Deconstructing Data

Publicly listed emails

jessie@bdex.com

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Marketing Measurement in the AI Era: Identity Resolution & Data Quality

October 12, 2026

Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/In this episode of Deconstructing Data, host Jessie Lizak and guest co-host David Welborn, CTO at BDEX, sit down with Andrea Lechner-Becker, Chief Strategy Officer at GNW Consulting, to explore how AI is transforming marketing measurement, attribution, and customer discovery. Drawing on her experience in marketing technology and strategic marketing operations, Andrea explains h...

When AI Recommendations Challenge Human Intuition

October 07, 2026

Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Jean Perez, Director of Data, Analytics and AI at Valuedynamx, to explore how organizations can turn AI pilots into production-ready solutions, test recommendations beyond human intuition, and balance customer loyalty with business budgets. Drawing from nearly a decade of experience m...

What It Takes to Make AI Work

October 06, 2026

Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Fern Halper, Founder of AI Foundations Group and VP of Research at TDWI, to explore what it really takes to make AI work inside an organization. Drawing on decades of experience in data analytics and AI, Fern explains why successful AI initiatives depend on much more than the model it...

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How do I get in touch with Deconstructing Data?

Deconstructing Data is hosted by David Finkelstein and Jessie Lizak. Its publicly listed email is jessie@bdex.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for Deconstructing Data?

The publicly listed email for Deconstructing Data: jessie@bdex.com.

How many listeners does Deconstructing Data have?

Podseeker estimates Deconstructing Data reaches fewer than 100 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for Deconstructing Data?

Deconstructing Data typically books industry leaders. Typical guest background: Founders, CEOs, agency leaders, and senior specialists with hands-on expertise in marketing data, analytics, artificial intelligence, advertising, search, data governance, or related technology applications. Common among recent guests: Founded or led a specialized data, marketing, technology, or consulting company; Developed proprietary data, measurement, search, governance, or artificial intelligence solutions; Demonstrated practical results applying data and emerging technology to marketing or business strategy. Recent guests include Ashley Moser, Mark Himmelsbach, and Michael Kaminsky.

How hard is it to get booked on Deconstructing Data?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does Deconstructing Data cover?

Recent episodes cover First Party Data, Marketing Analytics, Data Governance, Artificial Intelligence, and Advertising. Pitch an idea tied to one of these topics and mention a recent episode.