Business Growth Podcast

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482: The Current State of Social Media Marketing For Product Brands

August 04, 2026

LISTEN TO THIS EPISODE IF YOU WANT A STATUS REPORT ON SOCIAL MEDIA TODAYIn this episode, Madison breaks down the biggest shifts happening on social media heading into Q3 and Q4 of 2026. From the death of follower count obsession to why community is becoming your greatest competitive advantage, this is a practical status update on how product-based brands should be approaching Instagram, TikTok, and content marketing today.If you're planning your holiday marketing strategy, this episode wi...

481: Business Q&A: hero products, viral reels, & paying yourself

July 31, 2026

LISTEN TO THIS EPISODE IF YOU WANT QUICK, NO-FLUFF ANSWERS TO SOME OF THE BIGGEST QUESTIONS FOUNDERS ARE ASKING RIGHT NOW.What should your hero product actually be? When should you start paying yourself? Are markets still worth it? And what do you do when one viral Reel is carrying your entire business?In this Ask Me Anything episode, Madison is answering rapid-fire questions submitted by members of the Founder Cafe community, covering everything from marketing and product strategy to product...

480: The Second Purchase Strategy Every Brand Needs

July 28, 2026

LISTEN TO THIS EPISODE IF YOU’RE ALWAYS THINKING ACQUISITION, ADS, VIEWS, VIRALITY — and we rarely talk about the second purchase in meetingsMore traffic. More ads. More views. More customers.That's where most founders focus their attention. But what if the fastest way to grow your business isn't finding new customers…it's getting the ones you already have to buy again?In this episode, we're diving into one of the most overlooked growth strategies in ecommerce: the second purc...