Branded Impact Podcast

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jo@brandingbyjo.com

brandingbyjo@outlook.pt

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Why Human Connection Wins in the Age of AI Branding

September 16, 2026

Episode summaryWhat if the biggest advantage in business isn't a bigger audience, but a stronger community? Violette de Ayala built FemCity into a nationwide movement of women entrepreneurs by choosing collaboration over competition, and she's sharing exactly how she did it.Violette is the founder of FemCity, a community for women entrepreneurs that has grown to more than 40 chapters across the US and Canada over nearly 18 years. She started it after closing a Pilates studio she'd...

Why Authentic Personal Branding Beats Perfection, with Dr. Denise Dudley

September 09, 2026

You don't need to become louder, flashier, or more polished to build a brand people trust. You need to become more fully yourself, on purpose.That's the conversation Jocelyn Espejo has with Dr. Denise Dudley, a behavioral psychologist, keynote speaker, and founder of SkillPath Seminars, a company that trained more than 15 million people worldwide before Denise sold it. Denise brings her clinical background and years watching what works in corporate rooms into a conversation about why ...

Wills vs. Trusts: How to Avoid Probate and Protect What You've Built

August 26, 2026

You’ve worked hard to build your business, your assets, and a life you’re proud of. But do you have a plan for protecting it all if something unexpected happens?Jessica Lynn Silva, Estate Planning & Probate Attorney, joins Jo Espejo to make estate planning easier to understand, from the difference between a will and a trust to powers of attorney, guardianship, probate, and the circumstances that may put someone in what Jessica calls “trust territory.”The conversation also moves beyond leg...