The Campaign | A Marketing Podcast by 97th Floor

Publicly listed emails

kennedyolson@97thfloor.com

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Attribution Is Dead. Now What? w/ Rand Fishkin, CEO & Co-Founder of SparkToro

October 13, 2026

This episode unpacks why zero-click search now defines marketing. We look at new data on how much search activity never results in a click, why attribution was always shakier than it looked, and why short-form video and audience research are now a marketer's real edge. Key takeaways: Zero-click search keeps climbing: Over two-thirds of Google searches now end without a click, the fastest growth in over a decade. Attribution was mostly an illusion: Paid ads get credit by default because they ...

Why Credibility is The New Brand Currency in an AI World w/ Rachel Neppes, Alliance Marketing and PR Lead at Targus

September 15, 2026

AI has made it easier than ever to flood the market with content, and that's exactly the problem. Rachel Neppes, who manages Alliance Marketing and PR for Targus, makes the case that credibility is now the only real differentiator in a world where audiences can feel the difference between authentic storytelling and generated noise. In this conversation, she breaks down how brands build credibility systematically across every channel, why most partnerships don't move the needle, and what it ac...

How to get your team to ACTUALLY dive into AI w/ Pete Larkin, Co-Founder of UXM

September 01, 2026

Most people know they should be using AI more. Almost nobody knows how to actually get there. Pete Larkin, GTM engineer, AI builder, and host of the AI Deep Dive podcast, has done the unglamorous work of figuring it out through time-blocked late nights, robotics projects with his kids, and a family operating system he's building to become a better father and spouse. In this conversation, Pete and Paxton walk through the most common barriers to AI adoption, pulled directly from a real survey, ...

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How do I get in touch with The Campaign | A Marketing Podcast by 97th Floor?

The Campaign | A Marketing Podcast by 97th Floor is hosted by Paxton Gray. Its publicly listed email is kennedyolson@97thfloor.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for The Campaign | A Marketing Podcast by 97th Floor?

The publicly listed email for The Campaign | A Marketing Podcast by 97th Floor: kennedyolson@97thfloor.com.

How many listeners does The Campaign | A Marketing Podcast by 97th Floor have?

Podseeker estimates The Campaign | A Marketing Podcast by 97th Floor reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for The Campaign | A Marketing Podcast by 97th Floor?

The Campaign | A Marketing Podcast by 97th Floor typically books industry leaders. Typical guest background: Senior marketing, growth, SEO, AI-search, analytics, or advertising professionals; recognized researchers and authors; and executives or founders with substantial practical expertise and original frameworks. Common among recent guests: Leadership of marketing or growth functions at notable companies; Published books, newsletters, or original research; Development of recognized frameworks, products, or methodologies. Recent guests include Pete Larkin, Robert Cialdini, and Ted Coxworth.

How hard is it to get booked on The Campaign | A Marketing Podcast by 97th Floor?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does The Campaign | A Marketing Podcast by 97th Floor cover?

Recent episodes cover Digital Marketing, Search Engine Optimization, Artificial Intelligence, Marketing Analytics, and Advertising. Pitch an idea tied to one of these topics and mention a recent episode.