Crack It In An Hour

Jesse, Simon, Romain

hello@crackitpodcast.com

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Booking Overview

A fast-paced one-hour format where the hosts pick a real-world problem and brainstorm how to fix it—from ridiculous everyday annoyances to bigger societal shifts. It’s a practical, strategy-minded show that’s especially useful for brands and leaders who want clear, shareable “here’s the real problem” framing.

Metrics

Episodes: 57

Frequency: Weekly

Rating: 5.0/5.0

Estimated listeners: 1k-10k

Gender skew: Male

Location: USA

Instagram: 310 followers

Contact Information

hello@crackitpodcast.com

For verified host and producer emails, sign up to view.

Host

Jesse - Jesse is one of the hosts and co-founders of Significant. The show is structured as one problem per episode, tackled in deep discussion for about one hour.

Simon - Simon is one of the hosts and co-founders of Significant. He participates in the weekly one-hour problem-solving discussions that focus on how the problem could be fixed.

Romain - Romain is one of the hosts and co-founders of Significant. He drives the episode problem selection and contributes to the one-hour discussion on practical solutions.

Booking Intelligence

Booking Requirements

low
Typical Credentials:  
Comms leadership, go-to-market/marketing strategy, and operators inside organizations with a strong point of view on audiences and behavior.
Required Achievements:  
Led communications and go-to-market efforts (or equivalent strategy function), Has enough ownership to pitch and frame a market problem in an actionable way

Recent Guest Discussions

Maria Van Buskirk - Cable TV Comeback Strategy; Communication And Go-to-market Approach; Selling A Subscription/brand Positioning; Streaming Vs. Cable Bundle Decision Fatigue

Recent Topics

Psychology, Communication, Branding, Productivity, Design

Episodes

Here's the recent few episodes on
Crack It In An Hour
:

3 Problems: Cooking, email and plane boarding.

May 26, 2026

We're back with only our second-ever lightning round — three hosts, three problems, 20 minutes each. Nobody knows what's coming.Jesse kicks things off asking why we can't get more people to start cooking. Romain admits cooking stresses him out (it's the time pressure, not the talent), Simon reveals a rampant cocaine addiction — which, for the record, is just Romain mishearing "cooking" — and we land on a surprisingly solid framework: ditch the perfectionism, remove the steps you hate, and jus...

Can cable TV make a comeback?

May 19, 2026

Cable TV peaked at 105 million households in 2010. Today it's in less than 34% of American homes — and yet, somehow, streaming has become the new cable. Complicated bundles, decision fatigue, and the constant pressure to watch the right thing at the right time have made TV genuinely stressful.This week, Simon, Jesse, and Romain are joined by Maria Van Buskirk — newly minted Head of Comms and Go-to-Market at Significant — for her very first episode. Jesse brings the problem: how do you bring c...

Let's party, people!

May 12, 2026

House parties are dying. The data is real, the stats are wild, and somehow Romain is the one mad about it. In this episode, Romain tasks Simon and Jesse with figuring out why nobody throws parties anymore — and more importantly, how to bring them back. The gang gets into the liking gap (why we're all secretly waiting for someone else to make the move), why LA kills the vibe by 11pm, whether the dinner party even counts, and the deeply underrated case for the adult sleepover. There's a strong ...

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