The Incremental Marketer

Publicly listed emails

amy@slingwave.com

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The AI Adoption Gap | Shiv Gupta, Founder & CEO at U of Digital

September 30, 2026

Why are so many marketing teams still struggling to get real value from AI—and what will it take to move beyond experimentation?In this episode of The Incremental Marketer, Paul Boruta sits down with Shiv Gupta, Founder and CEO of U of Digital, to explore how AI is reshaping marketing organizations, the martech stack, and the skills marketers need to build now.Drawing on nearly two decades in digital advertising and his work educating marketers and ad tech professionals, Shiv shares why the b...

Why Brand Matters More in the Age of AI | Babs Rangaiah, CEO cc:babs

September 09, 2026

Why do brands matter even more as AI changes how people discover products, evaluate information and decide what to trust?In this episode of The Incremental Marketer, Paul Boruta sits down with Babs Rangaiah, Founder and CEO of cc:babs, to explore what he learned leading marketing, media and digital transformation at Unilever, IBM and Paramount.Drawing on more than 30 years of experience, Babs shares why transformation often stalls inside large organizations, how fragmented consumer attention ...

The Thermodynamics of Modern Marketing | Jeremy Hines, VP of Business Development, Overline

August 11, 2026

Modern marketing is a complex system. You can’t track every interaction, impression, or dollar perfectly - but you can understand how the system behaves.In this episode of The Incremental Marketer, Paul Boruta sits down with Jeremy Hines, Vice President of Business Development at Overline, to explore how digital advertising has evolved from the early days of ad tech to today’s AI-driven environment.Drawing on more than 20 years of experience across agencies, publishers, SaaS companies, and co...

The Campaign | A Marketing Podcast by 97th Floor · Medium booking difficulty · 100 - 1,000 listeners

Human in the Loop · Low booking difficulty · 100 - 1,000 listeners

Mind the Model: The Modern Marketer's Guide to AI · Medium booking difficulty · 100 - 1,000 listeners

How do I get in touch with The Incremental Marketer?

The Incremental Marketer is hosted by Paul Boruta. Its publicly listed email is amy@slingwave.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for The Incremental Marketer?

The publicly listed email for The Incremental Marketer: amy@slingwave.com.

How many listeners does The Incremental Marketer have?

Podseeker estimates The Incremental Marketer reaches fewer than 100 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for The Incremental Marketer?

The Incremental Marketer typically books working professionals with real expertise. Typical guest background: Senior marketing or business leadership, or substantial hands-on experience in marketing, advertising technology, measurement, brand strategy, or a related field. Recent guests include Shiv Gupta, Babs Rangaiah, and Jeremy Hines.

How hard is it to get booked on The Incremental Marketer?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does The Incremental Marketer cover?

Recent episodes cover Business, Marketing, Marketing Analytics, Digital Advertising, and Artificial Intelligence. Pitch an idea tied to one of these topics and mention a recent episode.