ContenderCast with Justin Honaman

jhonaman@contenderbrands.com

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LOONEN STILL & SPARKLING SPRING WATER

April 20, 2026

When Clara Sieg was pregnant with her daughter, she became acutely aware of what she was putting in and on her body. She focused on avoiding toxins and plastics, and there seemed to be thoughtful alternatives in nearly every category - from food to personal care to home cleaning. But when it came to water, things got murky. She couldn't make sense of what was actually in tap water, and the more she learned about bottled water, the more she becamse interested in developing a new better-for-you...

AMERICAN VINEGAR WORKS

April 13, 2026

Boston-based American Vinegar Works is bringing artisanal vinegar back to the US, reviving a centuries-old fermentation process from the 1820s, transforming it into a modern craft brand that meets growing consumer demand for authentic, clean-label, premium pantry staples. The vinegar market is a $10.8B global industry, and specialty vinegars are among the fastest-growing categories, projected to expand nearly 7% annually. Founder Rodrigo Vargas joins Justin to share how artisanal vinegar is n...

SUCCESS IS A NUMBERS GAME: ACHIEVE BIGGER GOALS BY CHANGING THE ODDS

April 06, 2026

Every goal that you're pursuing has two hidden numbers attached to it—a probability of success and a probability of failure. Whether you're trying to start a business, run a marathon, get a promotion, earn a pilot's license, grow a bumper crop of tomatoes, or sign an acting deal, these two percentages are always lurking in the shadows predicting what is going to happen. But most of us never think about them. We assume our odds are unknowable and unchangeable. This dangerous lie leads millions...