Business MVP

Sammy Peterson

Booking Overview

Interview show focused on the intersection of sports, entrepreneurship, business leadership, and career reinvention, featuring accomplished athletes, sports entrepreneurs, executives, and media professionals as external guests. Strong pitch candidates include former professional athletes who became founders or business leaders, sports technology entrepreneurs, athlete-transition experts, and executives with compelling performance and leadership stories; booking difficulty is medium.

Metrics

Episodes: 16

Frequency: Weekly

Rating: 4.6/5.0

Estimated listeners: 1k-10k

Gender skew: Unknown

Location: USA

Contact Information

Publicly listed emails

amelia@yapmedia.com

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Host

Sammy Peterson - Legal strategist and executive leader with real-world perspective on business, leadership, sports, and career development.

Booking Intelligence

Booking Requirements

medium

Typical Credentials:

Former professional athletes, sports entrepreneurs, founders, CEOs, executives, coaches, media professionals, and experts who can connect athletic experience with business leadership or career transition.

Required Achievements:

Founded or led a successful business, Built a career in professional sports, Won major championships or earned Hall of Fame recognition, Authored a book, Transitioned successfully into entrepreneurship, media, or executive leadership

Recent Guest Discussions

Ryan Schachtner - Entrepreneurship, Financial Literacy, Leadership, Resilience, And Career Transitions After Sports.

Ephraim Salaam - Underdog Mentality, Resilience, Reinvention, Media And Entertainment, And Preparing Athletes For Life After Sports.

Nik Lewis - Athlete Branding, Ownership, Entrepreneurship, Leadership, Mentorship, And Building Opportunities Beyond Professional Sports.

Hewitt Tomlin - Bootstrapping, Startup Leadership, Customer-focused Growth, Fundraising Decisions, And Building Sports Technology.

Jack Oujo - Wealth Management, Risk Planning, Decision-making, Mentorship, Customer Experience, And Career Reinvention.

Recent Topics

Sports Business, Entrepreneurship, Leadership, Athlete Development, Career Transition

Episodes

Here's the recent few episodes on

Business MVP

Anthony Trucks: The Playbook for Turning Your Expertise Into a Profitable Speaking Career | E15

October 06, 2026

The issue for most small business owners is not a lack of expertise—it’s getting that expertise to the right audience. Today’s guest has built a seven-figure business around his personal brand and now helps business owners establish themselves as thought leaders through profitable speaking careers. In this episode, keynote speaker and creator of the Identity Shift methodology Anthony Trucks breaks down how he built his multimillion-dollar public speaking career with a $5K loan from h...

Mike Hollis: The Case Against Long-Term Goals, Frequent Pivots, and Being a Yes-Man | E14

September 29, 2026

Most business coaches preach that entrepreneurs should constantly evaluate their strategy and frequently change direction as a result. Today’s guest challenges that philosophy. In this episode, entrepreneur and retired NFL kicker Mike Hollis joins Sammy to discuss how he became one of the most accurate kickers in NFL history by not setting long-term goals. He breaks down why you shouldn’t change your strategy during big business decisions and the value of trusting the processes you’v...

Design Thinking: How to Build, Scale, and Upgrade Your Life Like a Product | Steve Davis Jr. | E13

September 22, 2026

Why do so many entrepreneurs build and scale successful businesses, but still feel unfulfilled, lost, and misaligned? Today’s episode reveals how building your life and personal values with the same focus, strategy, and intention as building a business will reveal your true mission. In this episode, entrepreneur and life design coach Steve Davis Jr. talks to Sammy about how viewing your life as a product creates more authenticity, flexibility, and confidence in your decisions. He breaks do...

Publicly listed emails

amelia@yapmedia.com

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