Podcast artwork thumbnail for CPG Insiders

CPG Insiders

Mark Young, Justin Girouard

Booking Overview

An interview-led business show focused on consumer packaged goods, retail growth, marketing, and operational challenges, with mostly host-led episodes supplemented by interviews with relevant finance and business executives. Suitable pitches include CPG founders, retail strategists, financial advisers, and executives who can offer practical guidance on scaling brands, funding inventory, distribution, or preparing for acquisition; booking difficulty is likely medium.

Metrics

Episodes: 128

Frequency: Irregular

Rating: 4.5/5.0

Estimated listeners: 100 - 1,000

Listener location: USA

YouTube: 119 subscribers

Contact Information

Publicly listed emails

cpginsiders@jekyllhydelabs.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Mark Young - Agency CEO and Chairman at Jekyll & Hyde, with more than two decades of advertising experience focused on consumer packaged goods and challenger brands.

Justin Girouard - Vice President at Jekyll & Hyde, working on marketing and growth strategies for consumer packaged goods brands.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Practical expertise in CPG brand building, retail distribution, consumer-brand finance, working capital, acquisitions, or related growth operations; senior founders, executives, and specialized advisers are appropriate.
Required Achievements:  
Executive leadership at a CPG, retail, finance, or business-services company, Advising or helping consumer brands scale into major retail channels, Developing specialized expertise in brand finance, working capital, or acquisitions

Recent Guest Discussions

Scotty Palmer - Cash Flow Management, Retail Expansion, Profitability, Receivables Factoring, Financial Modeling, And Sustainable CPG Growth.

Rohit Mathur - Purchase-order Financing, Working Capital, Inventory Funding, Retail Expansion, Lender Requirements, And Financing Risks For Emerging CPG Brands.

Recent Topics

Cpg, Retail, Branding, Marketing, Finance

Episodes

Here's the recent few episodes on
CPG Insiders
:

The New Consumer Economy: Where CPG Brands Can Still Win

September 24, 2026

Consumers are feeling more pressure—but that doesn’t mean they’ve stopped spending.In this episode of CPG Insiders, Mark Young and Justin Girouard sit down with Baringa’s Caspian Conran and Maureen Bossi to break down the state of the U.S. consumer, where spending is shifting, and what CPG brands should be watching next.One of the biggest takeaways: consumers are becoming more selective about where they spend, but they’re still willing to pay a premium when the product delivers real value.The...

Private Label Has Changed. Is Your Brand Ready?

September 02, 2026

Private label has changed.Store brands used to wait for successful products, create a cheaper alternative, and sit next to them on the shelf.Now? Retailers are building brands of their own—and in some cases, they may not need your brand on the shelf at all.For CPG companies, getting retail distribution isn’t enough. You need to build a brand consumers actively demand.Because if shoppers don’t care which brand they buy, the retailer has every reason to choose its own.

Private Label Has Changed. Is Your Brand Ready?

September 02, 2026

Private label has changed.Store brands used to wait for successful products, create a cheaper alternative, and sit next to them on the shelf.Now? Retailers are building brands of their own—and in some cases, they may not need your brand on the shelf at all.For CPG companies, getting retail distribution isn’t enough. You need to build a brand consumers actively demand.Because if shoppers don’t care which brand they buy, the retailer has every reason to choose its own.

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Frequently asked questions

Here's some frequently asked questions for
CPG Insiders
:

How do I get in touch with CPG Insiders?

CPG Insiders is hosted by Mark Young and Justin Girouard. Its publicly listed email is cpginsiders@jekyllhydelabs.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for CPG Insiders?

The publicly listed email for CPG Insiders: cpginsiders@jekyllhydelabs.com.

How many listeners does CPG Insiders have?

Podseeker estimates CPG Insiders reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for CPG Insiders?

CPG Insiders typically books working professionals with real expertise. Typical guest background: Practical expertise in CPG brand building, retail distribution, consumer-brand finance, working capital, acquisitions, or related growth operations; senior founders, executives, and specialized advisers are appropriate. Common among recent guests: Executive leadership at a CPG, retail, finance, or business-services company; Advising or helping consumer brands scale into major retail channels; Developing specialized expertise in brand finance, working capital, or acquisitions. Recent guests include Scotty Palmer and Rohit Mathur.

How hard is it to get booked on CPG Insiders?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does CPG Insiders cover?

Recent episodes cover Cpg, Retail, Branding, Marketing, and Finance. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

cpginsiders@jekyllhydelabs.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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