Crack It In An Hour

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Can taste be taught? — ft. Owen Williams

September 22, 2026

Can Taste Be Taught? Crack It in an HourWhat makes someone have "good taste"? Is it something you're born with, or can it actually be learned?In this episode, Simon, Jesse, and Roman are joined by special guest Owen Williams to tackle one of the most elusive questions in creative culture: Can Taste Be Taught?They explore what "taste" even means—is it personal preference, aesthetic judgment, or something deeper? They debate whether taste comes from exposure, environment, confidence, or lived e...

Make America Cool Again

September 15, 2026

This week on Crack It in an Hour, Jesse brings Roman and Simon a challenge that hits close to home: how do we make the US a cool place to visit again?International tourism to the US is down, global perception has taken a hit, and traditional travel campaigns feel disconnected from what travelers actually want to experience. But when international visitors do come, they leave loving the local quirks, hidden regional cultures, and unapologetic American scale that don't make it into traditional ...

How do we bring danger back in people's lives?

September 08, 2026

This week on Crack It in an Hour, Simon brings us a problem: how do we add more danger back into our lives?Here's the paradox: we're safer than ever—traffic deaths down 63%, workplace injuries plummeting, violent crime down 72%. Yet anxiety is up 84%, teen distress is soaring, and people are more anxious than ever. So what's missing?The team explores whether small, chosen doses of danger actually build the resilience we need to live better lives. They debate what danger really means, why it's...