Crack It In An Hour

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It's time to say "Hi" to your neighbor

August 11, 2026

When did saying “hi” to the person next door get so weird?Maria brings Jesse and Simon a deceptively simple problem: people are talking to their neighbors less. Has technology disrupted the little interactions that used to build relationships? Are we too distracted—or just afraid of being vulnerable?What’s really stopping us from saying hello? And can we fix it? Did they crack it in an hour? Check it out.

How do we revive the library — ft. Brooke Lonegan, Audible

August 04, 2026

This week on Crack It in an Hour, Brooke Lonegan, Head of Creative Strategy at Audible, brings Simon and Jesse a challenge hiding in plain sight: how do we make people care about libraries again? Libraries have evolved far beyond books, offering maker spaces, digital media labs, creative classes, and resources for entrepreneurs and creators. So why do so many people still think of them as outdated?The team explores whether libraries have a branding problem, how they can compete in the age of ...

Let's make hot air balloons cool

July 28, 2026

This week on Crack It in an Hour, Simon brings Maria and Jesse a problem that sounds quaint on the surface but gets weird fast: how do we make hot air balloons cool? Somewhere along the way, hot air balloons got misbranded by the people on the ground. To spectators, they’re pretty, peaceful, colorful things floating across the sky. But the reality of actually going up in one is CRAZY…open flame, wind, altitude, uncertain landings, and the very real feeling that you’ve handed control over to t...