Episodes: 227
Frequency: Weekly
Rating: 4.7/5.0
Estimated listeners: 1k-10k
Gender skew: Female
Location: USA
Instagram: 12.0k followers
30s Ad: 34 - 41, 60s Ad: 39 - 46
Michelle Lynne - Owner of ML Interiors Group and host of Designed for the Creative Mind; she shares the processes she uses to grow a 7-figure interior design firm and interviews industry-related guests. She also ru...
Kamala Nair - Brand Messaging, Strategic Storytelling, Positioning For Interior Design Businesses, Using AI Without Diluting Voice.
Kate Vitale - Interior Wellness, Intuition In Design, Client Communication, Confidence And Business Growth, Balancing Aesthetics With Emotional Impact.
Ep 227: Profit Isn't an Accident Series - You're Paying Someone to Do It Twice
May 25, 2026
In this third episode of the Profit Isn't an Accident series, Michelle Lynne dives into the hidden operational cost that many interior designers don't realize is quietly draining their profits: double entry. From project management platforms to accounting software, Michelle breaks down how disconnected systems create unnecessary labor, reconciliation headaches, bookkeeping expenses, and unreliable financial visibility. She shares real examples from her own firm, ML Interiors Group, and explai...
Ep 226: Messaging Secrets to Stand Out in a Saturated Market with Kamala Nair
May 18, 2026
In this episode of Designed for the Creative Mind, Michelle sits down with copywriter and brand voice expert Kamala Nair to talk about the missing piece in so many interior design businesses: messaging that actually connects. Kamala shares why stunning portfolios alone are no longer enough to stand out in a saturated market and explains how strategic storytelling can help designers attract the right clients, communicate their value, and create a brand that feels memorable and magnetic. From f...
Ep 225: Profit Isn't An Accident Series - The Markup Myth
May 11, 2026
Why Cost Plus 30% Is Quietly Killing Your Profit In this episode of Profit Isn't an Accident, Michelle Lynne tackles one of the most accepted pricing "standards" in the interior design industry: cost plus 30%. And here's the truth most designers never hear: A 30% markup is not the same thing as a 30% profit margin. Michelle breaks down the real math behind procurement, markup vs. margin, and why so many talented design firms are unintentionally underpricing themselves into burnout. If you've ...
Try us risk free with a FREE 3 days trial.
Join hundreds of PR teams using Podseeker to pitch and land bookings