrated brand/performance strategies resulting in measurable growth outcomes; Drove modernization of marketing operating models (data-driven planning, attribution/measurement, audience targeting); Built boardroom-ready narratives demonstrating marketing impact and value. Recent guests include Chris Mawdsley, Georgia Scott, and Caroline Adams.

How hard is it to get booked on Digital Changemakers?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does Digital Changemakers cover?

Recent episodes cover Marketing, Brand Strategy, Media Planning, Out Of Home, and Performance. Pitch an idea tied to one of these topics and mention a recent episode.

How does Podseeker get this information?

From public sources and our own research: podcast websites, social profiles, podcast feeds, and our data team. Podcast feeds and episodes are checked daily, and details like contacts, recent guests, and booking difficulty are refreshed regularly.

I host Digital Changemakers. How do I correct this page?

If something here is out of date, ask us to correct it through Podseeker's contact form at podseeker.co/contact. Our research team reviews every request and updates the listing.

Publicly listed emails

russell.gower@jcdecaux.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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