Scalability School

Publicly listed emails

scalabilityschool@foxwelldigital.com

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Tactics to Help You Hit 6-Figure HOURS This BF/CM

October 29, 2026

What BFCM tactics actually work for DTC brands running Meta ads?Answer: The BFCM tactics that worked best last year were planned around specific hours, not just the weekend: a one-hour free gift with purchase flash sale sent by plain-text email and SMS, which roughly tripled hourly revenue, and a pacing plan built from last year's daily and hourly Shopify revenue and matched to the day of Black Friday rather than the calendar date. On Meta, run BFCM-specific creative alongside evergreen ads, ...

How to Use Category Entry Points to Scale Your Meta Ads | Tyson Drake

October 22, 2026

Question: What are category entry points, and how do you use them in Meta ads?Direct answer: Category entry points are the buying situations that make someone think of a category, like standing front row at a concert or lying awake next to a snoring partner, and the more of them a brand is linked to, the larger its share of mind and its share of sales. To use them, map situations across the whole category with the 7 W's rather than relying on your own customer surveys, score each one on size,...

Ecommerce A/B Tests That Won (and the Best Practices That Lost) | EP 40

October 08, 2026

What should DTC brands A/B test to increase revenue per visitor?Test the variables that change how the offer is perceived before you test reassurance. In Brad Ploch's recent split tests, cutting a $279 product's sale price from $229 to $199 lifted revenue per visitor 44%, adding six problem-focused questions to a quiz doubled it, and swapping the post-purchase offer took upsell revenue per visitor from about $2 to $10. Trust signals went the other way: a bolder warranty line cut conversion 7....

How do I get in touch with Scalability School?

Scalability School is hosted by Andrew Foxwell and Brad Ploch. Its publicly listed email is scalabilityschool@foxwelldigital.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for Scalability School?

The publicly listed email for Scalability School: scalabilityschool@foxwelldigital.com.

How many listeners does Scalability School have?

Podseeker estimates Scalability School reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for Scalability School?

Scalability School typically books working professionals with real expertise. Typical guest background: Experienced DTC operators, agency leaders, and marketing specialists able to share practical strategies and concrete business or campaign results. Common among recent guests: Leadership or hands-on operating experience with DTC brands; Demonstrable results from marketing, pricing, or conversion initiatives; Experience advising or scaling ecommerce businesses. Recent guests include Tyson Drake and Brian Ng.

How hard is it to get booked on Scalability School?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does Scalability School cover?

Recent episodes cover Business, Ecommerce, Direct To Consumer, Paid Advertising, and Conversion Optimization. Pitch an idea tied to one of these topics and mention a recent episode.

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I host Scalability School. How do I correct this page?

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