Episodes: 86
Frequency: Every two weeks
Rating: 5.0/5.0
Estimated listeners: 100 - 1,000
Listener location: Australia
Instagram: 2.1k followers
Publicly listed emails
dahna@brightredmarketing.com.au
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Dahna Borg - Founder of Bright Red Marketing, an eCommerce advertising specialist.
Jodie Minto - Ecommerce Marketing Mistakes, Product-page Conversion, Paid Advertising, Inventory, Black Friday Planning, And Campaign Experimentation.
Lauren McBean - Buying And Building A Business, Inventory Management, Burnout, Delegation, Online Visibility, And Entrepreneurial Decision-making.
Why the calmest brands will have the best Black Friday this year
October 08, 2026
Black Friday is coming in hot and in this episode I'm walking you through everything I want you to sort out now, so you're not scrambling in November. We start with whether you should go on sale at all, then get into margins, timing, budgets, the Meta ads creative that cuts through a feed full of black tiles, and the email mistake that left me a little bit jaded last year. I'm also sharing the four questions to keep on a Post-it note and why you need a plan for the very quiet week that follows.
Perfectionism was quietly killing her brand until she let herself be more human with Mary Grace
September 24, 2026
I sit down with Mary from Mary Grace this week, and we get into how she turned her own skin sensitivities into a full beauty and home fragrance brand, why she ditched the picture perfect approach to branding, and how that decision ended up building her the most loyal customer community. We also talk about the chaos of accidentally going viral, what she's learned from having actors and authors comment on her posts, and her simple but brilliant advice for anyone too scared to put themselves out...
Having a personality is the competitive advantage nobody talks about in eCommerce
September 10, 2026
Why has marketing gotten so boring lately? In this episode I'm unpacking why so many eCommerce brands feel the same, and why having a personality, yours or a deliberately built one, might be the biggest competitive advantage you're not using. I look at brands like Duolingo, Frank Body and Who Gives a Crap who've nailed this, share why trying to get everyone to love you is a losing game, and give you some practical ways to find your own point of difference and start standing out in a crowded f...
That F*cking Marketing Podcast · Medium booking difficulty · 100 - 1,000 listeners
Interviews with Entrepreneurs · Medium booking difficulty · 100 - 1,000 listeners
Stories of Ecommerce Empires · Medium booking difficulty · 100 - 1,000 listeners
Bright Minds of eCommerce Podcast is hosted by Dahna Borg. Its publicly listed email is dahna@brightredmarketing.com.au. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.
The publicly listed email for Bright Minds of eCommerce Podcast: dahna@brightredmarketing.com.au.
Podseeker estimates Bright Minds of eCommerce Podcast reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.
Bright Minds of eCommerce Podcast typically books working professionals with real expertise. Typical guest background: eCommerce founders, operators, and subject-matter experts with direct experience in online retail, digital advertising, marketing, business operations, or financial management. Common among recent guests: Founded or operated an eCommerce business; Built practical expertise in eCommerce marketing or advertising; Demonstrated real-world business growth, operational, or financial experience. Recent guests include Jodie Minto and Lauren McBean.
Low. A guest with relevant expertise and a clear angle for its audience has a realistic chance.
Recent episodes cover Ecommerce, Digital Marketing, Advertising, Entrepreneurship, and Retail. Pitch an idea tied to one of these topics and mention a recent episode.
Publicly listed emails
dahna@brightredmarketing.com.au
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