BRAVE COMMERCE

Rachel Tipograph, Sarah Hofstetter

marnina@mikmak.com

For verified host and producer emails, sign up to view.

Booking Overview

An interview-led marketing and ecommerce show focused on consumer behavior, retail dynamics, digital commerce, and brand growth, typically featuring senior marketers and executives from major brands, retailers, and technology platforms. Strong pitch candidates include CMOs, heads of marketing, media, ecommerce, or brand strategy who can discuss measurable campaigns, platform partnerships, consumer discovery, and organizational innovation; booking difficulty is high because guests generally hold senior roles at prominent companies.

Metrics

Episodes: 279

Frequency: Weekly

Rating: 4.9/5.0

Estimated listeners: 1k-10k

Gender skew: Neutral

Location: USA

YouTube: 19.0k subscribers

Instagram: 630.0k followers

Contact Information

marnina@mikmak.com

For verified host and producer emails, sign up to view.

Host

Rachel Tipograph - Founder and CEO of MikMak, an ecommerce intelligence and analytics company.

Sarah Hofstetter - President of Profitero, an ecommerce analytics and digital shelf intelligence company.

Booking Intelligence

Booking Requirements

high
Typical Credentials:  
Senior marketing, media, ecommerce, brand, retail, or digital leaders at major consumer brands, retailers, advertising platforms, or commerce technology companies, with demonstrated responsibility for marketing strategy or measurable growth.
Required Achievements:  
Leading high-profile brand or ecommerce campaigns, Building consumer marketing, media, or content capabilities at major companies, Driving measurable growth through retailer, platform, or creator partnerships, Holding senior leadership roles at nationally or globally recognized brands

Recent Guest Discussions

Ben Sylvan - Cultural Moments, Brand-platform Partnerships, Creator-driven Campaigns, And Measuring Marketing Impact

Mike Westgate - Cultural Marketing, Creator Partnerships, Platform Collaboration, Campaign Measurement, And Brand Growth

Branden Goodman - Algorithmic Consumer Discovery, Social-first Marketing, Content Systems, Experimentation, And Measurement

Felicia Zhang - Brand Modernization, Iterative Marketing, Agile Execution, Leadership, And Team Empowerment

Recent Topics

Ecommerce, Marketing, Retail, Branding, Consumer Behavior

Episodes

Here's the recent few episodes on
BRAVE COMMERCE
:

Mondelez's Mindy Shaltry & Wes Saraceni on Breaking Down the Marketing and Sales Divide

July 21, 2026

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Mindy Shaltry, VP of Omnichannel Marketing & Activation, Mondelēz U.S., and Wes Saraceni, VP of Consumer Experience U.S. at Mondelēz International, about why today's shopper journey demands closer alignment between marketing and sales.Mindy and Wes share how their partnership is helping break down organizational silos, reshape the traditional funnel, and build more connected consumer experiences across eve...

TikTok & Keurig Dr Pepper on Turning Cultural Moments into Measurable Growth

July 07, 2026

On this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter are joined by Mike Westgate, Sector Lead, Retail, Global Business Solutions at TikTok, and Ben Sylvan, Senior Vice President, Connected Media Team at Keurig Dr Pepper. Bringing together both a platform and an advertiser, they offer a behind-the-scenes look at how their partnership turned Dr Pepper's viral Romeo jingle into one of the brand's biggest marketing moments.Mike and Ben discuss how the campaign came together, f...

Unilever's Branden Goodman on the New Rules of Consumer Discovery

June 23, 2026

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Branden Goodman, Head of Media & Marketing Capabilities, Beauty & Wellbeing US at Unilever, about how brands must adapt as algorithm-driven discovery reshapes consumer attention.Branden explains why Unilever has embraced a social-first approach, what the shift from follower-based discovery to interest-driven discovery means for marketers, and how content creation is evolving from a campaign mindset to ...

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