Business of Drinks

Erica Duecy, Scott Rosenbaum

erica.duecy@gmail.com

For verified host and producer emails, sign up to view.

Booking Overview

This is a beverage-industry interview show focused on how alcohol, non-alcoholic, functional, and emerging-drink brands build and scale, typically featuring founders, CEOs, and specialized market analysts. PR agencies could credibly pitch beverage entrepreneurs, brand executives, retail and distribution strategists, and drinks-market data experts; booking difficulty is medium because guests generally have substantial operating experience or distinctive category expertise.

Metrics

Episodes: 132

Frequency: Weekly

Rating: 4.6/5.0

Estimated listeners: <1k

Gender skew: Unknown

Location: USA

YouTube: 287 subscribers

Instagram: 1.3k followers

Contact Information

erica.duecy@gmail.com

For verified host and producer emails, sign up to view.

Host

Erica Duecy - Founder and co-host of Business of Drinks who leads its consultancy and advisory work. She has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and dr...

Scott Rosenbaum - Veteran drinks strategist and analyst with experience building beverage portfolios. He most recently served as Portfolio Development Director at Distill Ventures.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Beverage founders, CEOs, senior brand and portfolio executives, retail or distribution operators, and analysts with specialized expertise in drinks markets and consumer demand.
Required Achievements:  
Founded or led a beverage brand, Scaled products through retail and distribution, Built or managed beverage portfolios, Produced authoritative beverage-market data or analysis, Expanded a drinks business nationally

Recent Guest Discussions

Matt Moramarco - Beverage Alcohol Market Data, Category Shifts, Consumer Demand, Shipments, Depletions, Scan Data, And Metrics For Brands And Investors.

Jon Moramarco - Structural Changes In Beverage Alcohol Demand, Market Data, Consumer Demographics, Pricing, Distribution, Reorders, And Growth Metrics.

Ben Patton - Scaling A Beverage Brand Without Outside Capital, Retail Expansion, Distribution, Velocity, Brand Ambassadors, Sampling, And Direct-to-consumer Growth.

Ari Opsahl - Building And Scaling An Independent Light Beer Brand, Affordability, Distributor Relationships, Retail Execution, Field Sales, Sampling, And Competing With Major Beer Companies.

Recent Topics

Beverage Industry, Brand Building, Retail Strategy, Market Analysis, Entrepreneurship

Episodes

Here's the recent few episodes on
Business of Drinks
:

127: How Trail Magic Grew to 100K Cases and Diversified Ahead of a Possible Ban With Jason Dayton

July 29, 2026

How do you scale a THC beverage brand to 100K cases while preparing for the possibility that the category could be disrupted by federal regulation?Jason Dayton and his co-founders launched Trail Magic just 19 days after Minnesota opened the door to hemp-derived THC beverages. The brand quickly grew from one wholesaler to more than 60, reached roughly 5,000 retail doors, and closed last year at about 100,000 cases, with approximately 25% year-over-year growth.In this episode, Jason explains wh...

126: How Drinks Brands Can Survive the Structural Reset With Jon and Matt Moramarco

July 22, 2026

Beverage alcohol is not simply in a downturn. It is undergoing a structural reset, according to Jon and Matt Moramarco of bw166.In this episode of Business of Drinks, we talk with Jon, Managing Partner of bw166, and Matt, Chief Data Scientist, about what the total market data says is really happening across wine, beer, and spirits, and what founders and operators need to do differently as a result.Their argument is that the industry can’t wait for the old market to return. Demographic change,...

125: Bootstrapping Saint Spritz to 55K Cases With CEO Ben Patton

July 15, 2026

How do you become a top RTD spritz brand without raising outside capital?That’s the story behind Saint Spritz, the wine-based canned spritz brand inspired by Italian aperitivo culture. In this episode of Business of Drinks, we talk with Ben Patton, CEO and co-founder of Saint Spritz, about how the brand reached 55,000 nine-liter cases in 2025, grew triple digits, expanded into 43 states, and became the number-one RTD spritz — while remaining fully bootstrapped.For Ben, that constraint became ...

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